Tag: ETP Unify

How to use holiday sales data to build customer loyalty and drive future purchases

Posted on by Omprasad Devadiga

The holiday season is a whirlwind of activity for retailers. Amidst the frenzy of orders, deliveries, and customer interactions, valuable data is generated that can significantly impact future business success. By analysing holiday sales data effectively, retailers can gain crucial insights into customer behavior, preferences, and trends. This information can then be leveraged to build stronger customer relationships, drive repeat purchases, and ultimately, increase long-term profitability.

Key Insights from Holiday Sales Data

  • Peak Sales Periods: Identify the busiest days and times during the holiday season. This knowledge allows retailers to optimise staffing, inventory levels, and promotions to meet increased demand effectively.
  • Best-Selling Products: Determine which products were most popular during the holiday season. This information can guide future inventory decisions, inform product development, and help identify potential cross-selling and upselling opportunities.
  • Customer Behavior: Analyse customer purchasing patterns, such as preferred payment methods, delivery options, and browsing behavior. This data can be used to personalise the customer experience and improve the overall shopping journey.
  • Marketing Campaign Effectiveness: Track the performance of holiday marketing campaigns, such as email promotions, social media ads, and influencer collaborations. This helps identify which campaigns were most successful in driving sales and customer engagement.
  • Customer Demographics: Analyse customer data to identify key demographics, such as age, location, and purchasing power. This information can be used to segment customer groups and tailor marketing messages to specific audiences.

Building Customer Loyalty with Holiday Sales Data

  • Personalised Experiences: Utilise customer data to personalise the shopping experience. This can include personalised product recommendations, targeted promotions, and customised communication based on individual preferences and purchase history. Click here to explore ETP’s AI-powered product recommendation solution.
  • Loyalty Programs: Implement a robust loyalty program that rewards repeat customers and incentivises future purchases. Leverage holiday sales data to identify high-value customers and offer them exclusive rewards and benefits.
  • Customer Feedback: Actively solicit and analyse customer feedback through surveys, reviews, and social media interactions. Use this feedback to identify areas for improvement and enhance the overall customer experience.
  • Exclusive Offers and Promotions: Utilise holiday sales data to identify customer segments and offer them exclusive deals and promotions throughout the year. This can include birthday discounts, early access to sales, and personalised offers based on past purchases.

ETP Unify’s Promotion Management Solution is here to help you tailor and deploy complex, customer-centric promotions with ease to increase loyalty and conversion.

Driving Future Purchases with ETP Unify

ETP Unify, a unified POS solution and cloud-native POS software, can empower retailers to effectively leverage holiday sales data and drive future purchases. With its intelligent order management software and cloud-based inventory management capabilities, ETP Unify provides a comprehensive view of all sales channels and inventory levels.

  • Real-time Data Analysis: ETP Unify provides real-time access to sales data, enabling retailers to track key metrics, identify trends, and make informed decisions quickly.
  • Omnichannel Insights: By integrating online and offline sales channels, ETP Unify provides a holistic view of customer behavior across all touchpoints. This allows retailers to understand customer preferences and tailor their strategies accordingly.
  • Personalised Marketing: ETP Unify can be integrated with marketing automation platforms to enable personalised marketing campaigns based on customer data. This includes targeted email promotions, social media ads, and personalised product recommendations.
  • Improved Customer Service: With access to real-time customer data, retailers can provide faster and more personalised customer service. This can improve customer satisfaction and build stronger relationships.

Key Benefits of Using ETP Unify:

  • Increased Sales: By leveraging data-driven insights, retailers can optimise their operations, improve customer satisfaction, and drive repeat purchases, ultimately leading to increased sales and revenue growth.
  • Enhanced Efficiency: ETP Unify streamlines operations by automating tasks such as inventory management, order processing, and customer relationship management, freeing up valuable time and resources.
  • Improved Decision-Making: Real-time data and analytics provide valuable insights that empower retailers to make informed decisions about inventory, pricing, marketing, and customer service.
  • Competitive Advantage: By leveraging data effectively, retailers can gain a competitive edge by providing a superior customer experience and offering personalised and relevant products and services.

By leveraging the power of holiday sales data and utilising a robust cloud POS software solution like ETP Unify, retailers can build stronger customer relationships, drive future purchases, and achieve long-term success in the competitive retail landscape.

Contact ETP Group today to learn more about how ETP Unify can help your business leverage holiday sales data and drive future growth.

