Tag: Promotion

Stay Ahead of the Competition with ETP V5 Omnichannel Retail Software: 9 Benefits You Need to Know

Posted on by Omprasad Devadiga

 

In today’s dynamic retail landscape, success demands agility, efficiency, and a deep understanding of your customers. And who has successfully achieved and gone beyond that? Yes, you guessed it right, it’s us, the ETP Group! ETP Group, Asia’s leading retail software, has become the foremost trusted partner of many retailers.

ETP stands out as a champion for retailers, providing powerful retail software solutions that empower retailers to excel on all fronts. With ETP by your side, you gain the tools to optimize inventory management, streamline sales, and gather invaluable customer insights — all designed to propel your business to new heights. Whether you’re a seasoned retailer or an exciting startup, ETP empowers you to navigate challenges, seize opportunities, and ultimately cultivate lasting customer loyalty.

In this blog, we will be talking about ETP V5 — an omni-channel retail software and delve deep into how it offers numerous benefits for businesses looking to enhance their customer experience and drive sales revenue.

What is V5 and Why Does it Stand Out in the Omnichannel Retailing Race?

ETP V5 – Omn-Channel Retail Software is an enterprise-class, scalable, and secure platform for large to mid-sized retailers. It comprises Omni-channel POS Software, Mobility (mobile POS), CRM Software, Marketing and Promotion Campaigns, Order Management & Supply Management, Omni-channel Analytics, and Omni-channel Connect. Its features include click and collect, click and deliver, endless aisles, a 360-degree view of the inventory, and a single view of the customer, enabling you to deliver a unified brand-customer relationship across all channels.

How does ETP V5 stand out in the omni-channel race, you ask?

In the ever-evolving world of omnichannel retail, ETP V5 stands out as the retail software that empowers you to win the race. This highly configurable solution adapts seamlessly to diverse retail verticals, ensuring a perfect fit for your business. Its scalability knows no bounds, effortlessly handling multiple countries, currencies, tax structures, and time zones.

ETP V5 goes beyond basic features, fostering a strong integration between your sales and supply chain networks. This translates to increased sales, reduced inventory costs and shrinkage, minimized stockouts, and efficient stock distribution. Imagine a retail software solution that streamlines your entire operation!

But ETP V5 doesn’t stop there. It prioritizes your customer experience with superior service, helping you drive traffic to stores, boost sales, and deliver a unified experience across all channels. Consistent and flexible customer policies ensure a smooth journey for your shoppers, no matter how they choose to interact with your brand.

ETP V5 omni-channel retail software takes omnichannel retailing a step further with an integrated CRM at the POS, fostering deeper customer relationships and driving higher sales across all channels. To truly elevate your game, a powerful promotion engine automatically distributes targeted campaigns across every touchpoint, maximizing their impact.

With ETP V5, you’re not just keeping up in the omnichannel retail software race; you’re setting the pace.

Omnichannel Retail as the Key to Customer Satisfaction & Loyalty

Today’s shoppers expect a seamless journey across online and offline channels. Omnichannel retail delivers just that, and the results are powerful. It is where a customer can use more than one sales channel, such as brick-and-mortar stores, e-Commerce/internet, mobile, etc., to research, buy, collect, return, and exchange products from a retail store.

This unified shopping experience empowers customers to browse online, buy in-store, or mix and match—all while keeping them happy and coming back for more. Irrespective of the channel of purchase, the customer has a consistent and integrated experience. ETP’s retail software solutions help you bridge the omnichannel gap, fostering customer satisfaction and loyalty that fuels your business growth.

9 Ways ETP V5—Omni-channel Retail Software Encourages Retailers to Thrive

Endless Aisle and How ETP V5 Delivers

ETP V5 unlocks the power of the Endless Aisle! Omni-channel retail customers can browse a vast selection of products online, even if they’re not physically stocked in-store, allowing retailers to have them shipped directly to the customers. This means happier shoppers, fewer missed sales, and a wider range of options to keep them coming back.

