The Philippines Retailers Association (PRA) hosted its flagship event – the 30th National Retail Conference and Expo (NRCE) 2024 – the largest gathering of retail leaders, shopping centre developers, and retail service providers on 29th and 30th August 2024. The event brought top industry professionals, experts, and service providers in the Philippines together to discuss the latest trends and technological innovations needed to empower & equip today’s retail businesses readying them for the future.
On the second day of the event, Mr. Veer Ahuja, Director of Solution Architecture, ETP Group, presented about the importance of ‘Driving Retail Performance Using Unified Commerce’. Veer shared his insights about how Unified Commerce, as a strategy, helps retailers meet modern customer expectations by providing seamless, personalised experiences across all channels. He elaborated about how integrating retail and e-commerce operations into a single system enhances the customer journey and builds brand loyalty. He also shed light upon how operational efficiency achieved by consolidating information from various touchpoints, allows businesses to analyse customer behaviour and preferences for better service and tailored recommendations.
Team ETP welcomed several retailers at its booth and engaged the audience in a fun ETP Retail Rush game that allowed them to win some fantastic goodies. The team also presented live demos of ETP’s Unified Commerce Solutions and brainstormed with the retailers how these can help them elevate their business efficiency to the next level.
