Stock Right, Using The Right OTB Planning Tool

Efficient inventory management is vital for ensuring that an appropriate level of stock is on hand at the right time for the amount of targeted sales to be realized. Having too much inventory or the wrong kind of inventory during crucial sales periods can ebb your cash flow and reduce profits with the involuntary but obligatory need to offer too many markdowns. On the other hand, if you under buy and under stock and consequently miss sales opportunities as a result of that, then you are not banking your potential profit. Similarly, merchandise may get delivered at an inappropriate time when it isn’t needed and may be unavailable when it is essential. All of these will affect sales and inventory turnover.

A retailer can be sure to stock the right amount of the right products at the right time in the right place by using an effective Open-To-Buy (OTB) plan. Open-To-Buy (OTB) is defined as the merchandise budgeted for purchase during a certain time period, but has not been ordered yet. It is also the process of planning merchandise sales and purchases.

OTB can be calculated in either units or dollars. It is essentially the difference between how much inventory is required to achieve targeted sales and how much is actually available. Consider maintaining an OTB plan for your business as a whole, but also plan for each category of merchandise that you stock. The plan can be maintained on paper, in a spreadsheet or by employing and using one of the right Open-To-Buy software programs/tools.

The Open-To-Buy formula is,
ETP-otb-planning

For example, a retailer has an inventory level of $130,000 on December 1st and planned $115,000 end-of-month inventory for December 31st. The planned sales for the store are $64,000 with $1,050 in planned markdowns. Therefore, the retailer has $41,050 Open-To-Buy at retail. Multiply that by the initial markup to arrive at the OTB at cost. So, if the markup is 40%, then the Open-To-Buy at cost will be $16,420.

ETP blog-otb-chart

Keep in mind that many of the figures on your inventory plan are only guidelines. A good thumb rule for business is, if your actual ending inventory is within five percent of your plan, you are doing very well.

It is recommended for OTB to be maintained and monitored for each category separately. Further, OTB should be calculated and monitored not only on retail price, but also keeping a track on the price ranges thereby, getting the required quantity mix across all the ranges. It is important to capture pending deliveries – in transit and any outstanding purchase orders in the OTB calculation. It is also important to close the opened Purchase Orders (PO) if there are no more deliveries expected in that PO, so that it is not added to pending deliveries thereby, leading to an incorrect OTB calculation. In order to take advantage of special buys or to add new products, some of the OTB budget should be held back. This also allows the retailer to react to fast-selling items and quickly replenish supply.

ETP Omni-Channel Retail Merchandise Planning solution improves cash flow with intuitive Open-To-Buy (OTB) planning, helping you to buy right and on time. The cross-channel configuration fine-tunes OTB planning to take timely in-season action. OTB begins with the planning process, is future oriented, provides guidance on how much to buy, and provides benchmarks for evaluating progress and adjusting future plans. The opening stock and OTB values are displayed in the Option plan. These values are auto populated in the plan and therefore there will be no need of creating OTB plan in future.

Focus On The Four Fear Factors Of Festive Shopping

ETP blog festive shopping

There is plenty of advice out there for retailers on how to get ready for the shopping frenzy that they experience and if managed right, enjoy during the festive shopping season every year. Buzzwords such as mobile optimization and omni-channel experiences are good to hear, but when it comes down to milking the cow during the most revenue generating part of the year, the transaction is at the heart of the holiday season shopping experience.

Customers worry about price, secure transactions and right product availability when spending their festive dollars both online and offline (in-store) and they are depending upon you to dispel those fears. For retailers, that means addressing the four fear factors that concern shoppers:

Product: To realize maximum profits, it is of optimum essence to plan your pre-season and in-season omni-channel merchandise and inventory right. Even at a time when the offline and online are merging to enhance shopper experiences, customers prefer to complete their festive shopping hassle free, one stop. So it is vital to stock the right product in the right channel and the right quantity at the right time. This will also help you to get through the entire festive season effectively, avoid stockout situations which usually result in unhappy or lost customers and ensure that you do not end up with excess stock at the end of the season.