Click and Collect and How ETP V5 Delivers

The ETP V5 retail software solution empowers your click-and-collect strategy! Customers can browse online, purchase with ease, and choose convenient in-store pickup. Our software ensures smooth order management, real-time inventory visibility, and efficient fulfillment, making clicking and collecting a breeze for both you and your customers.

Unified Inventory View and How ETP V5 Delivers

ETP V5 omni-channel retail software breaks down inventory silos with a unified view! See all your stock—online and in-store—in one place. This empowers you to fulfill orders efficiently and offers click-and-collect options. But it goes beyond convenience. ETP V5 leverages this unified view to personalize the omni-channel retail customer experience. Imagine recommending the perfect pair of shoes based on a customer’s online browsing history, regardless of where they choose to purchase them. It’s targeted marketing magic, leading to happier customers and a boost in your average order value.

Easy Returns and How ETP V5 Delivers

ETP V5 streamlines the entire return process, ensuring a smooth and positive experience for your customers. No matter how a product was purchased (online or in-store), customers can choose to return it at any convenient location you offer or even have it collected for their convenience. This flexibility fosters customer satisfaction and encourages repeat business.

Behind the scenes, ETP V5 retail software efficiently manages the returned items, updating inventory and making the process seamless for your staff as well.

Click and Deliver: How ETP V5 Delivers

The click-and-deliver revolution is here, and ETP V5 puts you at the forefront. Customers can seamlessly purchase online and have their desired products delivered straight to their doorstep—all coordinated effortlessly through our software. The ETP V5 retail software solution ensures efficient order management, real-time stock tracking, and smooth delivery fulfillment, making click-and-deliver a win-win for you and your customers.

Single View of Customers and ETPV5 Delivers

ETP V5 retail software solutions shatter customer data silos. See purchase history, preferences, and more from every channel (ETP Store, mobile app, social media) in one place. This unified view fuels personalized marketing and builds stronger customer relationships.

Build Loyalty and ETP V5 Delivers 

ETP V5 omni-channel retail software unlocks loyalty magic! Manage your programs seamlessly across all channels—stores, mobile apps, and social media. This unified approach personalizes rewards, strengthens customer engagement, and keeps them coming back for more.

Channel-based Promotions and How ETP V5 Delivers

ETP V5 puts you in the promotion driver’s seat! Craft targeted campaigns for each channel—online, mobile app, and in-store. Track their performance, make adjustments on the fly, and maximize the impact of your offers. ETP V5 empowers you to deliver the right message to the right customer at the right time, boosting sales and engagement.

Customer Feedback and How ETP V5 Delivers

ETP V5 opens the door to valuable customer insights! Gather feedback across all channels, pinpointing areas for improvement and maximizing store productivity. This data-driven approach helps you refine your operations, enhance the omni-channel retail customer experience, and keep your business thriving.

How Bose Corporation Achieved Success with ETP V5 Retail Software

This is how ETP V5 retail software solutions helped Bose Corporation, one of the world’s most well-known audio giants.

Objective:

  • Improve customer service levels with enhanced POS solutions integrated with enterprise CRM
  • Complete control over all retail operations, including back-office management
  • Comprehensive promotion capability with centrally controlled deployment

Business Benefits:

  • Quick billing with product lookups and integration with varied loyalty programs
  • Complete stock and cash management with auto replication to the central server
  • Increased customer satisfaction with easy customer creation and search, hassle-free sales returns, and gift voucher management
  • Centrally controlled multi-dimensional promotions with timely analysis based on customer response
  • Automated and time-based marketing campaigns with a graphical dashboard for instant information access
  • Customer buying data to guide purchasing and marketing as well as to improve service efforts

Here’s what the Finance Manager of Bose Corp., India, had to say:

“It has continued to be an excellent journey with ETP. They not just took care of our retail pain points but also gave us a lot of value additions like reporting analytics and more, so we have accurate and timely data for analysis and take decisions basis that. We are a part of the retail industry and we aim to deliver the highest customer experience. ETP has been a partner with us in delivering that excellent experience to our customers.

