Setting up the right prices for products across different markets and channels is a very important exercise as it impacts demand, profits, and your image. ETP makes this easy by helping you set up the Item master or using a price list. In ETP OMS price lists can be defined at Company level or Store/Channel level or Customer group level or at Customer level. When a sale transaction is done, the price is picked up based on a priority sequence that is like this; price list attached to Customer, Stores, Operating entity, sales channel.