The Omni-channel Transformation of Retail Businesses at ETP #Futuretail, Malaysia
Tag: ETP #Futuretail
The Omni-channel Transformation of Retail Businesses at ETP #Futuretail, Malaysia
ETP Group, Asia’s leading Omni-channel Retail Software company hosted senior representatives from Malaysia’s leading retail organizations to discuss future challenges and opportunities in an ever-changing retail landscape. The key discussion, “The Omni-channel Transformation of Retail Businesses in Malaysia”, was led by team ETP, including Mr. Naresh Ahuja, Chairman and CEO, Mr. Raj Jagasia, Executive Director, Mr. Pranay Pujara, Consulting Manager – Projects and Mr. Danny Foong, Business Development Manager.
The discussion was part of the ETP #Futuretail 2019 event held at the Sheraton Imperial Kuala Lumpur Hotel, recently. Mr. Danny Foong welcomed the ETP #Futuretail guests and Mr. Raj Jagasia shared an overview of ETP’s growing presence in Asia. Mr. Naresh Ahuja then shared insights on the growth of the Malaysian retail industry in the context of Asia Pacific and the transition of traditional retail to modern retail, e-commerce and omni channel retail.
Mr. Raj Jagasia, Executive Director, ETP Group initiated the discussions with an introduction to ETP.
Mr. Naresh Ahuja, Chairman & CEO, ETP Group then shared insights on the performance of retail, e-commerce and omni-channel in Southeast Asia.
Mr. Pranay Pujara, Consulting Manager – Products, ETP Group presented a live demonstration of ETP’s Omni-channel Retail Solutions to establish how ETP can help retailers in Malaysia to overcome the challenges in omni-channel retailing.
Following the live demonstration a panel discussion was held with eminent industry experts. The panel shared their thoughts and opinions about the changes in the buying behavior of Malaysian consumers over the last 3 years, the value of the brand in the mind of the modern day consumers and whether the internet has commoditized brands. The panel exchanged their views on the future of malls and stores in the 3 to 5 years. They also discussed about the digital transformation of retail taking place in Asia in the next 2 to 3 years and whether it will leapfrog the US like the Asian mobile technology did. They highlighted the 3 priorities that retailers should focus on to handle the change in consumer behavior.
ETP will continue to drive the omni-channel transformation of retail businesses across Asia-Pacific, India and the Middle-East.
The Omni-channel Transformation of Retail Businesses at ETP #Futuretail, Philippines
ETP Group, Asia’s leading Omni-channel Retail Solutions company hosted senior representatives from Philippines’ leading retail organizations to discuss future challenges and opportunities in an ever-changing retail landscape. The key discussion, “The Omni-channel Transformation of Retail Businesses in the Philippines”, was led by team ETP, including Mr. Naresh Ahuja, Chairman and CEO, Mr. Stephen Dodgson, Principal Management Consultant and Mr. Heherson Uy, National Sales Director – Philippines.
The discussion was part of the ETP #Futuretail 2018 event held at the Fairmont hotel in Makati, recently. Mr. Heherson welcomed the ETP #Futuretail guests and Mr. Stephen Dodgson shared an overview of ETP’s growing presence in Asia. Mr. Naresh Ahuja then shared insights on the growth of the Philippine retail industry in the context of Asia Pacific and the transition of traditional retail to modern retail, e-commerce and omni-channel retail.
Mr. Naresh Ahuja presented key growth data of retail sales in Asia in the coming years. He highlighted the significance of the retail space per capita in the Asian retail market. The presentation also shed light on the abundant opportunities at hand for the retailers in this dynamic region by adopting an omni-channel strategy for their businesses.
ETP then presented a live demonstration of ETP’s Omni-channel Retail Solutions during which, audience members were invited to come forth and personally experience the omni-channel journey by purchasing goods online and instantly collecting them from a pop-up store, setup exclusively for the event. The audience also witnessed ETP’s Endless Aisle, Click and Collect and Click and Deliver solutions live, completing the O2O journey.
ETP will continue to drive the omni-channel transformation of retail businesses across Asia-Pacific, India and the Middle-East.
ETP #Futuretail, Bandung portrays the Omni-channel Transformation of Retail Businesses in Indonesia
ETP Group presents ETP #Futuretail – The Omni-channel Transformation of Retail Businesses.
Simply operating multiple retail channels does not constitute an omni-channel strategy, unless done right. Today, customers may start in one channel and switch to another as they progress to a definite buying decision. Omni-channel implies making sure these complex ‘hand-offs’ between channels must be effortless for the customer.
ETP presents ETP #Futuretail India 2017, an inspiring session on ‘The Omni-channel Transformation of Retail Businesses in India’ to show how to convert such omni-channel challenges into opportunities. It will be held on 11 October 2017 at the Vivanta by Taj.
During the event team ETP led by Mr. Naresh Ahuja, Chairman & CEO, ETP Group will lead discussions on the importance of ‘The Omni-channel Transformation of Retail Businesses in India’. He will shed light on the abundant opportunities at hand for the retailers in this dynamic region by adopting an omni-channel strategy for their businesses as well as share insights on some of the key trends in traditional retail, e-commerce and omni-channel retail. ETP customers will share their learnings and ETP will share its research and technology.
Mr. Varun Suri, Solutions Director, ETP Group will present a live demonstration of ETP’s Omni-channel Retail Solutions to establish how ETP can help retailers in India to overcome the challenges in omni-channel retailing.