7 Kinds Of Retail Promotion Hacks to Supercharge Your Sales

Posted on by Omprasad Devadiga

Everyone loves a good deal. Whether you’re targeting savvy shoppers or dedicated brand loyalists, a well-crafted retail promotion can significantly impact your sales. The challenge lies in identifying the right strategy from the available options.

What are retail promotions, and how can they benefit your brand?

Retail promotions come in various forms, but their core purpose is to increase sales and encourage customer engagement. These promotions can be disseminated through various channels, including social media, email, and paid advertising.

By leveraging a combination of free and paid channels, you can maximise the reach of your promotion. For instance, a sitewide discount or a “buy-one-get-one” offer can benefit from a multi-channel approach to reach a wider audience.

To ensure the effectiveness of your retail promotions, consider incorporating these key elements:

  • Engaging Visuals: Use eye-catching images and videos to grab attention.
  • Concise Copy: Keep your messaging clear and concise.
  • Strong Call to Action: Encourage immediate action with a compelling offer, such as a limited-time discount, flash sale, or exclusive access.

7 Types of Promotions for Your Retail

1. Discounting Power: The Percentage Play

The undisputed champion of retail promotions, the good old percentage discount holds immense power in attracting customers. According to a study, storewide percentage offers consistently outperform other strategies, even for seemingly small amounts.

Universal Appeal: Percentage discounts cater to a broad audience. Everyone appreciates saving money, regardless of budget or shopping habits.

This approach works due to:

  • Universal Appeal: Percentage discounts cater to a broad audience.
  • Psychological Impact: Seeing a percentage reduction creates a sense of value.
  • Flexibility: Tailor the discount percentage to align with your goals.

2. BOGO: The Power of Two (for One!)

Another popular tactic is the Buy One, Get One (BOGO) promotion. This comes in two flavors:

  • BOGO Free: Buy one item, get the second one free.
  • BOGO Discount: Buy one item, get a discount on the second item.

3. Multi-Save Promotions

Offering a “multi-save” promotion opens the door to creative possibilities:

  • Spend & Save: Unlock a discount with a minimum spend.
  • Mix & Match Savings: Discounts on specific item combinations.
  • Bundled Savings: Discounted pre-defined product bundles.

4. Conditional Promotions

Conditional promotions incentivise purchases by tying rewards to specific purchase criteria:

  • Buy More, Get More: Offer free or discounted items with a minimum purchase.
  • Loyalty Rewards: Offer loyalty points for purchases.
  • Gift Card Incentives: Reward customers with store gift cards.

5. Free Shipping and Returns

Offering free shipping and hassle-free returns improves the customer experience. Here’s how:

  • Clear and Transparent: Communicate your shipping policy.
  • Free Shipping Thresholds: Offer free shipping for orders above a certain amount.
  • Easy Returns: Simplify returns to minimise frustration.

6. Try Before You Buy

The “try before you buy” model reduces customer uncertainty and builds confidence.

  • Home Trials: Allow customers to try products at home.
  • In-Store Pick-up and Try-On: Combine online shopping with in-store experiences.

7. The Gift of Appreciation

A well-chosen gift can delight customers and foster loyalty. Consider:

  • Clearing Inventory: Use excess inventory as a gift.
  • Promoting New Products: Include new products as gifts.
  • Enhancing Brand Perception: Offer high-quality gifts.

How Does ETP Unify’s Promotion Management Software Help Retailers?

ETP Group’s Unified Promotion Management Solutions empowers retailers to orchestrate complex, multi-channel promotions with ease.

  • Create and Deploy Diverse Promotions: Design a wide range of promotions.
  • Synchronise Across Channels: Seamless execution across online and offline channels.
  • Optimise Inventory Management: Promotion-specific inventory allocation.
  • Track Performance in Real-Time: Monitor sales and customer engagement.
  • Leverage Data-Driven Insights: Utilise analytics for strategy optimisation.

Ready to take your business to the next level? Book a free demo of ETP Unify to explore how our innovative solutions can help you achieve your goals.

What is Phygital and Why Does Your Business Need It?

Posted on by Omprasad Devadiga

Phygital, a seamless blend of online and offline experiences facilitated by technology, is a prominent trend reshaping the retail industry. Its core objective is to create highly personalized interactions that enhance customer value and foster active engagement.

What is Phygital?

Phygital is the seamless integration of physical and digital experiences. It’s about creating immersive, personalized interactions that connect both realms and offer added value to users and customers. The goal is to maintain a smooth transition between the physical and digital worlds, fostering a natural flow that enhances the overall user experience (UX) and customer experience (CX).

