Category: Blog

Unified Commerce in a Divided World: Bridging the Gap with ETP Unify

Posted on by Omprasad Devadiga

In today’s fast-paced, ever-evolving world, the concept of unified commerce is gaining significant traction. But what exactly is unified commerce, and why is it so crucial in a world that often feels more divided than ever? Let’s dive into this topic in simple, conversational language to unravel its importance and implications, and see how ETP Unify is leading the charge.

Understanding Unified Commerce

Unified commerce goes beyond the traditional retail model. It’s not just about selling products in a store or online; it’s about creating a seamless, integrated experience for the customer across all channels. Imagine walking into a store, finding an item you like, and then realising it’s not in your size. With unified commerce, you can easily check the online inventory, order the item, and have it delivered to your home without any hassle. It’s about breaking down the barriers between different shopping channels to ensure a smooth and consistent experience.

The Divided World

We live in a world that often feels fragmented. Different countries, cultures, and even communities can sometimes feel worlds apart. This division isn’t just social or political; it extends to how businesses operate and how consumers shop. There’s a growing gap between physical and digital retail experiences, and many businesses struggle to bridge this divide. Consumers demand convenience, speed, and a personalised touch, regardless of where or how they shop.

The Power of Integration with ETP Unify

Unified commerce aims to bridge this gap by integrating all points of interaction into one cohesive system. This means your in-store, online, and mobile shopping experiences are interconnected. ETP Unify, a leading unified commerce company, provides a unified commerce platform that delivers this seamless experience. For businesses, this integration provides a single view of the customer, inventory, and sales, which translates to better decision-making and improved customer satisfaction.

Consider this: A customer who browses your online store, adds items to their cart, but decides to visit the physical store to see the products in person. ETP Unify – unified retail commerce ensures that the items in their online cart are readily accessible in-store, providing a seamless transition from digital to physical. This not only enhances the shopping experience but also increases the likelihood of a sale.

Benefits of Adopting a Unified Commerce Strategy

For businesses, the advantages of adopting a unified commerce strategy with ETP Unify are manifold. Here are a few key benefits:

  • Improved Customer Experience: By providing a consistent and personalised experience across all channels, businesses can meet customer expectations more effectively.
  • Enhanced Efficiency: ETP Unify’s systems streamline operations, reducing redundancies and improving overall efficiency.
  • Better Data Insights: Integrated systems provide a comprehensive view of customer behavior, allowing for more targeted marketing and inventory management.
  • Increased Sales: A seamless shopping experience often translates to higher conversion rates and customer loyalty.

Overcoming Challenges

While the benefits are clear, implementing a unified commerce system isn’t without its challenges. Businesses must navigate issues such as legacy systems, data integration, and ensure that their technology infrastructure can support such an integrated approach. ETP Unify specialises in addressing these challenges, providing tailored solutions that make the transition smooth and efficient.

The Future of Shopping – Unified Retail Commerce

As technology continues to evolve, the gap between physical and digital worlds will continue to close. Augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are just a few of the innovations driving this change. Imagine trying on clothes virtually or receiving AI-driven personal shopping assistants who know your preferences better than you do.

Unified retail isn’t just a trend; it’s the future of shopping. ETP, a unified commerce company is at the forefront of this transformation, providing the tools and expertise businesses need to thrive in this new landscape.

Conclusion

In a world that often feels divided, unified commerce offers a way to bring things together. By integrating all shopping channels into one seamless experience, businesses can meet the needs of their customers more effectively, improve efficiency, and drive sales.

ETP Unify is dedicated to helping businesses achieve this vision through its innovative unified commerce platform. It’s about creating a cohesive, personalised shopping journey that bridges the gap between the digital and physical worlds. So, whether you’re a retailer looking to stay ahead of the curve or a consumer craving a more streamlined shopping experience, ETP Unify is the way forward.

Bridge the commerce gap and unify your customer experience with ETP Unify. Book a free demo today!

Get Started with Unified Commerce Platform: A Beginner’s Guide

Posted on by Omprasad Devadiga

Are You Feeling Overwhelmed By Managing Separate Systems For Your Online Store And Physical Store?

We know it can be daunting. But imagine a world where everything works together seamlessly – that’s the power of a Unified Commerce Platform!

This blog will guide you to understand Unified Retail Commerce!, how they can revolutionise your retail business, and why the ETP Unify – Unified Commerce Retail Platform might be the perfect solution you’ve been searching for.

What is a Unified Commerce Platform?

A unified commerce strategy revolves around centralising customer and product data on a single platform. These platforms act as a central hub, connecting various systems like e-Commerce, mobile apps, CRM, order management, and analytics. This unified approach offers several advantages:

  • Improved Customer Experience: By eliminating data silos and ensuring consistent information across all sales channels, the platform creates a seamless shopping experience for customers. They can expect the same product details, promotions, and purchase options regardless of their chosen channel (online, mobile, or in-store).
  • Personalised Shopping: Unified data provides valuable insights into customer behavior and preferences. This allows retailers to tailor marketing messages, product recommendations, and loyalty programs for a more personalised shopping journey.
  • Streamlined Operations: Centralised data simplifies inventory management, order fulfillment, and overall business operations.

In essence, unified commerce fosters a data-driven approach that empowers retailers to cater to evolving customer expectations and create a more personalised and efficient shopping experience.

Why is Unified Commerce Platform Important for Retailers Today?

Running separate systems can be a headache. You might have different stock levels online versus in-store, or customer data scattered across platforms. This can lead to frustrated customers and missed sales.

A unified retail commerce solves this problem. Here’s how it benefits your business:

  • Happier Customers: They can see what’s in stock online and even buy online for in-store pickup (think “click and collect”). No more wondering if that perfect item is still on the shelf!
  • Boosted Sales: With accurate inventory and a smooth shopping experience, you can convert more website visitors into paying customers.
  • Smoother Operations: Manage everything from one place—inventory, orders, customer data – saving you time and effort.

Think of unified commerce as your secret weapon for a more efficient and customer-friendly business. It’s the future of retail, and ETP Unify can help you get there!

