Tag: event

The Philippines Retailers Association (PRA) is hosting its flagship event – the 29th National Retail Conference and Stores Asia Expo (NRCE) 2023 (Retail Solutions Asia) – the largest gathering of retail leaders, shopping centre developers, and retail service providers on 10th and 11th August 2023. The event is the go-to platform that brings top industry professionals, experts, and service providers in the Philippines together to discuss the latest trends and technological innovations needed for a retail breakthrough in the post-pandemic era. The event will provide opportunities for large-scale networking, learning, and collaboration in a lively manner.

#ETPatNRCE2023 – ETP is the Platinum Sponsor at NRCE 2023

ETP Group, Asia’s leading enterprise-class retail technology company, is enabling both brick and mortar as well as online retailers to embrace unified commerce and drive their brands and customer relationships in a seamless manner. ETP brings you two outstanding products – ETP V5 and Ordazzle, with localisation in 24 countries across the Asia Pacific. ETP V5 includes omni-channel modules like POS, CRM, Promotions, and Analytics so you can drive more traffic to stores, have a higher fulfilment percentage, and gain customer loyalty. ORDAZZLE is an e-commerce management platform that elevates the entire e-commerce journey so you can process millions of orders/day, meet delivery SLAs, and improve margins with marketplace reconciliations. And so much more!

At NRCE 2023, Mr. Neev Ahuja, Director – Strategic Initiatives, ETP Group will be speaking about ‘Unified Commerce in a Divided World’. Catch this thought provoking presentation at 10:10 am on Day 1 of the event.

This year, the event will also give you the opportunity to gain insights about –

• The secrets to unlocking and revolutionizing retail success in the future
• How some of the world’s best known legacy brands have endured through time and made themselves relevant event to newer generations of consumers
• The power of CRM in driving customer loyalty and growth
• How to think differently for Innovation in retail to achieve business Success

Do visit us at the ETP Pavilion (Booth #66-69) at NRCE 2023 to know more about how ETP can empower you in elevating your retail performance and e-commerce business as you kick off your Journey to Creating Amazing Customer Experiences.

People frequently visit consumer stores, fashion retail outlets, convenience stores, etc. But how often do we end our interaction with a retail associate with a thank you? This is the question that has catalyzed a movement to celebrate Retail Employees’ Day (RED).

It was created to thank and appreciate retail employees for their relentless efforts. It is an initiative directed not only at employers but at customers as well, to encourage them to show gratitude to retail associates across the country. Floor employees are the face of any business and they carry the brand image of the company a long way. As Mr. Sanjay Behl famously said “Over the years, Retail Employees’ Day has become synonymous with celebrating the spirit, passion and commitment of each one of you”. Companies and CEOs have began using RED to create employee-centric stories.

So what can a retailer do to ensure his employees are happy? 

Business owners must ensure that their employees have a good work-life balance. The overall happiness of the employees will not only increase their productivity but also ensure that they greet customers with a smile. Reducing the overall stress of the employees is thus integral. Ensuring the POS & CRM Software being used is fast and efficient is the responsibility resting with the retailers. Introducing and implementing solutions like mobile Point-of-Sales (mPOS)  will prevent long queues and create a better working environment for the employees and excelling shopping experience for customers.

But why do retail associates deserve their own day?

While the festive season is usually meant to be spent with your loved ones, retail associates have to work beyond the roster hours during the season. The festive season is when retail businesses are buzzing and earning most of their money. Thus, it is important that we take a day out of the calendar to celebrate and show our gratitude towards the backbone of the retail business, its employees and front-end retail associates.

RED in India

A concept ideated by Trust for Retailers & Retail Associates of India (TRRAIN), started with 20,000 people celebrating the day in India, in 2011. Now it is a maneuver that has grown to 800+ brands celebrating this day for a count of  6 million employees, across 72 malls and countries like India, Turkey, Philippines & UAE. In 2013, Retail Employees’ Day inspired Boyner Group in Turkey to celebrate the day with its 12000 employees leading the entire country to take up the celebrations in 2014. About 2 million people from the Turkey retail industry celebrated Retail Employees Day, making this simple idea a truly global phenomenon that year. With over millions of people celebrating it, this initiative by TRRAIN has seen tremendous success. 

Celebrated on the 11th of November 2019, Singles Day is a Chinese commercial holiday. It was initiated by a group of internationally recognized dating experts in order to help singles either embrace their single status or do something about it. 

Singles Day rapidly evolved into an enjoyable unofficial holiday in which single people spoil themselves by overindulging in delicacies they would usually refrain from. Singles Day has gone on to become the single most lucrative online shopping holiday in the world, easily surpassing Black Friday and Cyber Monday combined. In 2017 sales reached over  $25 billion on this day in China.

Credit must, however, go to Alibaba and Jack Ma for transforming  the de facto holiday from an ‘anti-Valentine’s Day’ for Chinese singletons to a global shopping festival back in 2009 

Singles Day sales have been on a tear over the last few years growing by over 50% year on year. As a result, retail brands are posting large sales numbers on this day. As can be seen above, total sales on SinglesDay was nearly sixteen times the sales made on both Cyber Monday and Black Friday in 2017. 

Discounts

As a result of the large increase in sales, retailers tend to offer large discounts on products on this day. Retailers are trying to carve out a larger percentage of the market sales on this day and offer buyers an incentive to buy their brand. 

Discounts offered are so high that they are now on par with the famously lucrative big sales days like Black Friday and Cyber Monday

Conclusion

Retailers must include these large discount days while chalking out their sales strategy for the year. During days of heavy sales it is important that their Point Of Sales system being used at the store is efficient in order to maximize customer satisfaction

From Cyber Monday to Black Friday, shoppers all around the world have a plethora of “Big Discount Days” to choose from. Today we take a look at when the best day of the year is to go all out, without breaking the bank.

What’s on the list

• Amazon Prime Day
• Cyber Monday
•  Black Friday
• Boxing Day
• New Year’s Eve 
• Singles Day

However, it is Singles Day which is regarded as the largest shopping day in the world. Also known as Guanggun Jie, it was started in China and is popular among young Chinese people. 

Celebrated on the 11th of November, the date was chosen because the number “1” represents a singular person or someone alone. Although not celebrated as an official public holiday, Singles Day has become the single largest offline and online shopping day in the world. 

Alibaba recorded sales of over US $15 Billion in 2018 as per Wikipedia. 

Since its inception, the popularity of Singles Day has spread all across the world and is no longer restricted to China, particularly in South East Asia. In the UK however, Singles Day is celebrated on the 11th of March.  

So how does Singles Day compared to the other Big Discount Days of the world?

 A survey found that the average consumer planned to spend 2,361 yuan (£181) during Singles Day in 2018  while on Black Friday the average spend in 2017 was 699 yuan. 

The volume of sales forecasted by retailers on singles day is higher than any other day. Although singles day is primarily celebrated in China, it is gaining significant traction in the west as well.