Modern consumers are already masters of phygital. They effortlessly blend their online and offline shopping experiences, often browsing product reviews online before visiting a physical store or touching and feeling products in-store before making an online purchase.

How Has Phygital Technology Become an Integral Part of Our Lives?

  • Self-checkouts
  • Smartwatches and smartbands
  • Digital public transport tickets

Shoppers are willing to pay 20% more for products they can experience in 3D.

Beyond these well-known examples, countless innovative phygital solutions are reshaping our interactions with businesses. For instance, have you ever encountered digital self-ordering kiosks in fast-food restaurants? This is a common phygital experience.

Additionally, augmented reality (AR) and virtual reality (VR) are revolutionizing user experiences. Imagine virtual dressing rooms that allow shoppers to visualize clothing without physically trying it on.

How Do You Provide Great Phygital Experiences?

Creating exceptional phygital experiences extends beyond intuitive design; it demands a deep understanding of consumer behavior and preferences. In today’s competitive landscape, brands must focus on developing solutions, products, and services that allow customers to experience the brand, not just purchase from it.

A mere 9% of respondents expressed satisfaction with their in-store shopping experiences, according to IBM, while only 14% felt the same about online shopping. Businesses face the challenge of seamlessly connecting and coordinating customer journeys across both digital and physical touchpoints.

Key Elements of Great Phygital Experiences:

  • Immediacy: Actions should be swift, ensuring products and services are readily available to the right person at the right time.
  • Immersion: The consumer should be at the center of the experience. Virtual fitting rooms and interactive kiosks are examples of immersive phygital elements.
  • Interactivity: The relationship between the brand and consumer should be interactive and bidirectional, fostering emotional engagement and making interactions more convenient.

How Smartphones Are Powering Phygital Experiences?

Smartphones and mobile apps are at the core of this transformation, not only changing but also enriching phygital strategies and user experiences. Here are some examples:

  • Digital wallets and loyalty programs
  • Immersive AR/VR experiences
  • Barcode and QR code scanning
  • Streamlined self-checkout via smartphone apps
  • Autonomous stores for frictionless shopping
  • Click & collect services

How Does ETP Unify Help You Provide Phygital Experience?

ETP Unify provides phygital experiences by seamlessly integrating physical and digital channels, creating a unified and consistent shopping experience for customers. Here are some key ways it achieves this:

  • Omnichannel Integration: ETP Unify connects various physical and digital touchpoints into a single, cohesive platform.
  • Personalized Experiences: It delivers highly personalized experiences by leveraging customer data and analytics.
  • Inventory Management System: ETP’s Unified Inventory Management provides real-time inventory visibility across all channels.
  • Unified Checkout: It offers a unified checkout process, reducing cart abandonment.
  • In-Store Technology: It incorporates interactive kiosks, digital signage, and mobile apps.
  • Loyalty Programs: Integrated loyalty programs encourage repeat business.
  • Data Analytics: It collects and analyzes customer behavior to optimize offerings.

Phygital is not a futuristic concept; it’s the present. Most consumers are already navigating this seamless blend of physical and digital experiences without even realizing it.

Your Guide to Personalised Product Recommendations in e-Commerce

Posted on by Omprasad Devadiga

In today’s fast-paced digital age, online shopping has become the norm for many consumers. However, with the vast array of products and services available, it can be challenging to find exactly what you’re looking for. This is where the power of personalised product recommendations comes into play.

Gone are the days of generic, one-size-fits-all suggestions. Consumers now expect a tailored shopping experience that anticipates their needs and preferences. Traditional methods of compensating for digital shortcomings, such as physical store associates, are no longer sufficient to meet these rising expectations.

Fortunately, artificial intelligence (AI) and machine learning (ML) offer a solution. Recommendation engines leverage vast amounts of customer data and user behavior to predict individual needs with remarkable accuracy. By analysing factors such as purchase history, browsing patterns, and demographics, these engines can deliver highly personalised recommendations in real-time. This not only enhances the overall shopping experience but also drives customer satisfaction and loyalty.

Key Improvements:

  • Conciseness: The text is more concise and focused on the main point.
  • Clarity: The explanation of recommendation engines is clearer and more direct.
  • Stronger language: The language is more impactful and engaging.
  • Emphasis: The importance of real-time personalisation is highlighted.