Understanding the Benefits of Unified Commerce Platform

Imagine managing your entire business from a single, central hub. That’s the magic of a Unified Commerce Platform. It breaks down the barriers between your online store, in-store systems, and customer data, creating a seamless, data-driven experience for both you and your customers.

Benefits that Boost Your Bottom Line:

  • Real-time Inventory Visibility: No more frustrating stock discrepancies! Unified retail commerce provides a unified view of your inventory across all channels. Say goodbye to overselling and frustrated customers; you can always offer accurate stock levels.
  • Enhanced Customer Experience: Speed and convenience are key in today’s retail climate. Unified commerce facilitates a quicker and easier shopping journey through features like faster checkouts with integrated payment systems. This translates to happier, more satisfied customers.
  • Streamlined Operations: Gone are the days of juggling multiple platforms and struggling with integrations. Unified retail simplifies and centralises your operations, freeing up valuable time and resources.
  • Data-Driven Decisions: A unified commerce strategy empowers you to analyse performance and key metrics (KPIs) with ease. By consolidating customer data across all touchpoints, you gain valuable insights into buyer behavior and preferences. This empowers you to make informed decisions for targeted marketing campaigns and improved customer engagement.

By embracing a Unified Commerce Platform, you unlock a world of possibilities – streamlined operations, a personalised customer experience, and valuable data for smarter decision-making. It’s the key to unlocking growth and staying ahead of the curve in the ever-evolving retail landscape.

Level Up Your Retail Game: A Step-by-Step Guide to Unified Commerce

Today’s shoppers expect a seamless experience, no matter how they interact with your brand. Unified Retail Commerce bridges the gap between your online and offline channels, creating a cohesive journey for your customers. But getting started can seem daunting. Here’s a roadmap to navigate the unified retail landscape:

Step 1: Evaluating Your Needs

Every business is unique. Before diving into a unified commerce platform, take a deep dive into your goals and challenges. Are you struggling with siloed data, inconsistent inventory management, or a clunky online store? Identifying your pain points will guide you in the selection process.

Step 2: Choosing the Right Platform

The unified commerce market is brimming with options. Consider factors like scalability—can the platform grow with your business? Feature sets – does it offer functionalities that address your specific needs (e.g., robust product information management, omnichannel marketing tools)? Integrations – can it connect seamlessly with your existing systems (CRM, ERP)? Don’t hesitate to research and compare different unified commerce platform providers to find the perfect fit.

Step 3: Implementation and Integration

Implementing a unified commerce strategy requires careful planning and collaboration. Work closely with your chosen provider to ensure a smooth transition. System integrations are crucial. Integrating your unified commerce platform with your existing inventory management, customer relationship management (CRM), and other vital systems will create a single source of truth, ensuring data consistency and a streamlined operation.

Presenting ETP Unify: Your Unified Commerce Retail Platform

ETP Unify is a powerful cloud-native Unified Commerce Retail Solution. Built using MACH Architecture, it brings the best of retail and e-Commerce functionality to the user in one easy-to-use, beautiful interface. With all information stored in one database, it empowers retail merchants and managers to have all the information and tools at their fingertips to serve customers across channels, helping create an amazing experience for consumers.

Key functionalities of ETP Unify that address retailer needs

  • AI-powered POS with one screen for Billing, Returns, Exchanges, and Orders
  • AI-powered OMS (Order Management System)
  • Unified Inventory across all channels, countries, and formats
  • Unified PIM (Product Information Management)
  • Unified Promotion Management for retail and e-commerce
  • GDPR compliant CRM
  • Marketplace & webstore integrations out-of-the-box
  • Logistics providers integrations out-of-the-box
  • API Management and control built-in
  • Reporting and BI Solution
  • One Database for all Retail and e-commerce Applications
  • MACH Architecture (Microservices, API-First, Cloud-Native, and Headless)

Benefits of Choosing ETP Unify – Unified Commerce Retail Solution

Amazing Customer Experiences

ETP Unify – unified commerce platform breaks down the barriers between physical stores and online shopping. It’s a unified commerce platform designed to give your customers a smooth and consistent experience, no matter how they choose to interact with your brand. Imagine browsing products online and then easily completing your purchase in a store, or vice versa. ETP Unify makes this seamless by connecting all your channels, providing a unified commerce experience that keeps customers happy and coming back for more.

Real-time Visibility of Inventory

With ETP’s unified commerce strategy, retailers gain a real-time X-ray vision of their entire inventory, eliminating stockout headaches and missed sales. This translates to smoother in-store service, faster order fulfillment, and ultimately happier customers who experience a seamless shopping experience across all channels.

Improved Profitability

ETP Unify provides a unified commerce experience that goes beyond just unifying your channels, it uses AI to supercharge your sales. Its smart product recommendations guide customers toward what they might like, boosting cart value and overall sales. Plus, ETP Unify’s fraud detection AI keeps an eye out for suspicious orders, protecting your business and improving profitability.

Powerful Order Fulfilment

Streamlining your order fulfillment is a breeze with ETP Unify. This unified commerce platform acts like a central hub, giving you a unified view of your inventory and orders across all channels. This is a game-changer for retailers and e-Commerce. It also helps you optimise fulfillment by suggesting the most cost-effective shipping options based on real-time stock levels. Plus, with all the information readily available, order processing speeds up significantly. The result? Happy customers who consistently receive their orders quickly and accurately.

Centralised Information Management

Gone are the days of juggling separate systems for customer data, inventory, and sales. ETP Unify, their unified commerce platform, acts as a central hub for all your retail information. This means customer details, product information, sales data, orders, and even promotions are all stored in one place. The benefits are two-fold: streamlined operations and smarter decisions. With everything readily accessible, internal processes become smoother, allowing for faster action and fewer errors. Additionally, having a complete picture of your business empowers you to make data-driven decisions that drive growth.

Unprecedented Scalability

As your business grows, so should your retail platform. ETP’s unified commerce strategy is built with scalability in mind. This means you can easily adapt to new challenges, whether it’s expanding into new markets, adding more brands to your portfolio, or experiencing a surge in sales. ETP Unify also offers deployment and update flexibility. New features and updates are seamlessly integrated without disrupting your day-to-day operations, ensuring a smooth and efficient experience as your business thrives.