Our store staff is really happy these days. Today, a customer who walks into the store and decides on a product can make the payment and take the product with the invoice in less than 5 minutes. That has been the fantastic experience thanks to ETP. We were impressed with the solution they provided for Bose India, it was a natural progression for us to extend it to our Middle-East operations and it has been successful there as well. They have helped us provide excellent customer service and are definitely the preferred partners in our growth story.”

The ETP V5 Advantage: Recap and Key Takeaways

Building on ETP’s legacy of empowering retailers, ETP V5 retail software emerges as the champion for omnichannel success. It doesn’t just manage your software; it orchestrates a seamless shopping experience across all channels.

Key Takeaways:

  • Unmatched Omnichannel Power: ETP V5 omni-channel retail software unlocks features like endless aisle, click and collect, and unified inventory, ensuring customer satisfaction and maximizing sales opportunities.
  • Customer Centricity at its Finest: Gain a single view of your customers, personalize marketing efforts, and leverage feedback to build lasting loyalty.
  • Effortless Promotions and Data-Driven Decisions: Craft targeted campaigns for each channel, track their performance, and make data-driven decisions to optimize your strategy.

Ready to see ETP V5 retail software in action? Take a free demo today, visit: www.etpgroup.com

Promotion Management Software: An Overview

Posted on by Omprasad Devadiga

 

Do you want to avoid managing promotions manually, struggling with spreadsheets, and missing out on crucial promotional opportunities? Look no further! An efficient Promotion Management Software helps to streamline your promotions planning process and maximize your promotional effectiveness. Here, we will give an overview of a promotion management software, its benefits, and how it can revolutionize your promotions planning and execution processes.

What is Promotion Management Software?

Promotion Management Software is a specialized tool that helps businesses plan, execute, and analyze promotions strategically and organizationally. It automates the promotions process, from ideation and planning to execution and evaluation. Promotion management software enables businesses to create, manage, and optimize promotions, ensuring they align with business objectives, budgets, and timelines.

Benefits of Promotion Management Software

Efficient Promotion Planning:

Promotion management software simplifies the complex task of promotion planning. It provides a centralized platform to create, manage, and track promotions across multiple channels, such as in-store, online, email, and social media. You can set goals, define budgets, allocate resources, and schedule promotions in advance, saving time and effort.

Enhanced Collaboration:

Promotion management software facilitates seamless collaboration among team members involved in promotion planning. It allows teams to work together in real-time, share ideas, and communicate updates. It also provides a historical record of promotions, enabling teams to learn from past promotions and make data-driven decisions for future promotions.

Accurate Forecasting:

Promotion Management Software provides powerful forecasting tools that help businesses predict the outcomes of promotions more accurately. It leverages historical data, sales trends, and customer behavior patterns to generate insights and recommendations for optimizing promotions. This allows businesses to make informed decisions and avoid costly mistakes.

Improved Promotional Effectiveness:

Promotion management software enables businesses to optimize promotions for maximum effectiveness. It provides analytics and reporting capabilities that allow businesses to measure the success of promotions in real-time. By analyzing the performance of promotions, businesses can notice what works and what doesn’t, and adjust their strategies accordingly.

Cost Saving:

Promotion management software helps businesses optimize their promotional budgets by providing visibility into promotional spend and ROI. It enables businesses to track and analyze the performance of promotions against budgets, identify areas of overspending or underutilization, and make data-driven decisions to optimize promotional spending. This results in saving costs and improving profitability.

Promotion management software is a powerful tool that can revolutionize how businesses plan, execute, and analyze promotions. It provides benefits such as efficient promotion planning, enhanced collaboration, accurate forecasting, improved promotional effectiveness, and save costs. With various Promotion Planning Solutions available in the market, businesses can choose the one that best fits their needs and objectives. By leveraging promotion management software, businesses can optimize their promotions strategies, boost sales, and increase profitability.