Optimising Personalised Product Recommendations Across the e-Commerce Journey

Given the complexity of modern e-Commerce customer journeys, recommendation engines must go beyond individual touchpoints to deliver highly personalised experiences. Unlike established giants like Amazon and Netflix, many retailers face challenges with user registration rates. AI-powered solutions like Coveo address this by decoding user behavior to provide personalised recommendations, even for anonymous visitors.

Homepage Recommendations

  • Personalised “For You” Section: Curate a unique selection of products based on the visitor’s browsing history, purchase behavior, and demographics.
  • Featured Collections: Highlight popular or trending categories or products to pique interest and drive engagement.
  • Seasonal or Holiday Recommendations: Tailor recommendations to specific events or occasions to increase relevance and timeliness.

Product Page Recommendations

  • “Customers Also Bought” Section: Showcase items frequently purchased by other customers who viewed or bought the current product.
  • “You Might Also Like” Section: Suggest similar or related products based on product attributes, categories, or user preferences.
  • Upselling Opportunities: Recommend premium versions or add-ons to increase the average order value.

Cart Page Recommendations

  • “Frequently Bought Together” Section: Suggest complementary or related items that can enhance the customer’s overall purchase.
  • “Complete the Look” Section: Offer suggestions to create a cohesive outfit or ensemble.
  • “Bundle Deals” Section: Provide discounts or incentives for purchasing multiple items together.

Product Category Pages

  • “Best Sellers” Section: Highlight top-selling products within the category to guide shoppers towards popular choices.
  • “New Arrivals” Section: Showcase recently added products to generate excitement and encourage exploration.
  • “Editor’s Picks” Section: Curate a selection of products based on expert recommendations or unique features.

By strategically placing recommendation widgets in these key areas, you can provide a more personalised and engaging shopping experience, ultimately increasing customer satisfaction and driving sales.

Revolutionise e-Commerce with ETP Unify: AI-Powered Solutions for Unified Commerce Success

ETP Unify features AI-based Product Recommendations, enhancing the customer experience during checkout. Utilising a Matrix Factorisation Algorithm, these suggestions are founded on various interactions, considering product attributes and customer demographics. Upon selecting a customer, the model provides personalised product recommendations based on the customer’s purchase history and refines its suggestion as more items are added to the cart. These recommendations are visually presented on a dual screen for the customer to select and the cashier to add them seamlessly to the billing screen, streamlining the checkout process and facilitating upselling opportunities.

Personalised Product Recommendations:

ETP Unify’s advanced recommendation engine leverages AI to deliver tailored product suggestions to customers, enhancing their shopping experience and driving sales. By analysing customer behavior and preferences, the system provides highly relevant recommendations that increase customer satisfaction and loyalty.

How it works:

  • Matrix Factorization Algorithm: ETP Unify utilises a sophisticated Matrix Factorization Algorithm to analyse customer interactions and product attributes. This enables the system to identify hidden patterns and correlations that traditional recommendation methods might overlook.
  • Personalised Recommendations: Based on a customer’s purchase history, browsing behavior, and demographics, the system generates personalised product recommendations. These suggestions are tailored to the individual customer’s preferences, increasing the likelihood of conversion.
  • Dynamic Recommendations: As customers add items to their cart, ETP Unify’s recommendation engine updates its suggestions in real-time. This ensures that customers are always presented with the most relevant and enticing product options.
  • Seamless Checkout Experience: ETP Unify’s dual-screen interface provides a seamless checkout experience for both customers and cashiers. Customers can easily view and select recommended products, while cashiers can quickly add them to the billing screen. This streamlined process reduces checkout time and increases customer satisfaction.
  • Upselling Opportunities: ETP Unify’s recommendation engine can also be used to identify upselling opportunities. By suggesting complementary or related products, the system can encourage customers to purchase additional items and increase the average order value.

Benefits:

  • Increased Sales: Personalised product recommendations can help drive sales by guiding customers toward products they are more likely to purchase.
  • Enhanced Customer Satisfaction: By providing a more relevant and engaging shopping experience, ETP Unify can improve customer satisfaction and loyalty.
  • Reduced Checkout Time: The streamlined checkout process facilitated by ETP Unify can help reduce checkout time and improve customer satisfaction.
  • Increased Average Order Value: By suggesting complementary or related products, ETP Unify can help increase the average order value and boost revenue.

In conclusion, ETP Unify’s AI-based Product Recommendations offer a powerful solution for retailers looking to enhance the customer experience and drive sales. By providing personalised, relevant, and engaging product suggestions, ETP Unify can help retailers stay ahead of the competition and achieve long-term success.