The Takeaway

Unified retail commerce is a strategic investment that empowers a customer-centric approach, boosting sales and brand loyalty. By following the above steps and carefully evaluating your needs, you’ll be well on your way to providing a unified commerce experience to your customers that elevates your retail and e-Commerce experiences to the next level.

If you want to know more about ETP Unify – Unified Commerce Retail Solution, visit: etpgroup.com

Customer Success Stories: A Look Into How ETP’s POS Software Transformed Retail Businesses in India and the Philippines

Posted on by Omprasad Devadiga

The retail industry is constantly evolving. Customer expectations are higher than ever, demanding a seamless and efficient shopping experience across all channels. For retailers, keeping pace requires powerful tools to streamline operations, improve inventory management, and boost customer satisfaction.

ETP’s POS software is designed to be a transformation engine. We empower businesses of all sizes with a robust and user-friendly platform that goes beyond just processing transactions. In this blog series, we’ll delve into the real-world success stories of our customers, showcasing how ETP’s POS solutions have transformed their retail operations and taken their business to the next level. Get ready to be inspired by how ETP is shaping the future of retail, one success story at a time.

Success Story 1: Indian Fashion & Lifestyle Retailer

Background:

Established in 2006, it’s a pioneering fashion and lifestyle retailer running a bouquet of brands in India. The company forayed into the retail sector in 2000. With several path-breaking landmarks for Indian retail, the retailer pioneered the retail revolution in India and brought about a paradigm shift by redefining the shopping, recreation, and leisure experience.

The company’s multi-faceted retail addresses comprise shopping centers, premium malls, and super luxury malls, which have been delighting visitors with versatility, variety, and premium quality.

Business Needs:

  • Simple and easy-to-use system interface
  • Retail POS software integrated with CRM across all stores
  • Optimise business performance with tight control of back-end processes
  • Stock visibility and control across the retail stores and warehouses
  • Common Loyalty and CRM programs

Implementation:

ETP V5 Omni-Channel Retail Solutions were implemented, including ETP Store, ETP Accelerator, ETP Enterprise Application Server (EAS) and ETP Integrator.

Transformation:

When the luxury & lifestyle retailer adopted ETP’s POS software, it enabled one integrated system across different store formats and ensured a superior customer experience and faster checkouts. Moreover, with scalable solutions, opening new stores became a breeze. Consistent sales data was readily available at the head office thanks to timely synchronisation schedules, while centralised control of schemes and promotions enhanced operational efficiency.

ETP’s POS solution also offered faster time to market and centralised customer loyalty programs spanning across brands, including Auto Tier Upgrade. It ensured centralised validation of gift vouchers, credit notes, and sales returns, seamlessly integrating Point of Sale with gift card services. Additionally, the retail POS software supported accurate cash management at the stores, further streamlining their retail operations.

Here’s what our customer have to say about their experience with us:

“We were founded on a vision that seeks to usher in a better tomorrow by providing people with improved quality of life and living standards. We have endeavored to commit ourselves to providing comprehensive solutions to all our valued customers—solutions that combine high-end technology, design, and aesthetics and meet customer aspirations and expectations through superior standards of performance and service.”

— Chairman, Luxury & Lifestyle Retailer in India

Success Story 2: American Upscale Clothing Brand & Retailer (Philippines)

Background:

The first store was opened in Beverly Hills in 1981. The company was one of the first to create designer jeans for women, while men’s jeans debuted in 1983. A French national and a Filipino-Chinese resident brought it to the Philippines.

Initial Challenges:

  • Data sync between stores and head office
  • Unavailability of real-time inventory/stock information
  • Manual Gift card tracking
  • Manual promotions tracking
  • MS Excel usage for planning

Implementation:

ETP V5 Omni-Channel Retail Solutions

Transformation:

ETP’s point of sale software ensured near real-time data synchronisation, maintaining accurate inventory tallies between the head office and stores. It featured automatic gift card tracking and provided visibility into stock levels at other stores. The retail POS software also included an automatic promotions engine with intuitive performance tracking, which made it easy to monitor and optimise promotions. Customer registration at the store, whether for regular or loyal customers, was seamless. Additionally, the system is fully integrated with ERP and retail solutions, creating a comprehensive and efficient retail management system.

Success Story 3: India’s leading producer & retailer of jewelry, watches, and eyewear

Background:

The company commenced its operations in 1987 and is known for changing the face of the industry. It is also the 5th largest integrated (own-brand) manufacturer in the world.

Initial Challenges:

  • Lack of enhanced POS solutions integrated with enterprise CRM data
  • Lack of complete inventory control and visibility with real-time information
  • No database integration and automation

Implementation:

ETP V5 Omni-Channel Retail Solutions, including ETP Store as POS solutions, ETP Replication Store, ETP Enterprise Application Server (EAS), ETP Accelerator, ETP Supply Chain, ETP Reporter and ETP Integrator.

Transformation:

ETP’s POS software enabled ad hoc reporting across different group levels, reducing dependency on IT support staff. It automated data flow between stores and the head office, minimising billing time and improving customer service. The integrated CRM within the POS system allowed for customer profiling, delivering shopping experiences tailored to individual customers’ product, payment, and promotion preferences.

The POS solutions also enhanced demand management through intuitive features that considered customer buying behavior. It improved inventory, sales, and loyalty program management with real-time enterprise data. Additionally, the system supported adding employee and product KPIs, enabling target-oriented performance monitoring.

ETP’s retail POS software facilitated invoicing, advance order booking, and invoicing for better service to institutional customers. It managed franchise businesses with a single solution synced to different retail formats and ensured seamless integration with backend ERP for supply chain and merchandise management. The simple touch-screen user interface guaranteed faster scanning and billing, enhancing overall operational efficiency.

Here’s what our customers have to say about their experience with us:

“We have about 1000+ stores right now running on ETP POS Solutions, and I like that they are willing to understand the customer recommendation in-depth and deliver the same to the customer, overcoming existing problems.”

