Mono-channel retail and the digital shopper are yesteryear. Today’s consumer is a 360° omni-shopper who researches for and makes her purchases from all angles, as she considers an quickening set of content, payment methods and offers.
Retailers and manufacturers alike must cease to focus on an exclusive channel. In fact, their target must not be the channel, but the master of multiple channels: the omni-shopper. The retailer who does so intelligently will know where to place the next bait. Because the consumer is already looking around and in all probability, is already a step ahead.
Six Emerging Trends Shaping Modern Grocery Retailing in Southeast Asia
From past to present to future, retail is going to be about ‘location’
Omni-channel Success: Engaging with customers in a consistent, personalized way across all channels
Omni-channel Success: Bridging gap between customer expectations and omni-channel retail execution