Discover ETP Group
Trusted Partners in the Future of Retail
With a 35+ year track record of delivering enterprise grade, technology platforms to market-leading retailers and e-Commerce merchants, ETP powers operations for over 500 brands, helping them give their customers amazing experiences across 17 countries.

Meet Team ETP
The Minds Shaping Unified Commerce
- Naresh AhujaChairman & CEO, ETP Group
- Jagdish ChanraiDirector, ETP Group
- Jayendra Natwarlal ShahDirector, ETP Group
- Rajkumar JagasiaExecutive Director, ETP Group
- Dhananjay GundewarVice President, ETP Group
- Bhavesh DoshiVice President, ETP Group
- Arun SamakVice President, ETP Group
- Avinash GowdaVice President, ETP Group
- Pranay PujaraAssociate Vice President, ETP Group
- Ravindra KoliVice President - Finance, Accounts & Administration, ETP Group
- Arunmoy BoseChief Technical Architect, ETP Group
- Sapana BiswasGeneral Manager – HR, ETP Group
Our Goal
To Elevate Retail Experience through Technology
To help customers digitally transform their businesses with ETP’s Unified Commerce Solutions—driving innovation, enhancing cross-channel experiences, increasing revenue, and optimizing costs.

Transforming Possibilities through Innovation
- 19881988The BeginningETP Group was founded by Naresh Ahuja, marking its entry into the enterprise retail software industry.
- Early YearsEarly YearsBuilding the FoundationETP initially focused on developing packaged software solutions in collaboration with Indian companies, laying the groundwork for its future innovations.
- 19941994Strategic Partnership with IBMETP partnered with IBM, enabling the company to scale its solutions on the IBM i-series platform and reach more enterprise clients.
- 19971997Global Expansion with IntentiaETP formed an alliance with Intentia (now a part of Infor), creating a global service delivery team with offices in London, New York, and Singapore.
- 20042004AcquisitionThe Intentia business was acquired by Symphony Capital, Palo Alto.
- 20052005Launch of ETP VX in Singapore, Dubai, and IndiaETP introduced its flagship product, ETP VX Retail Solution—a powerful 4th-generation retail platform designed to help retailers move towards a proactive and flexible business model. It quickly gained popularity among leading retail brands.
- 20072007Entry into IndonesiaETP introduced its ETP V5.2 solution in Indonesia, gaining traction by signing large deals for thousands of stores, further strengthening its presence in Southeast Asia.
- 20082008Entry into the PhilippinesETP introduced its ETP V5.2 solution in the Philippines, gaining traction by signing large deals with leading retailers, including BIR and Mall accreditation.
- 2016-192016-19Entry into China and South KoreaETP signed global customers in these two markets and localised the software to work with the regulations and languages of these countries.
- 2023-242023-24Launch of AI-Powered Cloud Native PlatformsETP launched its Ordazzle Platform for e-Commerce in 2023, which has the functionality of OMS, PIM, WMS, and a powerful AI. In 2024, ETP launched the ETP Unify Platform for retailers that has one central database and features POS, CRM, Inventory, Promotions,, OMS, PIM, WMS, and a host of AI use cases.
- PresentPresentSteady Global GrowthOver the years, ETP has grown to serve over 17 countries across Asia Pacific, India, and the Middle East, working with some of the most respected retail brands.
Voices behind the Vision
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- No.1 luxury lifestyle group in Southeast AsiaETP delivers a proven, integrated and scalable software suite to effectively manage the increasing complexity of current and future retail operations.
- Leading speciality retailer in the PhilippinesETP integrates existing retail, loyalty program and ERP systems with ETP CRM which provides a customer-centric platform for creating optimal customer relationships.
- Leading luxury retail group in the PhilippinesETP integrates existing retail, loyalty program and ERP systems with ETP CRM which optimizes business operations by offering a personalized shopping experience.
- Leading value retail brand for fashion and home ware across the Middle East and AsiaETP solution enables complete control and visibility of inventory to optimize the buying process.
- Asia’s #1 lifestyle retailerETP fulfils the need for a proven retail software solution to effectively manage the increasing complexity of current operations and support aggressive business expansion and growth and to enable the acquisition of timely, accurate and actionable insights into planning, purchasing and sales data – allowing the management to make better decisions and improve the bottom-line along with the overall size of the business.
- Leading footwear and accessories group in IndiaETP Retail Software Solution helps achieve multiple business objectives such as superior customer experience & faster checkouts, ease in opening new stores, consistent sales data availability, centralized control of schemes & promotions, clear visibility on inventory movement & stock reconciliation, accurate cash management, reduced cut-size of footwear at the stores and increased fill rate with faster inventory turns and many more.