— Retail IT Head, Leading producer & retailer of jewelry, watches & eyewear in India

The success stories of retailers leveraging ETP’s POS solutions highlight the transformative power of an integrated, intuitive, and customer-centric retail solution. From faster checkouts and real-time data synchronisation to delivering shopping experiences tailored to individual customers’ product, payment, and promotion preferences, ETP’s retail POS software has proven to be a game-changer for businesses of all sizes.

If you’re ready to elevate your retail operations and achieve similar success, explore what ETP’s POS software can do for you.

Contact us today at etpgroup.com and start your journey toward a more efficient and profitable retail future.

How Can You Implement Successful Omni Channel Retailing in 2024 and Why?

Posted on by Omprasad Devadiga

Remember the days when shopping meant picking through clothes on racks in a crowded store? Though brick-and-mortar stores still have their charm, in 2024, savvy shoppers like your customers will have a whole new world at their fingertips. Today’s shoppers are everywhere—browsing online, visiting stores, and engaging on social media. To win their loyalty, a scattered approach just won’t cut it. In 2024, retailers will need omnichannel retail solutions, including omnichannel retention, which is more important than ever.

An industry study shows that 73% of customers like to shop through multiple channels, like online and in stores. Omnichannel retail makes this easy by giving shoppers a smooth experience no matter how they shop. Moreover, companies that have a strong omnichannel retail strategy retain almost 89% of their customers, compared to only 33% of companies that don’t.

Studies also show that shoppers who prefer omnichannel shopping spend more money overall, with a greater transaction size and CLV (customer lifetime value). How can you achieve this for your brand? By creating a seamless experience across all channels, you’ll keep customers engaged, happy, and coming back for more. This translates to boosted sales, brand advocacy, and a thriving business. 

In this blog, we’ll dive into the world of omnichannel retailing. We will show you how you can implement omnichannel in retail and transform your customers shopping experience with ETP’s V5. We will further demonstrate how you can use this strategy to create a seamless, super-convenient shopping journey for your customers, no matter how they like to shop.

What exactly is Omnichannel Retail?

Omnichannel Retail is a concept where a customer can use more than one sales channel, such as brick & mortar stores, e-Commerce/Internet, mobile (m-Commerce), social commerce, and more, to research, buy, collect, and return or exchange products from a retailer. Irrespective of the purchase channel, the customer has a consistent and integrated experience.

Moreover, omnichannel retailing is a consumer-centric approach that is a logical evolution of multi-channel retailing. It refers to implementing strategies, a variety of engagement tools, and a seamless approach to the customer experience across all accessible shopping channels.

Benefits of implementing omnichannel retailing for retailers

Omnichannel retail solutions offer organisations a two-fold benefit. Firstly, they facilitate the centralisation of business operations and the implementation of infrastructure improvements. Secondly, they empower organisations to deliver a consistent customer experience, thereby acquiring customers, retaining them, and ultimately increasing sales.

  • Improvement in consumers’ perceptions and satisfaction
  • Single identity for the customer across channels
  • Single customer loyalty program across channels
  • Access to inventory visibility and ATP across channels
  • Transparent pricing and promotions across channels
  • Collecting customer information for a targeted marketing strategy
  • Enhanced productivity, greater sales, higher margins, and a wider presence through new income streams

How Can You Implement Successful Omni Channel Retailing in 2024?

Customers today expect a smooth shopping experience, no matter how they choose to interact with your business. This is where omnichannel retailing comes in. But with so much to consider, how can you make it work for you?

Think Customer Journey, Not Channels

Forget just being present online and offline. In 2024, it’s about creating an omnichannel retail experience across all channels. Imagine a customer browsing on their phone, finding an item, and then easily buying it online for in-store pickup. That’s seamless!

Here’s how to get started:

Unify Your Data:  Ensure all your channels (website, stores, social media) have the same product information, pricing, and promotions. One version of truth keeps things clear for you and your customers. This can be easily done with the ETP omnichannel retail solutions that perform the role of a central server at the head office. It holds the consolidated data of the retail stores: sales, payments, inventory, employees, prices, promotions, customers, etc. This facilitates the exchange of transactional information among different store servers. It also provides the function to centrally create and manage key master information.

Embrace Personalisation:  Use data to understand your customers’ preferences. Recommend products they’ll love, offer targeted promotions, and make them feel valued. With ETP omnichannel retail software, you can deliver personalised offers and recommendations to your individual customers. Personalisation enhances customer satisfaction and increases the likelihood of conversion.

Make Shopping Easy:  Provide options like “buy online, pick up in-store” (BOPIS) and easy returns across channels. Let customers choose how they interact with you.

Leverage Technology:  Use AI for features like product recommendations and streamlined checkout. Explore contactless payments for faster transactions.

Don’t Forget the Human Touch:  While technology is important, friendly and knowledgeable staff are irreplaceable. Train your staff to understand the omnichannel retail business and assist customers effectively.

By focusing on a cohesive customer journey, you’ll create a winning omnichannel retail strategy in 2024. Remember, it’s all about making it easy and enjoyable for customers to shop with you, however they choose.

ETP Group’s expertise in omnichannel retailing solutions

ETP V5, our enterprise-class omnichannel retail solutions, seamlessly integrates critical functions like Point of Sale (POS), Customer Relationship Management (CRM), inventory management, marketing, and business intelligence (BI)—all under one roof. This empowers retailers to bridge the gap between online and offline experiences, enabling a truly unified customer journey.

Endless Aisle

With ETP V5’s Endless Aisle, your physical store limitations vanish. Customers can browse a vast online catalogue, even for items you don’t carry in stock. Here’s how ETP’s omnichannel retail software benefits you:

  • Increased sales potential: Capture every sale by offering a wider product selection, even if it’s not physically on the shelf.
  • Reduced stock management burden: No need to stock every variant of a product, freeing up valuable store space.
  • Improved customer satisfaction: Happy customers who find what they’re looking for are more likely to return.