Struggling with Data Deadlock? Time to Breakfree with AI

Posted on by Omprasad Devadiga

Remember that feeling of frustration when you can’t find your keys, phone, or wallet because they’re scattered all over the house? That’s what your data looks like when it’s trapped in isolated silos. Businesses today are drowning in a sea of information, but without a way to unify it, they’re missing out on the true power of Artificial Intelligence (AI). ETP Group, a leading unified commerce solutions company, is here to bridge the gap. We unlock the potential of AI by helping businesses create a single source of truth—a unified data platform that fuels intelligent decision-making and propels them towards a future powered by AI.

ETP Group: Your Partner in Unified Commerce

ETP Group, a leading Unified Commerce Solutions company, understands the importance of data unification in the age of AI. We empower businesses to break down data silos and create a central repository of information. This unified data platform provides the foundation for AI applications to learn, analyze, and generate insights that drive business growth.

Why Unified Data is Essential for AI

Imagine trying to build a house without a solid foundation. Similarly, AI applications cannot function effectively without unified data. Here’s why:

  • Improved Data Quality: Unified data eliminates inconsistencies and errors that plague siloed systems. This ensures AI models are trained on clean, accurate data, leading to more reliable and trustworthy results.
  • Enhanced Feature Engineering: Data unification allows for the creation of richer datasets by combining information from various sources. This empowers AI models to identify complex patterns and relationships that might be missed in isolated data sets.
  • Holistic Customer View: Unified data provides a 360-degree view of the customer journey. This empowers AI to personalize experiences, predict behavior, and deliver targeted marketing campaigns.
  • Streamlined Decision-Making: AI can analyze unified data to identify trends, predict outcomes, and recommend optimal courses of action. This empowers businesses to make data-driven decisions that improve efficiency and profitability.

Unlocking AI Opportunities with Unified Data

ETP Unify is a powerful cloud-native Unified Commerce Retail Solution. Built using MACH Architecture, it brings the best of retail and e-commerce functionality to the user in one, easy to use, and beautiful interface. With all information stored in one database, it empowers retail merchants and managers to have all the information and tools at their fingertips to serve customers across channels, helping create an amazing experience for consumers.

ETP Unify, a unified commerce retail platform, empowers businesses to leverage AI in several ways:

  • AI-powered Product Recommendations: Unified data allows AI to understand customer preferences and purchase history. This enables businesses to recommend products that are most likely to resonate with individual customers.
  • Dynamic Pricing and Promotions: AI can analyze unified data on customer behavior, market trends, and competitor pricing to optimize pricing strategies and personalize promotions.
  • Fraud Detection and Prevention: Unified data empowers AI to identify suspicious patterns and activities, helping businesses prevent fraudulent transactions.

The ETP Group Advantage

ETP Group goes beyond simply unifying data. We provide a comprehensive suite of services to help businesses leverage AI effectively:

Boost Sales with Intelligent Product Recommendations:

  • Personalized Suggestions: Leverage customer demographics and purchase history to deliver targeted product recommendations at checkout.
  • Matrix Factorization Algorithm: Generate highly relevant suggestions by analyzing product attributes and customer interactions.
  • Dynamic Cart Updates: Continuously refine recommendations as more items are added to the cart.
  • Dual-Screen Display: Streamline checkout with a clear view of recommendations for both the customer and cashier.
  • Upselling Made Easy: Increase sales by showcasing relevant products at the point of purchase.

Secure Your E-commerce Operations with AI-Driven Order Management:

  • Fraud Detection in Real-Time: Identify and isolate potentially fraudulent orders with our proprietary Machine Learning algorithm.
  • Advanced Anomaly Detection: Analyze order attributes like channel, product, quantity, discount, payment, and delivery mode for irregularities.
  • AI Scoring for Risk Assessment: Make informed decisions with a real-time risk score assigned to each order.
  • Inventory Optimization: Ensure efficient inventory management by prioritizing genuine orders and filtering out potential fraud.
  • Continuous Learning Model: The AI model constantly learns from new orders, improving accuracy and streamlining order processing.
  • Future-Proof Technology: Ongoing research and development pave the way for even more innovative AI applications within ETP’s Unified Commerce platform.

In the age of AI, unified data is the key to unlocking its full potential. ETP Group, as your trusted unified commerce partner, empowers businesses to break down data silos, gain valuable insights, and achieve significant competitive advantages. By harnessing the power of AI with unified data, businesses can transform their operations, personalize customer experiences, and drive sustainable growth.