Take this opportunity to network with industry experts and leading lifestyle retailers in India representing several verticals such as fashion, footwear, electronics, mobiles, books and stationery, sporting goods, furniture and home furnishings, over cocktails and dinner at the Vivanta by Taj, Plot No.1, Sector 44, Gurugram, Haryana 122004 on 11 October 2017. This exclusive event is invite only.
ETP #Futuretail will continue to drive the omni-channel transformation of retail businesses across Asia-Pacific, India and the Middle-East.
Converging the offline and online retail channels. #Futuretail is here!
‘Click-and-collect’ or ‘Buy Online, Pickup In-store (BOPIS)’ is one of the many offsprings of omni-channel retailing and a way of shopping for many modern-day shoppers. It involves both online and offline channels of retail becoming a part of the customer’s shopping journey from demand to fulfilment. As such, it harnesses the pros of both the retailing channels, thus enhancing the overall customer experience as well as helping the retail business to be able to optimize both the channels to drive more sales and increase profitability. So also, there are other benefits that ‘click-and-collect’ brings to the table for both retail owners and end customers, and it goes without saying that the former need to make use of this powerful omni-channel technique.
All said and done, to reap the benefits, there are some essentials that need to identified, worked upon and put in place for the entire system to function optimally. For ‘click-and-collect’, there are 3 important pillars that need to be working in tandem.
E-commerce:
As click-and-collect needs an initiation at the online channel, the e-commerce site becomes very important. As it probably is the first customer facing touchpoint in the ‘click-and-collect’ customer journey, it has to be up and running well, right from the word go. Importantly, it should be updated timely with the right and relevant information to enable easy reference and decision making while shoppers are online with the intent of making purchase. Moreover, it should not be siloed but well integrated with the offline channels.
Order management system:
Order management systems (OMS) initially were used to handle e-commerce only and store only sales. But with the advent of omni-channel and click-and-collect, order management systems need to be more comprehensive and robust to not only handle orders from both channels, but also be able to orchestrate them through the right fulfilment centre as well as keep track of the order till the last mile. This demands an extremely complex order management system that is centralized and integrated with both channels. This serves as the backbone for managing inventory and routing the information flow that is almost real-time and updated, across the retail enterprise to perform the operations better.
Point-of-sale:
As the point-of-sale (POS) is essentially at the check-out counter of the brick and mortar store, it is an important component for ‘click-and-collect’ to happen smoothly. Modern day POS systems must be designed to meet omni-channel requirements of the retail business. One such requirement is enabling the store associates to ensure the easy and error free processing of orders that have come from the e-commerce platforms. Further, from the POS, the store associate should be able to forward the request for using another store or warehouse for fulfilment and this can happen if the POS is integrated with the OMS. Finally, it is at the POS where the order is realized by the end customer, which makes it an important and the ultimate customer facing touchpoint for the overall customer experience.
While the e-commerce and POS could be considered to be the alpha and the omega of the retail customer’s ‘click-and-collect’ journey, it is their integration with each other through the OMS that makes the entire process successful. It is necessary for the updated, accurate and real-time information to be shared between these 3 components at all times, and this is only possible through integration and not working in isolation.
ETP Omni-channel Connect is a powerful technology that enables retail enterprises to efficiently integrate the 3components:
e-commerce, OMS and POS to ensure a holistic view of the customers’ data and a unified view of inventory information to handle ‘click-and-collect’ and other similar features such as ‘endless aisle’ and ‘click-and-deliver’. Moreover, the ETP V5 Omni-channel Retail Solutions which include a robust omni-channel POS solution, an integrated CRM Solution, a powerful promotions engine and many more can enable retail owners to drive the omni-channel transformation of their retail business to stay relevant in #Futuretail.
Why managing inventory the right way matters?
Technology has completely transformed the way people make purchases. From online marketplaces to brick-and-mortar stores, retailers tend to implement innovative measures to better cater to the needs of customers.
They incorporate promotion planning, customer analytics, and mobile payments to enhance the shopping experience. But, one thing that forms the backbone of retailing is somehow neglected in the entire retail chain. Yes, we are talking about inventory.
Managing inventory is not just a single task encompassing certain limited activities; it is a process that involves some complex calculations such as sell through rate, inventory turnover ratio, GMROI among others.
It is an uphill task to perform the aforementioned calculations, which in turn makes it difficult for retailers to manage their inventory. Retailers require a tool that bridges the gap between brick-and-mortar stores and marketplaces, and provides them with a single, simple, and holistic view of the inventory.
One such powerful tool is ETP Connect – a robust, multifunctional, and comprehensive tool that connects the brick-and-mortar stores with the ecommerce sites and marketplaces. It provides real time updates to the stores and head office of the retailers about the purchases being made both offline and online.
Whenever a purchase is made through website or marketplaces, ETP Connect routes the information to the head office, where the designated authority can view the immediate effect on the inventory in real time.
Also, since retailers get access to real time data, it simplifies their task of computing complex inventory calculations, thus enabling them to take timely decisions to further speed up their entire retailing process. The effects of this are manifested in the form of satisfactory customer experiences and a robust bottom line.
ETP Connect is a one stop solution for leading retailers to end their inventory management woes, by enabling them to better plan their business strategies. It also allows retailers to have a unified view of customers, endless aisle, and features such as Click and Collect, and Click and Deliver.
Put an end to all your retail woes by implementing a futuristic and powerful ETP Connect and embrace the omni-channel transformation the right way.
Also Read : Retail And The Importance Of Integration