Click and Collect

Commonly these days, customers will go online to check in-store inventory before they even go into a physical retail store. These strategies allow such savvy customers to be able to go online and purchase or reserve an item that is already available in-store. ETP also offers this order fulfilment method of omnichannel retail, which is also, at times, referred to as ISPU (In-Store Pickup). How does this benefit retailers?

  • Increased foot traffic: Customers pick up online orders in-store, potentially leading to impulse purchases.
  • Improved order fulfillment efficiency: Pick and pack orders efficiently with real-time inventory visibility.
  • Reduced delivery costs: Eliminate the need for individual deliveries for click-and-collect orders.

ETP V5 omnichannel retail software ensures smooth order management, real-time inventory visibility, and efficient fulfillment, making clicking and collecting a breeze for both you and your customers.

Unified Inventory View 

With ETP V5 omnichannel retail solutions, retailers can eliminate inventory silos, giving you a single view of all your stock across online and physical stores. This translates to:

  • Reduced stockouts: Accurate real-time inventory prevents lost sales due to out-of-stock situations.
  • Improved order fulfillment accuracy: Fulfill orders efficiently without the risk of overselling or delays.
  • Smarter inventory management: Optimise stock levels based on combined online and in-store demand.

Easy Returns

ETP V5 simplifies the return process, keeping customers who prefer omnichannel shopping happy and reducing your burden:

  • Improved customer experience: Hassle-free returns encourage repeat business and positive word-of-mouth.
  • Reduced return processing costs: Streamlined return process minimises staff time and resources needed.
  • Potential for restocking and resale: Returned items can be restocked online or in-store for further sales.

Click and Deliver

ETP V5 facilitates Click and Deliver, allowing you to compete with other online omnichannel businesses:

  • Offer convenient home delivery: Cater to customers who prefer the ease of home delivery.
  • Expand your customer base: Reach a wider audience beyond your physical store location.
  • Increased sales potential: Tap into the growing market of online shoppers.

Single View of Customers

ETP V5 shatters data silos, providing a unified view of customer purchase history, preferences, and behavior across all channels (store, app, social media). This empowers omnichannel businesses like yours with:

  • Personalised marketing campaigns: Craft targeted promotions and recommendations based on individual customer data, leading to higher conversion rates and sales.
  • Cross-channel marketing opportunities: Identify customers who interact with your brand across various channels and tailor marketing efforts for maximum impact.
  • Improved customer segmentation: Segment your customer base based on detailed profiles, allowing for more effective marketing strategies.

Build Loyalty

Want to simplify the management of your single customer loyalty program across channels? ETP V5, an omnichannel retail software, helps manage your loyalty programs seamlessly across all channels—stores, mobile apps, and social media. This translates to:

  • Targeted rewards: Design personalised reward programs based on individual customer behavior and preferences, fostering stronger engagement.
  • Increased customer lifetime value: Loyal customers spend more, and ETP’s omnichannel retail software helps you cultivate that loyalty with personalised rewards.
  • Reduced churn rate: Understanding customer preferences allows you to offer incentives that keep them coming back for more.

Channel-based Promotions

ETP’s omnichannel retail software goes beyond just basic promotions; our promotional planning management empowers you to craft targeted promotions for each channel (online, mobile app, in-store). This allows for:

  • Data-driven promotions: Track performance and optimise campaigns in real-time, ensuring maximum return on investment (ROI).
  • Increased sales conversion: Deliver the right offer to the right customer at the right time, leading to higher sales and conversions.
  • Reduced marketing waste: Eliminate generic promotions and focus on targeted campaigns that resonate with specific customer segments.

Customer Feedback

Many retailers struggle with gathering cross-channel customer feedback. ETP’s omnichannel solutions bridge the gap by providing actionable insights to:

  • Identify areas for improvement: Analyse customer feedback to pinpoint operational inefficiencies and enhance the customer experience.
  • Optimise store productivity: Use data to streamline processes and improve in-store efficiency.
  • Data-driven decision making: Make informed business decisions based on real customer feedback, not just assumptions.

By leveraging ETP V5’s omnichannel customer data capabilities, you gain a deeper understanding of your customer base, allowing for targeted marketing, enhanced loyalty programs, optimised promotions, and data-driven operational improvements. This ultimately translates to increased sales, customer retention, and overall business growth.

Unlock the full potential of omnichannel retailing for your retail business with etpgroup.com. Book a free demo today!

The Art & Science to Create a Profitable Store: A Guide to Retail Success

Posted on by Omprasad Devadiga

The retail landscape is constantly evolving, with online shopping becoming increasingly popular. However, brick-and-mortar stores still hold immense value. They offer a tangible shopping experience, build brand loyalty, and provide a platform for human connection. But how do you ensure your store thrives in this competitive environment? The answer lies in mastering a delicate balance – the art and science of retail.

This article delves into five key pillars that contribute to creating a profitable store. Each requires a blend of creativity and data-driven strategies. By implementing these elements, you can transform your store into a destination that attracts customers, drives sales, and ensures long-term sustainability.

Managing Store Profitability: A Numbers Game with a Human Touch

Profitability is the cornerstone of any successful Retail business. In the context of retail, it boils down to maximizing revenue while keeping costs under control. Here are some key aspects to consider:

Understanding Key Metrics: Track essential metrics like sales by product category, gross margins, inventory turnover, conversion rates, and customer acquisition costs. Analyze these metrics regularly to identify areas for improvement.

Pricing Strategy: Develop a pricing strategy that balances profitability with customer value perception. Consider factors like competitor pricing, product cost, and market demand.

Cost Control: Implement strategies to minimize expenses. This includes negotiating with suppliers, optimizing staffing levels, and managing energy consumption.

Promoting High-Margin Products: Focus on promoting products with higher profit margins while ensuring a well-rounded product selection.

Pro Tip: Utilize technology to automate tasks like inventory management and sales reporting. This frees up time to focus on strategic initiatives and customer interactions.

Diagram Suggestion: A simple pie chart could be used to visually represent the breakdown of revenue and expenses, highlighting the profit margin.

In-Store Visual Merchandising: The Silent Salesperson

Visual merchandising is crucial in attracting customers, influencing purchasing decisions, and creating a memorable brand experience. It’s about showcasing your products in a way that is aesthetically pleasing, informative, and encourages engagement.

