ETP Group
Discover ETP Group
Trusted Partners in the Future of Retail
With a 35+ year track record of delivering enterprise grade, technology platforms to market-leading retailers and e-Commerce merchants, ETP powers operations for over 500 brands, helping them give their customers amazing experiences across 17 countries.
Trusted Partners in the Future of Retail
Meet Team ETP
The Minds Shaping Unified Commerce
  • Naresh Ahuja
    Naresh Ahuja
    Chairman & CEO, ETP Group
  • Jagdish Chanrai
    Jagdish Chanrai
    Director, ETP Group
  • Jayendra Natwarlal Shah
    Jayendra Natwarlal Shah
    Director, ETP Group
  • Rajkumar Jagasia
    Rajkumar Jagasia
    Executive Director, ETP Group
  • Dhananjay Gundewar
    Dhananjay Gundewar
    Vice President, ETP Group
  • Bhavesh Doshi
    Bhavesh Doshi
    Vice President, ETP Group
  • Arun Samak
    Arun Samak
    Vice President, ETP Group
  • Avinash Gowda
    Avinash Gowda
    Vice President, ETP Group
  • Pranay Pujara
    Pranay Pujara
    Associate Vice President, ETP Group
  • Ravindra Koli
    Ravindra Koli
    Vice President - Finance, Accounts & Administration, ETP Group
  • Arunmoy Bose
    Arunmoy Bose
    Chief Technical Architect, ETP Group
  • Sapana Biswas
    Sapana Biswas
    General Manager – HR, ETP Group
Our Goal
To Elevate Retail Experience through Technology
To help customers digitally transform their businesses with ETP’s Unified Commerce Solutions—driving innovation, enhancing cross-channel experiences, increasing revenue, and optimizing costs.
To Elevate Retail Experience through Technology
Transforming Possibilities through Innovation
  • 1988
    1988
    The Beginning
    ETP Group was founded by Naresh Ahuja, marking its entry into the enterprise retail software industry.
  • Early Years
    Early Years
    Building the Foundation
    ETP initially focused on developing packaged software solutions in collaboration with Indian companies, laying the groundwork for its future innovations.
  • 1994
    1994
    Strategic Partnership with IBM
    ETP partnered with IBM, enabling the company to scale its solutions on the IBM i-series platform and reach more enterprise clients.
  • 1997
    1997
    Global Expansion with Intentia
    ETP formed an alliance with Intentia (now a part of Infor), creating a global service delivery team with offices in London, New York, and Singapore.
  • 2004
    2004
    Acquisition
    The Intentia business was acquired by Symphony Capital, Palo Alto.
  • 2005
    2005
    Launch of ETP VX in Singapore, Dubai, and India
    ETP introduced its flagship product, ETP VX Retail Solution—a powerful 4th-generation retail platform designed to help retailers move towards a proactive and flexible business model. It quickly gained popularity among leading retail brands.
  • 2007
    2007
    Entry into Indonesia
    ETP introduced its ETP V5.2 solution in Indonesia, gaining traction by signing large deals for thousands of stores, further strengthening its presence in Southeast Asia.
  • 2008
    2008
    Entry into the Philippines
    ETP introduced its ETP V5.2 solution in the Philippines, gaining traction by signing large deals with leading retailers, including BIR and Mall accreditation.
  • 2016-19
    2016-19
    Entry into China and South Korea
    ETP signed global customers in these two markets and localised the software to work with the regulations and languages of these countries.
  • 2023-24
    2023-24
    Launch of AI-Powered Cloud Native Platforms
    ETP launched its Ordazzle Platform for e-Commerce in 2023, which has the functionality of OMS, PIM, WMS, and a powerful AI. In 2024, ETP launched the ETP Unify Platform for retailers that has one central database and features POS, CRM, Inventory, Promotions,, OMS, PIM, WMS, and a host of AI use cases.
  • Present
    Present
    Steady Global Growth
    Over the years, ETP has grown to serve over 17 countries across Asia Pacific, India, and the Middle East, working with some of the most respected retail brands.
Voices behind the Vision

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Discover Our Latest Resources
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    ETP delivers a proven, integrated and scalable software suite to effectively manage the increasing complexity of current and future retail operations.
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    ETP delivers an integrated loyalty program across the business with one redeeming platform to instantly gratify customers creating a customer-centric culture and improving the brand experience.
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  • Global timepieces company
    ETP introduces a high-value business culture through innovation and global best practices.
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  • Leading speciality retailer in the Philippines
    ETP integrates existing retail, loyalty program and ERP systems with ETP CRM which provides a customer-centric platform for creating optimal customer relationships.
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  • Leading mobile internet devices company in India
    ETP enables “hub and spoke” model of inventory control and replenishment for high value SKUs.
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  • Leading luxury retail group in the Philippines
    ETP integrates existing retail, loyalty program and ERP systems with ETP CRM which optimizes business operations by offering a personalized shopping experience.
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