The mobile retail shops of a telecommunications group announced that it has selected ETP V5.2 retail solutions for its retail chain. It is a chain of multi-brand outlets that stocks mobile phones and PDAs, and also sells content-rich applications in music, gaming, imaging and downloads.
Rated amongst top 3 retail chains in Asia, the mobile phone retail company has created a highly visible chain of one-stop telecom stores focusing on lifestyle technology products, with a continuously upgraded innovative multi-brand product range. It offers a unique retailing experience and ambience to help customers “Enjoy Technology”. The focus is on developing the market amongst young, techno-savvy, fun loving, style conscious customers.
There are approximately 60 outlets across Mumbai, Delhi, Punjab and Varanasi. The chain is in expansion mode and will set foot in Bangalore and other cities soon. The retail company was established to help extend the retail distribution network in the parent company’s markets. The parent company is ranked amongst the top 5 private GSM operators in India.
The telecommunications industry is growing in the region. With the advent of modern technology in mobile phones and the increasing demand for stylish and technologically advanced phone sets, the challenge for mobile phone retailers is to be able to launch and stock on the models in demand as fast as possible at the right locations. Not only that, savvy customers today are empowered with strong product knowledge and expect a high standard of service.
“The retailer came to ETP with specific requirements for their business segment. Among the list of requirements was the ability of the solution to scale with their expansion plans. We are delighted that they have identified with the key values that ETP V5.2, the retail management solution and ETP International as a technology partner, can bring to their business and selected us,” said Mr Naresh Ahuja, Chairman ETP International Pte Ltd.
About ETP V5
The ETP V5 covers all the key functionalities required by retail and distribution companies. The integrated solution provides retailers and distributors the power to monitor and refine business strategies in response to the business dynamics instantly, effecting these changes in operations seamlessly without affecting day-to-day operations. The components within ETP V5 can be used comprehensively or selectively to provide an end-to-end integrated solution for retailers and distributors.
About ETP International Pte Ltd
ETP International is an enterprise software company focused on enabling retailers to run their business proactively using the cutting-edge ETP V5 Retail Solution. Founded in 1988 ETP has its International HQ in Singapore, R&D centre in Mumbai and a network of partners in over 12 countries, selling, implementing and supporting ETP solutions. ETP’s three digit growth is driven by the wide acceptance of its flagship product ETP V5 by leading retailers.
ETP V5 is a 4th generation solution designed to help retailers move from a push based business model to a push-pull based business model, making them more proactive in planning, execution, analysis and decision making. It is seamlessly integrated through POS, CRM, Online Sales, Call Centre Sales, Merchandise Planning, Promotions Planning, Procurement, Distribution, Warehousing and Analytics. Developed with reliability, scalability and globalisation in mind, ETP V5 is capable of handling multiple languages, time zones, currencies, taxes, company and group structures, 20 users to 1000’s of users, various hardware platforms and operating systems and can be implemented comprehensively or modularly.