Store Layout and Design: Create a clear and intuitive store layout that guides customers through the shopping journey. Utilise fixtures and displays to curate product collections and promote specific items.

Signage and Product Labeling: Ensure clear, concise signage that provides product information and guides customers.

Lighting and Color Psychology: Utilize different lighting techniques to highlight products and create a desired atmosphere. Leverage colour psychology to evoke emotions and influence buying behaviour.

Seasonal and Event Displays: Create engaging displays that reflect seasonal trends and special occasions. This injects freshness and excitement into the store environment.

Pro Tip: Regularly update your visual merchandising to keep the store environment fresh and engaging for returning customers.

Local Store Marketing and Area Analysis: Understanding Your Community

Marketing your local store effectively requires a deep understanding of your target audience and the surrounding community. By tailoring your approach, you can build a strong local presence and cultivate loyal customers.

Conduct Market Research: Analyze your local demographics, including age groups, income levels, shopping habits, and competitor landscape. Identify your ideal customer profile to inform your marketing strategies.

Leverage Local Marketing Channels: Utilize local advertising platforms such as newspapers, radio stations, and community events. Develop partnerships with local businesses for cross-promotion opportunities.

Embrace Social Media: Build a strong presence on social media platforms like Facebook and Instagram. Share local store news, promotions, and customer testimonials. Engage with your local community through social media contests and interactive campaigns.

Pro Tip: Encourage customer reviews and testimonials online and in-store. Positive customer feedback builds trust and attracts new potential customers.

Intricacies of Buying, Merchandising, and Inventory Management: A Delicate Balancing Act

Effective buying, merchandising, and inventory management are essential for maintaining store profitability and customer satisfaction. Striking the right balance between having enough stock to meet demand and avoiding overstocking requires meticulous planning.

Buying Strategies: Develop strategies based on sales data, seasonality, and customer preferences. Negotiate competitive prices with suppliers and establish vendor relationships.

Merchandising Decisions: Decide on the quantity and variety of products to stock, considering factors like demand, profitability, and shelf space limitations.

Inventory Management Systems: Implement an inventory management system to track stock levels, prevent stockouts, and optimise reorder points.

Data Analytics: Leverage data analytics to analyse sales trends and identify slow-moving inventory. Implement strategies like promotions or discounts to move excess stock.

Pro Tip: Encourage collaboration between buyers, merchandisers, and sales staff to ensure informed buying decisions and effective product placement based on real-time customer demand.

The Journey to Creating Amazing Customer Experiences at the Store

In today’s competitive retail landscape, a simple transaction is no longer enough. Customers crave experiences that resonate with them emotionally and build lasting brand loyalty. This requires creating a seamless and personalised journey throughout the in-store experience.

Crafting a Memorable First Impression:

Warm and Welcoming Staff: Train your staff to be knowledgeable, friendly, and approachable. Empower them to go beyond basic sales interactions and genuinely connect with customers.

Personalised Service: Utilize technology solutions like cloud-native Unified Commerce Retail Platforms (https://www.etpgroup.com/solutions/understanding-unified-commerce/) to access customer purchase history and preferences. This allows staff to offer personalized product recommendations and cater to individual needs.

Streamlined Checkout Process: To avoid long lines and frustration, ensure a smooth and efficient checkout process. Consider implementing self-checkout options or mobile point-of-sale systems for faster transactions.

Engaging Customers Throughout Their Journey:

Interactive Product Displays: Integrate interactive elements into product displays, such as touchscreens or augmented reality experiences. This allows customers to explore products more engagingly and make informed purchasing decisions.

Omnichannel Integration: Create a seamless omnichannel experience by offering options like click-and-collect or in-store pickup for online purchases. Leverage unified commerce platforms to ensure consistent product information and pricing across all channels. (Consider a subtle mention of ETP Group’s solutions here: “ETP Group, a leading provider of cloud-native Unified Commerce platforms, empowers retailers to achieve seamless omnichannel integration, fostering a cohesive customer experience”).

Community Building: Host in-store events, workshops, or product demonstrations to create a sense of community and brand engagement. This will foster a positive association with your store and encourage repeat visits.

Transforming Transactions into Relationships:

Loyalty Programs: Implement a loyalty program that rewards customers for their purchases and encourages repeat business. Offer personalized rewards and exclusive promotions to incentivize engagement.

Post-Purchase Follow-Up: Send personalized follow-up emails after a purchase to thank customers for their business and offer them additional product recommendations or loyalty program updates.

Gather Customer Feedback: Encourage customer feedback through surveys or in-store feedback stations. Utilize this feedback to identify areas for improvement and enhance the overall customer experience.

Focusing on customer experience as a strategic priority can create a thriving retail environment that fosters customer loyalty and drives long-term success. By embracing the power of technology solutions like cloud-native Unified Commerce Retail Platforms, you can gain valuable customer insights, personalize the customer journey, and ultimately transform your store into a destination that customers love.

Remember:

Creating a profitable and thriving retail store requires a multifaceted approach. By mastering the art of visual merchandising, understanding your local community, and implementing strategic buying and inventory management practices, you can lay a strong foundation. However, in today’s experience-driven retail landscape, true success hinges on fostering remarkable customer experiences. By prioritizing personalized service, leveraging technology for omni-channel integration, and building a sense of community, you can transform your store from a mere transaction point into a cherished destination that cultivates customer loyalty and drives sustainable growth. Remember, the art and science of retail come together to create a winning formula, and with a commitment to these core principles, your store can become a beacon of success in the ever-evolving retail landscape.

How to Choose the Right Omnichannel CRM for Your Business

Posted on by Omprasad Devadiga

In today’s business world, keeping pace is brutal. Customers expect seamless experiences, and building strong relationships is critical to success. That’s where (Customer Relationship Management) Omni-channel CRM software comes in.

But with so many CRM options, how do you pick the right one? Enter omnichannel CRM, the superhero of customer experiences. It lets you connect with your audience across all their favourite channels, from email and phone calls to social media and live chat.