Pricing: With many retailers offering similar products across multiple channels, shoppers are spoilt for options. In this situation, price usually becomes the deciding factor between a sale and a no-sale. Hence, along with the right inventory, you need to price your merchandise right across each channel. Additionally, you need to analyze the profit margins on individual seasonal products. If you can’t make a profit after the season is over with the left over merchandise, you may want to consider offering a markdown on the time sensitive products during the season.

Promotions: A steady number of shoppers are seen to be actively planning their festive shopping early, looking for deals and promotions to compare their best buying options. They have more locations to purchase from, both online and in-store including pop-ups, more discounts to compare and more information at their fingertips about the products they want. Hence, it is imperative that you plan, roll-out and modify your festive promotions and campaigns early as well as on the fly in-season.

Protection: With a plethora of transactions taking place due to the rise in shopping activity during the festive season, it is necessary to protect shoppers’ payment card data and ensure secure transactions across channels. You must take measures to make payment card transactions safe for your customers, no matter which channel they use for buying from your retail business, by employing a payment application that helps you do just that by protecting the heart of the festive shopping experience – the transaction.

ETP’s Omni-Channel Retail Solutions can help you put to rest all the above fear factors effectively and efficiently. The ETP Merchandise Planner helps you plan and manage cross-channel merchandise and inventory taking cues from previous seasons and industry data. It also enables you to manage pricing for all your products across each channel. The ETP Accelerator equips you to define, plan and roll-out retail promotions based on your business rules, and start, stop or modify them on the fly. The ETP V5.5 Omni-Channel POS solution is certified as PA-DSS v3.1 compliant by the Payment Card Industry Security Standards Council (PCI SSC). It means that retailers can now feel more secure with the ETP V5.5 POS solutions to provide a secure payment card-related transaction process for their end users.

Infographic – How Well Do You Know Your Omni-Channel Customer?

Online, offline, mobile. e-commerce, m-commerce, brick and mortar; these things are beginning to blur more and more, because, really, only one thing matters: Your customers – and your customers are digital! It doesn’t matter if they’re in your store with phone in hand or browsing on a tablet from their couch. They want one seamless experience. So do you know your omni-channel customers well to provide them with that experience?

How Well Do You Know Your ETP Blog - Omni-Channel Customer

Payment Card Data Security At The Point-Of-Sale (POS)

As retail businesses adopt more omni-channel retailing methods such as e-commerce, m-commerce, social selling, and mobile payments, standard online and mobile payment frauds also pose a problem, exposing confidential information and credit card data of the customers. Hence, businesses and governments are under increased pressure to prioritize data security. To address such issues related to financial data theft and hacking, the Payment Card Industry Security Standards Council (PCI SSC) was formed on December 15, 2004, that released version 1.0 of the Payment Card Industry Data Security Standard (PCI DSS), a proprietary information security standard for organizations to increase controls around cardholder data.

PCI DSS represents a minimum set of control objectives which may be enhanced by local, regional and sector laws and regulations. Additionally, legislation or regulatory requirements may require specific protection of personally identifiable information or other data elements (for example, cardholder name), or define an entity’s disclosure practices related to consumer information. Examples include legislation related to consumer data protection, privacy, identity theft, or data security.

The Payment Application Data Security Standard (PA-DSS) is a subset of the PCI DSS.  The PA-DSS applies to software vendors and others who develop payment applications that store, process, or transmit cardholder data as part of authorization or settlement, where these payment applications are sold, distributed, or licensed to third parties. In order to ensure that all sensitive cardholder authentication data is secure, PCI requires merchants, banks, and all other parties that use a third-party application for processing payments to select one that meets the PA-DSS standard.

The following chart details what is required to be PCI DSS compliant (and therefore what a payment application must support to facilitate a customer’s PCI DSS compliance).

ETP Blog-credit-card-data-security-at-the-point-of-sale

The ETP V5.5 Omni-Channel POS solution is certified as PA-DSS v3.1 compliant by the PCI SSC. It means that retailers can now feel more secure with the ETP V5.5 POS solutions to provide a secure payment card-related transaction process for their end users.