One System, All Your Stock: How a Unified Inventory Management System Can Save Your Day

Posted on by Omprasad Devadiga

Running a business is a juggling act. From marketing and sales to customer service and operations, there’s a constant flow of tasks demanding your attention. Inventory management, however, often becomes a tangled mess in this juggling act. Spreadsheets overflow, manual counts are error-prone, and stockouts lead to frustrated customers. This is where a unified inventory management system comes in-a superhero ready to swoop down and save the day.

The Struggles of Fragmented Inventory Management

Many businesses rely on a patchwork of systems to manage their inventory. Spreadsheets for basic stock counts, separate databases for warehouse locations, and manual order forms-the list goes on. This fragmented approach creates a breeding ground for chaos:

  • Inaccurate Data: Manual data entry across multiple systems leaves room for errors, leading to discrepancies and inaccurate stock levels.
  • Inefficient Processes: Time is wasted jumping between systems to track inventory, process orders, and generate reports.
  • Poor Visibility: Having a holistic view of stock across different locations and channels becomes nearly impossible, making it difficult to anticipate stockouts and optimise ordering.
  • Frustrated Customers: Stockouts lead to lost sales and unhappy customers.
  • Increased Costs: Inaccurate data can lead to overstocking or understocking, both of which translate to lost money.

Enter the Hero: The Unified Inventory Management System

A unified inventory management system acts as the central nervous system for your stock. It integrates all aspects of inventory control into a single platform, offering a real-time, centralised view of your stock across all locations, channels, and warehouses.

How does a unified commerce solution empower your business?

Implementing a unified inventory management system unlocks a treasure trove of benefits that empower your business to operate more efficiently and profitably:

  • Real-Time Inventory Visibility: Gain a bird’s eye view of your entire stock, from raw materials to finished products, across all locations. No more scrambling to find accurate stock levels!
  • Reduced Errors: Eliminate the human element of manual data entry and streamline processes, minimising errors and ensuring data integrity.
  • Improved Forecasting and Ordering: Utilise accurate data to forecast demand and automate reorder points. No more scrambling to avoid stockouts or tying up cash in unnecessary inventory.
  • Enhanced Warehouse Management: Manage stock movements and locations within your warehouse, optimise picking and packing processes, and ensure on-time deliveries.
  • Streamlined Reporting and Analytics: Generate comprehensive reports on inventory levels, sales trends, and supplier performance. Use data-driven insights to optimise your stock management strategy.
  • Improved Customer Satisfaction: Reduced stockouts mean happier customers who get what they need when they need it.
  • Cost Savings: Reduce overhead costs associated with manual processes, improve inventory turnover, and optimise storage space.

Presenting ETP Unify: Your Inventory Management Superhero

ETP Unify is a powerful cloud-native Unified Commerce Retail Solution. Built using MACH Architecture, it brings the best of retail and e-commerce functionality to the user in one, easy-to-use, beautiful interface. With all information stored in one database, it empowers retail merchants and managers to have all the information and tools at their fingertips to serve customers across channels, helping create an amazing experience for consumers.

With ETP Unify’s Unified Inventory Management module, you get to monitor inventory in real-time, ensuring the right products are available at the right place and at the right time. The UIM module provides a consolidated view of inventory across all channels and products, allowing users to customise views based on attributes like brand, product catalog, and tags. It offers the users visibility into various stock metrics along with the ability to download relevant information. Maintain a unified view of inventory of all products across all nodes, stores, and warehouses to minimise revenue losses due to stock shortages.

ETP Unify’s unified inventory management offers the following features to simplify and streamline your stock management:

  • Unify inventory data across multiple nodes, stores and warehouses: Unified retail commerce like ETP Unify consolidates stock data in real-time from across multiple fulfilment centres – distribution centres, warehouses, and stores. Centralised inventory management eases stock allocation and order fulfilment. With the inventory lookup function in ETP Unify, you can reduce lost sales for the stock available in the back-of-the-house storage.
  • Unified inventory real-time syncs across physical stores, marketplaces and webstores: Ensure your inventory data across channels is accurate and updated so that you can fulfil all orders and satisfy your customers. Especially when you are running promotions, your stock levels can be managed effectively for maximum turn. With ETP’s unified commerce and its real-time inventory sync across channels, you can ensure higher sales, a greater order fulfilment percentage, and a higher inventory turnaround.
  • Reduce costs for a better cash flow management: Lower your inventory obsolescence and markdowns through better inventory utilisation using FIFO. Reduce the need for more warehousing space by managing fulfilment from your store’s back office and by using them as regional warehouses.

