Personalize your offerings, engage customers and increase your brand loyalty
Customer buying history accumulated in the omni-channel retail CRM can serve as input to the ETP Omni-channel Promotion Planning tool, enabling you to easily define business rules and roll out promotions specific to customer segments, making their relationship with you a personalized experience. These promotions can be executed based on various parameters like customer demographics, age, gender, birth dates and many more. Promotions also can be defined for a specific range of merchandise or for a specific time frame or for a specific channel or store. This will give the retail marketing team the flexibility to run a wide range of campaigns to grow business with loyal customers and to increase same store sales. It is important to be able to run a large volume of business and yet be able to make your customers feel special every time they interact with you.
ETP V5 Omni-channel Retail Solutions comprising omni-channel POS software, Mobility (mobile POS), CRM software, Marketing and Promotion Campaigns, Order Management & Supply Chain Management, Omni-channel Analytics and Omni-channel Connect provide you with features such as Click and Collect, Click and Deliver, Endless Aisle, a holistic view of the inventory, and a single view of the customer enabling you to deliver a unified brand-customer relationship across all channels. This is done using real-time integration of ETP’s POS solution, CRM solution and Promotions engine with webstores and marketplaces using ETP Connect’s secured web services framework, which has the ability to see and manage order flows.