Being PCI DSS compliant means that, ETP V5 software does not retain, block or store and securely delete any sensitive payment card validation data, provides secure authentication features and facilitates secure remote access to the payment application while maintaining a log of all payment application activity. The PA-DSS certification for ETP V5 Suite is especially significant for customers of ETP Store (POS) and ETP MobileStore (Mobile POS) solution, as ETP V5 is one of very few retail software solutions to be PA-DSS compliant on the market.

“Keeping our customers secure and successful is the number one priority for ETP. We continually push beyond the ordinary and develop omni-channel retail software solutions with secure payment applications that protect wireless transmissions, facilitate secure network implementation and remote software updates and encrypt sensitive cardholder data over public networks,” said Naresh Ahuja, Chairman & CEO, ETP Group. “PA-DSS accreditation is by no means a simple task. However, by accomplishing it, we make it easier for our customers around the world to apply for PCI PA-DSS certification, where the use of compliant software solutions is a key element of demonstrating their ability to protect sensitive card data.”

For more information on ETP V5.5 Omni-Channel POS solutions, click here.

Pop-Up Retail: Understanding The Value Of Opportunities

ETP blog popup-stores-retail

The impressive growth of pop-up retail can be seen in the fact that it was a zero dollar industry in 2003 but flourished into an 8 billion dollar industry in 2013. Pop-up continues to drive innovation and offer several strategic opportunities thus adding a new dimension to retail.

Some of the strategic opportunities presented by pop-up retail:
1. Retailers can target a niche audience.
2. Chance to experiment with an economic alternative to full-scale retail set-up.
3. Allow retailers to test new products, concepts, and markets.
4. Derive valuable consumer insights economically and with minimum inventory.
5. Retailers can create buzz and imprint their products on the customers’ minds.
6. Tap into “massclusivity” and stimulate consumer curiosity with elements of surprise and urgency.
7. Clear old inventory and stock.
8. Aggressively promote merchandise around a finite duration of time such as season, festival or holiday.
9. Create a learning center for customer

Retailers have been quick to explore the popup retailing concept:
– In 2003, Target pioneered the pop-up model with a 1,500 sq.ft. store in New York City that for showcasing designer Isaac Mizrahi’s women’s clothing over five weeks.
– Nike created a Runner’s Lounge in Vancouver with free massages, snacks, drinks, and the opportunity to test their new line of shoes designed exclusively for running.
– Collaborating with global brands – Adidas, Levi’s and Sony Ericsson, MTV promoted limited edition apparel and high-tech electronics by setting up pop-up stores in German cities for a week at a time.
– Exploring the idea of a traveling pop-up store, Gap fashioned a school bus with 60’s themed apparel and accessories.
– E-commerce retailer, Bluefly.com opened a brick-and-mortar store in New York to unload slow-moving stock in a temporary boutique.

To set-up a successfully running pop-up store or site, retailers need to employ the right pop-up technology. Web-based point-of-sale (POS) and mobile point-of-sale (mPOS) integrated with customer data and inventory management tools using the right retail software will enable the pop-up store staff or self-serve kiosks to answer customer queries and access real-time information about product availability and provide superior customer experience. Retailers must ensure strong security measures at the pop-up locations for protecting transaction data going across the network while providing connectivity.

Retail Insights (Infographic)

The retailers that will move ahead of the pack in the coming year are those that can deliver a consistent, clear, clean, simplified, and seamless message across all channels.

ETP blog retail-insights-infographic

Retailers looking into the future can be sure that no matter what trends and technologies are coming, an omni-channel strategy that is propelled by data and streamlined by automation will lead the way. Keep an open mind about innovations in omni-channel technologies in the future.

Team ETP Shares Its Domain Expertise And Builds Valuable Partnerships

ETP has, over the years, participated extensively at industry events and trade shows focused on retail technology solutions. At these events, ETP has been constantly building long-term partnerships with market leaders, customers and prospects in the retail space. Through its various engagements at retail and technology events, ETP has been sharing its invaluable domain expertise acquired over more than 25 years of being associated with the retail industry across the Asia-Pacific, India and the Middle East.