The Takeaway

In today’s competitive business landscape, efficient inventory management is no longer an option; it’s a necessity. By replacing your disparate systems with a unified inventory management system like ETP Unify, you gain a centralised platform to manage all your stock effectively. This translates to increased efficiency, reduced errors, improved customer satisfaction, and ultimately, a healthier bottom line. Stop juggling your inventory management; let ETP Unify be your superhero, saving the day with real-time data, streamlined processes, and empowered inventory control.

Ready to experience the power of ETP Unify’s unified inventory management system? Contact us today!

ETP Unified Commerce Retail Platform: Today’s Solution for Tomorrow’s Thriving Retail Businesses

Posted on by Omprasad Devadiga

The retail industry is constantly evolving, and customers and businesses face unique challenges in today’s landscape. From long lines and limited selection in brick-and-mortar stores to complex online navigation and data privacy concerns, navigating the world of retail can feel like a maze.

Customers navigate crowded aisles, limited selections, and the ever-present question: “Is this the best price?” Businesses must balance maintaining a physical presence with the convenience and competition of online shopping, all while building customer loyalty in a saturated market: “Is there a way forward that benefits everyone? How can retailers overcome such a challenge?

Introducing Unified Commerce Retail Software by ETP, a cloud-native and AI-powered SAAS platform, can create a smoother, more satisfying shopping experience for everyone.

So what is ETP’s Unify? The key to success in the modern retail world is to prioritize customers’ experiences. ETP Unify is a tool that helps you do just that. It gives your retail business the power to center everything around customers’ needs and desires.

To explore ETP’s retail software more, let us first provide a brief overview of unified commerce and its importance for retailers.

What is unified commerce?

Unified Commerce refers to a retail business model that integrates both offline and online channels to create a unified platform that provides a seamless customer experience across all touchpoints. In more simple terms, imagine shopping seamlessly between your phone, laptop, and favorite store. That’s the magic of unified commerce! It’s like having everything in one shopping basket but for your entire shopping journey. So, I am no longer wondering if that jacket you saw online is in stock at the store.

Plus, everything is stored in one giant filing cabinet (one central database). This means no more duplicate information and constantly updating stuff. It’s like having a single source of truth, giving you, the shopper, and the store a clear picture of your purchases and interactions. Pretty cool, right?

How does this benefit retailers? Well, retailers can manage their operations more efficiently. The aim is to break down the silos between different channels, creating a unified retail environment.

We have explored what exactly is ETP Unify and why it is important for retailers. But how exactly does it translate to exceptional customer service? Let’s delve into the specific features of the ETP Unified Commerce Platform and see how they revolutionize the way you interact with your customers.

A Feature Powerhouse for Seamless Retail & e-Commerce Operations

Here’s how ETP Unified Commerce Retail Software helps retailers create fantastic customer experiences.

Unified Product Information: 

Effortlessly Manage & Publish Products Across Channels 

Forget the hassle of logging into every single online seller platform! ETP Unify’s PIM system streamlines product management across all your channels. Just upload your product information once, and it gets distributed everywhere you sell. You can easily update prices, stock levels, images, and promotions—all in one central location.

Search, filter, and manage products better with custom tags

Drive multichannel promotions and price offers with ease

Consolidate and automate your digital media assets

Manage your product masters and catalogs in one place

Unified Inventory Management System: 

Ensure 100% Fulfilment & One Version of Truth 

Say goodbye to inventory headaches! ETP’s Unified Commerce Platform gives you a clear view of everything you have in stock across all your sales channels. No more scrambling to find the right product. The Unified Inventory Management System keeps everything organized so you can ensure you have the right items available at the right place and time, every time.

Unified data across multiple nodes, stores, and warehouses

Real-time sync across physical stores, marketplaces, and webstores

Reduced cost for better cash flow management

Artificial Intelligence:

AI-driven Actionable Insights & Innovations for Unified Commerce Success

ETP Unify helps customers discover new favorites at checkout with AI-powered product recommendations, considering factors like product features and customer demographics. Cashiers can easily add these recommended items to the bill, boosting sales and keeping customers happy. Moreover, its AI-driven Order Management System prevents fraudulent purchases before they happen by analyzing various order details and identifying suspicious orders in real time with machine learning. It helps retailers streamline their operations and protect their inventories.