In today’s competitive business landscape, staying ahead in the promotions game is vital. Manual promotions planning can be time-consuming, error-prone, and inefficient. However, with the ETP promotion management software – ETP Accelerator, businesses can streamline their promotion planning and execution processes and gain a competitive edge. Whether you are a consumer packaged goods company or a luxury and lifestyle fashion retailer, the ETP promotion planning software can meet your specific needs.

So, why wait? Embrace the power of ETP’s promotion management software and take your promotions planning to the next level.

4 keys to seamlessly deploy & monitor omni-channel promotions to increase retail revenues

Posted on by admin

Omni channel Retail Management

 

In the current increasingly challenging and competitive environment, courtesy of the ongoing pandemic, retailers are relying heavily on promotions and offers to pull customers back to their stores and generate higher returns. Though promotions are powerful tools for enhancing sales, but too often, poor execution delivers poor results. Inaccurate promotional forecasting can result in stock out and lost sales or costly spoilage and markdown losses. For many retail businesses, accurate promotion planning and effective execution still remain a challenge. Focusing on improvements to their retail promotion planning can help retailers avoid these pain points and drive a 20% improvement in operating margins.

1: Cross-functional collaboration and rich data drives accurate, automated retail promotion execution

Most retail software solutions don’t accommodate promotion planning, leaving marketers and supply chain planners struggling to incorporate spreadsheet-based guesstimates into their forecasts, relying on a combination of past experience and supplier projections to plan promotions and calculate the predicted promotional sales uplift. Without a centralized system, individual stores are forced to place orders manually in order to meet the demand for promoted products while distribution centres (DC) must estimate inventory and purchasing requirements. Too often, all of this happens in silos, with no shared data or plans.

The ETP Omni-channel Retail Promotion Planning solution – ETP Accelerator, along with ETP’s in-POS Omni-channel CRM solution breaks down these barriers. Customer registration details and buying history accrued in the ETP Omni-channel Retail CRM serve as input to the ETP Omni-channel Promotion Planning tool, enabling marketers to easily define business rules and roll out promotions specific to customer segments, making their relationship with the brands a personalized experience. These promotions can be executed based on customer demographics, age, gender, birth dates, and many more such parameters as well as be defined for a specific range of merchandise or time frame or for a specific channel or store. ETP Omni-channel Promotion Planning solution – ETP Accelerator

ETP Omni-channel Promotion Planning solution – ETP Accelerator

The retail marketing team can now plan, execute, and monitor a wide range of promotion campaigns, and deploy them quickly across various channels, both online and offline, using an easy-to-use interface while the supply chain team stays in sync to plan the right level of stock, at the right locations, at the right time. It is important to be able to run a large volume business and yet be able to make your customers feel special every time they interact with youHierarchy in Promotion Planning

Hierarchy in Promotion Planning

ETP Accelerator also offers the ability for external applications to leverage ETP’s powerful promotions engine as a service feature which is built on Microservices architecture. Any external application can pass order information to ETP Accelerator and in response, ETP Accelerator will apply the applicable discounts and send back the updated order. The monitoring and management of this data exchange can be controlled by the ETP Connect application.

 

“Get closer than ever to your customers.
So close, in fact, that you tell them what they
need well before they realize it themselves”
– Steve Jobs

 

2: Accurate retail promotion forecasts help effectively automate store replenishment

An accurate day-product-store level promotional forecast develops a higher degree of certainty around the amount of inventory a retailer is likely to sell. It also enables accurate and automated store replenishment, which is of particular importance during promotional periods. At just a click of the button, the promotions get enabled immediately at all desired locations and channels. 