With the fourth largest population in the world and a booming economy that is spurred by a growing number of millennial smartphone users (i.e., in the age group of 18 to 30 years) connected to the Internet, Indonesia is fast approaching a “big bang” for ecommerce in terms of scale and profitability. ETP was the Main Sponsor at the recently concluded Customer 360 – From Offline To Online – How To Get Your Company Ready  event held in Jakarta, Indonesia on 27th October 2015. At the event, the ETP team interacted with leading Indonesian retailers from different verticals such as PT. Mitra Adiperkasa (MAP), Everbest, Lee Cooper Indonesia, Depo Bangunan, Pasaraya, Kawan Lama, Electrolux, CODE inc., Trikomsel and many more, to share and understand perspectives on how to navigate the dynamic demographics where online and offline merge in retail and how retailers can gain from the benefits that e-commerce offers in the ‘brick-and-mortal’ retail world.

Naresh Ahuja, Chairman & CEO, ETP Group, presented his views on the emerging retail technology for retailers to activate seamless operations that control all the customer touch-points and enhance the omni-channel brand experience.

ETP booth at Customer 360 event
Naresh Ahuja (centre), Chariman & CEO ETP Group with Arun Samak, CIO, PT. Mitra
Adiperkasa (MAP) and David Irawan, CIO, B&B Incorporated

ETP participated at the 17th Asia Pacific Retailers Convention & Exhibition held from 28th-30th October 2015 at the impressive Mall of Asia Complex, Pasay City in the Philippines. The team successfully networked with several leading retailers from Indonesia, Malaysia and the Philippines such as APRINDO, Primer Group, Rustan’s Group, PowerMAC, BLIMS Fine Furniture, Watch Republic and many more, to exchange their thoughts and learnings on how omni-channel retailing is disrupting the world of retail and on the new business models, strategies and technologies necessary for expanding retail business in Asia and in the global market.

ETP at the 17th Asia Pacific Retailers Convention & Exhibition, The Philippines

ETP also attended the Middle East Retail Forum and the InRetail Summit events held in Dubai, U.A.E. from 27th-28th October and from 14th-15th September 2015, respectively. Both these events brought together the who’s who of retail in the Middle East. Discussions and networking sessions at the events showcased the trends and opportunities that are making the Middle East an attractive marketplace for leading retailers across the globe, the retail dynamics in the GCC, customer centricity and omni-channel retail. The ETP team wrested optimum leverage of the opportunities that the events provided to strengthen its existing relationships with leading retailers from the region and build new ones.

At the India Retail Forum held in Mumbai, India on 15th-16th September 2015 that witnessed a gathering of more than 700 of the region’s sharpest minds in retail and retail realty businesses, ETP’s team of domain experts connected, collaborated and created outstanding concepts for harnessing the future of retail in the omni-channel era and building the roadmap for customer centric retail organizations through technological innovations that enable the modern retailers to delve deep into the consumers’ minds and offer them a hassle free, grand, unified shopping experience across the ‘phygital’ retail landscape.

ETP was the Technology Insights Partner at the South East Asian Retail Innovation & Technology Summit  held in Jakarta, Indonesia on 16th-17th October 2015. At the event, esteemed speakers and delegates from retail, realty, technology and finance businesses shared their experiences and knowledge on investment opportunities, channel strategies, product marketing, supply chain and technology innovations for the mobile-first generation.

Varun Suri, Program Manager, ETP Group speaking at the event

Varun Suri, Program Manager, ETP Group, presented his views on Business and IT Innovations Asian Leadership – Focusing on Demand Chain Management. He emphasized on the importance of customer-driven operations rather than supplier-driven operations. Consumers do not wish to spend precious time in deciphering complex promotions or applications, they would rather pay more and be instantly gratified. Ease and simplicity needs to be permeated in every retail process to deliver on customer expectations.

Are Pop-Up Stores Adding A New Dimension To Retail?

According to Pop Up Republic, a marketing support company that caters exclusively to pop-up shops, “a pop-up store, also referred to as ‘flash retail’, is a shop, a restaurant, a collection of shops, or an event that opens quickly in a temporary location, often occupying abandoned storefronts and vacant mall spaces and is intended to operate for a short period of time.”