Understanding Omnichannel CRM: It’s All About Harmony

Imagine a CRM acting like a conductor, bringing all your communication channels—email, phone, social media, and live chat—together perfectly. That’s omnichannel CRM solutions in a nutshell. Unlike traditional CRMs that separate each channel, omnichannel CRM gives you a complete picture of customer interactions. This lets you deliver consistent, personalised experiences, no matter how your customers choose to connect.

Choosing the Right Omni-channel CRM: 7 Factors to Consider

With so many options, making the right choice can feel overwhelming. But fear not! Here’s our checklist to ensure you pick an omnichannel CRM software that empowers your business:

Integration is King: Your CRM needs to work well with the other tools you use daily, such as your website, email marketing platform, and helpdesk software. Seamless integration ensures smooth data flow and a unified view of customer interactions, saving you time and frustration.

Growing with your: Your business is on an upward trajectory, and you need a CRM to keep up. Scalability is crucial. You want an omnichannel CRM solution that grows with your business, letting you easily add new users, features, and communication channels as your business expands.

Customization Makes the Difference: A one-size-fits-all approach doesn’t work. You need an omnichannel CRM that can be tailored to your specific needs. Robust customisation options are a must-have. You are looking for features like customisable dashboards, workflows, fields, and reporting tools so you can configure the system to match your unique processes perfectly.

Speaking Your Customers’ Language: Not everyone communicates the same way. Some prefer email, while others are social media butterflies. That’s why you need an omnichannel CRM that supports all relevant communication channels to your audience. This ensures you can seamlessly manage interactions, no matter how your customers choose to connect.

Data Security is Paramount: Customer data is sacred. When choosing an omnichannel CRM software, you should prioritise data security and compliance, mainly if you handle sensitive information or operate in a regulated industry.

User-Friendly Interface: A complex, clunky CRM is a recipe for disaster. Your team needs a user-friendly interface that’s easy to navigate and understand. An intuitive interface boosts user adoption and productivity, freeing your team to focus on building meaningful customer relationships instead of wrestling with software.

Unlocking Customer Insights: You want an omni-channel CRM that goes beyond contact management. Powerful analytics and reporting are essential. These features provide actionable insights into customer behaviour, preferences, and engagement across all channels. With features like predictive analytics, customer segmentation, and performance metrics, you can make data-driven decisions to optimise your marketing, sales, and customer service strategies.

ETP: Your Trusted Partner in Omnichannel Success

Choosing the right omnichannel CRM is a game-changer. It empowers you to deliver exceptional customer experiences and drive business success. At ETP, we’re passionate about providing cutting-edge omnichannel CRM solutions tailored to your needs.

Imagine you own a store. ETP’s system connects everything, from your online store (website) to your physical store (inventory and cash register). This lets your customers easily browse, buy, and interact with your brand however they want – online, in-store, anytime.

ETP’s omni-channel CRM software makes marketing and selling easier. With our software, you can:

Create special offers for online shoppers, in-store customers, or both.

Track how well these offers are working and make changes if needed.

See what your customers are buying, and use that information to improve your inventory and promotions.

Offer customers different ways to pay and get their items (delivery, pick-up etc.), which makes them more likely to buy from you.

By doing all this, ETP’s omnichannel CRM helps you:

Sell more overall (increased sales frequency).

Keep customers coming back for more (sustained engagement).

Make your brand more recognisable (improved brand visibility).

Get more money from each customer (increased revenue per customer).

In short, ETP’s omnichannel software, which focuses on seamless integration, scalability, customization, and robust analytics, empowers businesses like yours to deliver exceptional customer experiences across all channels.

Want your retail business to soar? Partner with ETP and unlock the full potential of omni-channel CRM solutions. 

Contact us today at www.etpgroup.com and let’s create a winning customer experience strategy together!

5 Game-Changing Advantages of Unified Commerce for Retailers

Posted on by Omprasad Devadiga

Today’s shoppers are no longer confined to a single channel. They browse online, compare prices in-store, and expect a seamless experience no matter how they interact with your brand. This omnichannel reality demands a retail approach that transcends the limitations of separate online and offline systems. Enter unified commerce: a revolutionary strategy that centralises the data you’ve collected about customers and products on a single platform. These platforms can interconnect systems of e-commerce, mobile commerce, customer relationship management, order management systems, omnichannel order fulfilment, analytics, and more to help provide insights into how to improve the customer experience. 

Unified Commerce aims to promote personalised shopping experiences that meet consumer expectations. It is necessary to align all the sales channels to offer the same information that the customer expects, ensure there is a constant flow of information being shared, and reduce data silos on a given channel.

This blog delves into the five game-changing advantages unified commerce offers retailers. 

But first, let’s discuss:

How does a unified commerce strategy differ from an omni-channel strategy?

Imagine shopping for a new jacket. You browse styles online, check in-store sizes, and order them for home delivery. But what if the store says the coat is out of stock online, even though you saw it on the website? Frustrating, right?

This is where a unified commerce platform comes in. It’s like having one big system for everything instead of separate ones for online and in-store shopping. Here’s how it’s different from what most stores do now:

Regular stores:  Think of them as islands. They might have different systems for online shopping and what happens in the store, and these systems don’t always talk to each other. This can lead to mistakes, like showing an item as out of stock when it’s actually on the shelf.

Unified commerce: It’s like a bridge connecting all the islands. This system keeps everything in sync, so you get the same information and experience no matter how you shop. You can see what’s in stock online and in-store, buy online and pick up at the store, or even return an online purchase in-store. It’s all smooth and connected.

In short, unified commerce gives you a single, seamless shopping experience across all channels, online or offline.

5 Game-Changing Advantages of Unified Commerce for Retailers

1. Enhanced Customer Experience

Unified commerce enables retailers to offer a seamless and personalized shopping experience to their customers across multiple channels, including online, mobile, social media, and physical stores. 

By consolidating customer data from various touchpoints into a single, centralized platform, retailers gain a 360-degree view of their customer’s preferences, behaviours, and purchase histories. This allows retailers to deliver targeted promotions, recommendations, and personalized experiences that resonate with individual customers, driving greater satisfaction and loyalty.