Retailers can develop templates for different types of stores and promotions to fit their business characteristics and goals. These templates are used to quickly implement configurations that automatically calculate initial store orders and subsequent replenishment orders. With consistent access to high-quality data, modern supply chain solutions can improve promotional forecast accuracy by 15%, improving store replenishment and inventory optimization throughout the supply chain.

Planning promotions accurately to ensure timely replenishment at the store

Planning promotions accurately to ensure timely replenishment at the store

 

3: Reach your customers online and boost brand loyalty

Promotions in ETP Accelerator can be deployed across social media platforms instantly as campaigns. Retailers can connect with their target market through social media such as Facebook or Twitter to promote the brands. Becoming a part of the social media network helps an organization to capture a large audience and establish direct contact with end-users of the product as well. Posting promotions on social media is a marketing tool to reach your customers online and reignite brand passion and customer loyalty with little upfront cost, which encourages business. The big advantage of having ETP Accelerator as a tool for publishing promotions on social media is that the consistency of the message across stores, eCommerce, and social media is maintained, leading to a holistic customer experience with your brand.

Publishing promotions directly to online/social media
Publishing promotions directly to online/social media

Publishing promotions at the store

Publishing promotions at the store

 

4: Measure and monitor promotion campaign KPIs for retail success

ETP Accelerator is equipped with an intuitive dashboard that enables retailers to stay tuned to the customer expectations and modify their retail marketing promotions as well as easily reactivate previously successful promotions. Retailers can view their various marketing promotions across various periods in a daily, weekly and monthly calendar format using the in-built promotions

Performance Dashboards to track & measure the outcome of the promotion campaigns

Performance Dashboards to track & measure the outcome of the promotion campaigns

planning calendar allowing them to further sync their promotions with the brand’s social media network. A set of business rules monitor the performance of the promotion and measure it against a set of goals, giving you a feedback of how your promotion is performing against your target. This drives the discipline in your business as well as delights customers with a unified brand experience that encourages loyalty.
 

Related articles:

The store of the future

 

Deliver a true Omni-channel Customer Experience through the Retail Store of the Future

 

Leveraging Technology to Drive Innovation in Retail

 

POS & CRM – A Perfect Match

 

How Does Mobile POS (mPOS) make the Modern Retailer’s Life Easy

 

Benefits of an innovative POS software for your retail business

 

Why Retail CEOs should Invest in an Omni-channel Retail Strategy

 

5 Ways to Get Your Retail Business Ready for the Holiday Season

 

Retail is all about…

Posted on by admin

1. The customer

It is the underlying truth and the ultimate reality for the modern day retail business. The customer has to be at the central focus of the business. Retail brands need to go beyond merely understanding their customers. They must yearn to learn more about their customer so much so that they know every customer well enough to be able to service them appropriately and effectively.

2. The detail

The entire retail business is made up of blocks of processes and operations which need to work together and in tandem for the business to run successfully. As such, attention to details is a must in order to ensure the smooth functioning of the entire business. Moreover, the importance of having details at the granular level can go a long way in enhancing the business, for example having customer details such as which products were searched, which locations were preferred, and so on can help retailers create tailored offerings to their customers.

etp-blog-retail-is-detail

3. The 4+1 Ps

This basic principle still holds good. The four Ps i.e. product, price, place, and promotion – are some of the basic foundations of building a successful retail business, add to that another P which stands for the ‘people’ involved in the business – made up of the employees and even the customers. The success mantra for any retail business can be summed up as – ‘having the right products, at the right place and the right channels, at the right price, at the right time, with the right promotions, and driven by the right people and the right processes’. The right retail technology can definitely ensure that the various processes and operations run smoothly for the business to succeed well.

4. The customer experience

The importance of understanding and knowing the retail consumers cannot be stressed more. These are necessary factors to be able to create and offer shopping experiences that can have a positive and memorable impact on customers thus resulting into loyalty, repeat sales and even attracting newer customers to the business. The customer experience in this modern-are retail spans across the entire customer journey and therefore it is essential that retailers leverage each stage of this journey to cement their relationship with the customers.