About Us – ETP Group

Discover ETP Group

Trusted Partners in the Future of Retail

With a 35+ year track record of delivering enterprise grade, technology platforms to market-leading retailers and e-Commerce merchants, ETP powers operations for over 500 brands, helping them give their customers amazing experiences across 17 countries.

Meet Team ETP

The Minds Shaping Unified Commerce

Naresh Ahuja
Chairman & CEO, ETP Group
Jagdish Chanrai
Director, ETP Group
Jayendra Natwarlal Shah
Director, ETP Group
Rajkumar Jagasia
Executive Director, ETP Group
Dhananjay Gundewar
Vice President, ETP Group
Bhavesh Doshi
Vice President, ETP Group
Arun Samak
Vice President, ETP Group
Avinash Gowda
Vice President, ETP Group
Pranay Pujara
Associate Vice President, ETP Group
Ravindra Koli
Vice President - Finance, Accounts & Administration, ETP Group
Arunmoy Bose
Chief Technical Architect, ETP Group
Sapana Biswas
General Manager – HR, ETP Group

Our Goal

To Elevate Retail Experience through Technology

To help customers digitally transform their businesses with ETP’s Unified Commerce Solutions—driving innovation, enhancing cross-channel experiences, increasing revenue, and optimizing costs.

Transforming Possibilities through Innovation

1988
1988
The Beginning
ETP Group was founded by Naresh Ahuja, marking its entry into the enterprise retail software industry.
Early Years
Early Years
Building the Foundation
ETP initially focused on developing packaged software solutions in collaboration with Indian companies, laying the groundwork for its future innovations.
1994
1994
Strategic Partnership with IBM
ETP partnered with IBM, enabling the company to scale its solutions on the IBM i-series platform and reach more enterprise clients.
1997
1997
Global Expansion with Intentia
ETP formed an alliance with Intentia (now a part of Infor), creating a global service delivery team with offices in London, New York, and Singapore.
2004
2004
Acquisition
The Intentia business was acquired by Symphony Capital, Palo Alto.
2005
2005
Launch of ETP VX in Singapore, Dubai, and India
ETP introduced its flagship product, ETP VX Retail Solution—a powerful 4th-generation retail platform designed to help retailers move towards a proactive and flexible business model. It quickly gained popularity among leading retail brands.
2007
2007
Entry into Indonesia
ETP introduced its ETP V5.2 solution in Indonesia, gaining traction by signing large deals for thousands of stores, further strengthening its presence in Southeast Asia.
2008
2008
Entry into the Philippines
ETP introduced its ETP V5.2 solution in the Philippines, gaining traction by signing large deals with leading retailers, including BIR and Mall accreditation.
2016-19
2016-19
Entry into China and South Korea
ETP signed global customers in these two markets and localised the software to work with the regulations and languages of these countries.
2023-24
2023-24
Launch of AI-Powered Cloud Native Platforms
ETP launched its Ordazzle Platform for e-Commerce in 2023, which has the functionality of OMS, PIM, WMS, and a powerful AI. In 2024, ETP launched the ETP Unify Platform for retailers that has one central database and features POS, CRM, Inventory, Promotions,, OMS, PIM, WMS, and a host of AI use cases.
Present
Present
Steady Global Growth
Over the years, ETP has grown to serve over 17 countries across Asia Pacific, India, and the Middle East, working with some of the most respected retail brands.

Voices behind the Vision

Discover Our Latest Resources

No.1 luxury lifestyle group in Southeast Asia
ETP delivers a proven, integrated and scalable software suite to effectively manage the increasing complexity of current and future retail operations.
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Leading speciality retailer in the Philippines
ETP integrates existing retail, loyalty program and ERP systems with ETP CRM which provides a customer-centric platform for creating optimal customer relationships.
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Leading luxury retail group in the Philippines
ETP integrates existing retail, loyalty program and ERP systems with ETP CRM which optimizes business operations by offering a personalized shopping experience.
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Leading value retail brand for fashion and home ware across the Middle East and Asia
ETP solution enables complete control and visibility of inventory to optimize the buying process.
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Asia’s #1 lifestyle retailer
ETP fulfils the need for a proven retail software solution to effectively manage the increasing complexity of current operations and support aggressive business expansion and growth and to enable the acquisition of timely, accurate and actionable insights into planning, purchasing and sales data – allowing the management to make better decisions and improve the bottom-line along with the overall size of the business.
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Leading footwear and accessories group in India
ETP Retail Software Solution helps achieve multiple business objectives such as superior customer experience & faster checkouts, ease in opening new stores, consistent sales data availability, centralized control of schemes & promotions, clear visibility on inventory movement & stock reconciliation, accurate cash management, reduced cut-size of footwear at the stores and increased fill rate with faster inventory turns and many more.
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