The beginning of the 21st century saw the first pop-up stores emerge across the U.S. and in Europe. The last few years have witnessed a rash of pop-up stores as they are perceived to be inexpensive alternatives than year-round rentals that can generate a lot of retail buzz for brands when required. For example, they are often strategically placed during the holiday season for shoppers or put up just in time for the launch of a major product.

The latest versions of pop-up stores are accompanied with more elaborate displays, high-end signage, sophisticated POS systems, latest mobile commerce functionalities, and more interactive and engaging experiences that nurture useful customer-retailer conversations. Retailers who understand that consumers rush to and embrace the various kinds of pop-up spaces, have come to view pop-ups as a strategically innovative and legitimate channel of connecting with their customers.

Today, retail in-store customers can browse through comparative pricing data right from their mobile devices. Whether the consumers are walking into a retail store to buy a product after carefully researching about it online, also known as “webrooming”, or whether they are looking at products in the store with the intention of buying it online, also known as “showrooming”, shopping is evolving at a rapid pace.

Pop-ups are the perfect avenue for online stores to make flash appearances and provide a look and feel of their products to shoppers and if done properly, have them become intrigued enough to buy them online.  A brick-and-mortar retailer can set up a pop-up for showcasing or launching a new product with minimum inventory.

The line between the online and offline world is blurring at a swift pace and the retail industry needs to keep up with the evolving shopping habits of the consumers. Pop-up retail will prove to be a catalyst in this direction.

The impressive growth of pop-up retail can be seen in the fact that it was a zero dollar industry in 2003 but flourished into an 8 billion dollar industry in 2013. Pop-up continues to drive innovation and offer several key opportunities thus adding a new dimension to retail.

Why Retailers Need To Leverage The Power Of Social Media

The online world is nothing but a humungous super-complex web of connections that has made the communication process quick, easy and omni-dimensional. Social media has taken the process of communication through connection to the next level which is popularly referred to as engagement.

Social media is an integral part of people’s daily lives today. More and more people are getting onto various social media platforms each day to connect with their friends, peers and colleagues. In the last few years, people are also connecting with the brands they like and businesses that offer these brands through social media. Further, the usage is not just limited to connecting and communicating. Most people are also using it as a means to opine and review products or services and to express their thoughts, beliefs and experiences. In a way, these tools have given people a power to speak and be heard. As such, social media engagement has become a necessity in most customer facing businesses such as retail.

Retail today is more of a customer driven business. Most of the retailers and retail brands are aligning their business models and strategies to become more customer-centric by tailoring their products and services to suit the needs and demands of their customers. Those who haven’t done so, need to move in this direction swiftly or they will not be able to sustain and compete. However, this can only happen if the retailers know and understand their customers better. To gain these insights, retailers need to rely on appropriate technology. This is where social media can be leveraged to their benefit.

Retailers can use social media platforms to solicit feedback – both positive and negative, from customers. This provides valuable insights into the customers’ desires, enabling the retailers to better understand their customers’ expectations and try to exceed them through better customer experience and relationship management.

Retailers can not only listen to and monitor what their customers – both current and prospective, are talking about, but also they can engage directly using social media as a channel for establishing relationships with the customers. Furthermore, shoppers are increasingly using social media platforms to seek advice and recommendations about products to help them make better shopping decisions.

Retail brands and businesses can also make use of these platforms to pitch their products highlighting the features and benefits, to create awareness and provide essential information either through regular updates or advertisements on social media. Retailers can also plan customer-centric marketing campaigns and promote them on social media platforms to reach vast audiences in no time.

Nowadays, social media applications can also be used for shopping directly. With omni-channel retailing coming into play, social media becomes an essential channel for retailers to service customers. Yet, this is not all. Due to innovations in mobile technology, the rate at which people are getting onto social platforms like Facebook, Twitter, LinkedIn, Google+ and many others using handheld mobile devices is rising exponentially, making social media an extremely powerful medium.