Halt order anomalies in their tracks with early detection

Identify, isolate, and manage orders with irregularities in real-time

Monitor anomalies instantly across various order attributes like channel, product, quantity, discount, payment, etc

Assess real-time e-Commerce risk levels with our AI Score

Smart Order Management System:

Streamline workflows and inventory in real-time across channels

ETP Unify’s Smart Order Management System takes the complexity out of online orders. From the moment a customer clicks “buy” to the package arriving at their door, everything is handled smoothly. This includes receiving orders, routing them efficiently, and processing them quickly. Need to cancel or return something? No problem; the system handles that too. So you can focus on what matters most: running your business and keeping your customers happy.

Order receiving rules for whether to hold or pass orders based on various criteria

Smart order routing for allocating orders as per factors like node priority, stock levels, & more

Order processing, from order acceptance & rejection to picking, packing, labeling, and shipping

Order returns to plan for reverse logistics, perform quality checks, and approve or reject returns

6 Ways ETP Unified Commerce Empowers Retailers to Thrive in a Competitive Landscape

Enhanced Customer Experience for Increased Customer Loyalty

Shop Anywhere, Anytime!

No matter how you shop, ETP Unify makes it a breeze. Browse online and pick up in-store, or find something unique in-store and complete your purchase seamlessly online. This effortless experience across all channels enhances customer satisfaction and loyalty toward your brand.

Real-time Visibility of Inventory for Higher Inventory Turnaround

Say Goodbye to Stockouts!

The ETP Unified Commerce Retail Platform gives you the power of real-time inventory tracking across all your channels. No more worrying about outdated stock levels! This means you can always see exactly what’s available, reducing the risk of selling items you don’t have and leaving customers disappointed. The result? Improved in-store service, faster order fulfillment, fewer backorders, and happier customers all around.

Leveraging Artificial Intelligence for Improved Profitability

Double Your Profits!

Want your customer to add more items to their cart? The answer is ETP Unified Commerce Retail Platform! Its real-time smart AI engine recommends the perfect products to customers across all channels, leading to more items added to carts and higher overall sales. Moreover, the built-in AI also detects suspicious orders in real-time, preventing fraudulent purchases and protecting your profits. This powerful combination of AI features helps retailers like you maximize sales and minimize losses, leading to a significant boost in profitability.

Powerful Order Fulfillment for Superior Customer Service

Unlock Faster Fulfillment!

Imagine fulfilling orders across multiple channels with the ease of just one! The ETP Unified Commerce Retail Platform provides a single unified view of your inventory and orders, streamlining the entire process. The result?

Reduced Shipping Costs: Say goodbye to wasted resources! ETP Unify helps you choose the most efficient shipping options.

Lightning-Fast Processing: With ETP Unify’s efficient processing, orders fly out the door. Customers are no longer kept waiting.

Happy Customers, Guaranteed: ETP Unify helps you meet and exceed customer expectations for fast, accurate deliveries.

Centralized Information Management for Higher Employee Productivity 

Break Down Information Silos!

The ETP Unified Commerce Retail Platform eliminates scattered information! Customer details, product data, sales orders, promotions—everything is stored in one central location, accessible to everyone in your organization. This means smoother operations, accurate decisions every time, faster action in spotting trends, etc. Eventually, it helps your entire organization work together seamlessly, leading to better results all around.

Unprecedented Scalability to Support Your Growth

Grow Fearlessly!

This cloud-based system effortlessly adapts to your changing needs, whether you’re expanding into new markets, adding brands, or experiencing a surge in sales. Plus, updates and new features are rolled out seamlessly, so you can focus on running your business without interruptions. The ETP Unified Commerce Platform gives you the flexibility you need to scale up your success hassle-free.

The Winning Formula: Delighting Customers and Driving Retail Innovation

Let us summarize the ETP Unified Commerce Retail Platform for you. With its focus on centralized information, real-time data, AI-powered automation, effortless product management, and inventory management, ETP’s Unify equips you to meet your customers’ evolving needs and stay ahead of the competition.

So why wait? Take control of your retail future with ETP Unify today. Its scalable design ensures it grows alongside your business, while its seamless updates keep you on the cutting edge of technology.

Empower your team, streamline your operations, and unlock new levels of customer satisfaction. Choose ETP Unify, the unified commerce platform built for tomorrow’s thriving retail businesses.

Want to achieve the highest level of customer satisfaction? Click here for a free ETP Unified Commerce Retail Platform demo!