2. Increased Operational Efficiency

By integrating disparate systems and processes into a unified commerce platform, retailers streamline their operations and eliminate the inefficiencies associated with managing multiple systems and databases. 

Its solutions enable retailers to automate key processes such as inventory management, order fulfilment, and customer service, reducing manual errors and improving overall efficiency. This not only frees up valuable time and resources but also allows retailers to focus on strategic initiatives that drive growth and innovation.

3. Seamless Omnichannel Selling

Omnichannel retailing has become the new norm, with consumers expecting a consistent shopping experience across all channels. It enables retailers to seamlessly integrate their online and offline channels, allowing customers to browse, shop, and transact across multiple touchpoints with ease. 

Whether customers buy online and pick up in-store, browse products on a mobile app, or engage with a brand on social media, this ensures a frictionless experience regardless of their preferred channel.

4. Real-time Inventory Visibility

Inventory management is a critical aspect of retail operations, and a lack of visibility into inventory levels leads to stockouts, overstocking, and lost sales opportunities. Its solutions provide retailers with real-time visibility into their inventory across all channels and locations.

Enabling them to optimize inventory levels, minimize stockouts, and fulfil orders more efficiently. This not only improves customer satisfaction by ensuring product availability but also helps retailers reduce carrying costs and improve inventory turnover rates.

ETP’s Unified Commerce Platform gives you a single, clear view of everything you have in stock across all your sales channels. No more scrambling to find the right product. The Unified Inventory Management System keeps everything organized to ensure you have the right items available at the right place and time every time.

5. Data-Driven Insights and Decision-making

Its platforms generate a wealth of data from various customer interactions, transactions, and touchpoints, providing retailers with valuable insights into consumer behaviour, market trends, and business performance. By leveraging advanced analytics and reporting capabilities, retailers gain actionable insights that drive informed decision-making and strategic planning. 

Whether it’s identifying emerging trends, forecasting demand, or segmenting customers for targeted marketing campaigns, it empowers retailers to harness the power of data to drive growth and profitability.

Conclusion

In conclusion, it represents a paradigm shift in retailing, offering retailers a powerful and flexible platform. ETP offers an advanced Unified Commerce Strategy that empowers retailers to deliver seamless omnichannel experiences, streamline operations, and drive business growth. 

With a focus on enhancing the customer experience, increasing operational efficiency, and leveraging data-driven insights, ETP helps retailers stay ahead of the curve in today’s rapidly evolving retail landscape. By partnering with ETP, retailers unlock the full potential of unified commerce and achieve sustained success in an increasingly competitive marketplace.

The Future of Retail is Here: Why Retailers Should Switch to ETP’s Unified Commerce Platform

Posted on by Omprasad Devadiga

Imagine this: a customer meticulously curates a cart full of clothes online, only to vanish before checkout. You’ve seen it a hundred times—the dreaded abandoned cart.

A recent study by the Baymard Institute found that a whopping 70.19% of online shopping carts are abandoned before purchase. This is just one symptom of the challenges plaguing modern retail. Fierce competition, ever-evolving customer expectations, and the ever-present threat of online giants all contribute to a retail landscape that can feel like a rollercoaster ride. But all is not lost, fellow retailers!

Here’s where the ETP’s Unified Commerce comes to your rescue.

In this blog series, we’ll explore how ETP’s powerful cloud-native platform, the Unified Commerce Platform, brings the best of retail and e-commerce functionality to the user in one easy-to-use and beautiful interface, helping create a fantastic consumer experience. We’ll also discuss why retailers should switch to ETP’s Unified Commerce.

But first, let’s dive briefly into whether ETP’s unified commerce platform has the potential to revolutionize retail.

ETP’s Unified Commerce Platform: A Retail Game Changer

ETP Unified Commerce Retail Software is an enterprise-class, scalable, and secure cloud-native, AI-powered SAAS platform built using MACH architecture. It’s easy to use and has a beautiful interface that stores all information in one database, enabling retail merchants and managers to have all the information and tools at their fingertips to serve customers across channels.

One key difference between unified commerce solutions and omnichannel retail solutions is that unified commerce unifies, orchestrates, and provides seamless experiences across channels. In contrast, the main goal of omnichannel retail is to give customers an overall experience that gives them an accurate view of all products across all platforms.

In other words, unified commerce is a strategy that centralizes the data you’ve collected about customers and products on a single platform. These platforms can interconnect systems of e-commerce, mobile commerce, customer relationship management, order management systems, omnichannel order fulfilment, analytics, and more to help provide insights into how to improve the customer experience.

What is the goal, you ask? Unified Commerce aims to promote personalised shopping experiences that meet consumer expectations. It is necessary to align all the sales channels to offer the same information that the customer expects, ensure there is a constant flow of information being shared, and reduce data silos on a given channel.

How would retailers benefit from the Unified Commerce Retail Platform?

Real-time inventory visibility: Always know what’s in stock, online and in-store, for a smooth shopping experience.

Enhanced point-of-sale systems: Offer faster checkouts, more accessible delivery options, and gather valuable customer data – all at once.

Automatic payments and reduced integration hassles: Simplify the checkout process with effortless integrations and automatic payments.

This unified approach saves time, improves customer satisfaction, and gives you a clearer view of your retail business.

Why should retailers switch to ETP’s newly launched Unified Commerce Retail Platform?

Enhances Customer Experience:

ETP Unify makes shopping easy, no matter how your customers shop.

They can browse online, pick up their finds in-store, or find something they like in-store and complete their purchase seamlessly online. This frictionless shopping experience will make your customers happy and return to you, increasing brand loyalty.

Get Real-time Visibility of Your Inventory:

The ETP Unified Commerce Retail Platform enables you to track your inventory in real time. You can ditch your outdated stock levels and gain complete transparency into what’s available online and in-store. Eliminates the risk of overselling and ensures you can always fulfill customer orders promptly. The benefits go beyond just inventory control. Real-time data translates to faster in-store service, reduced backorders, and ultimately, happier customers.

Increase Profitability with Artificial Intelligence:

Here, the ETP Unified Commerce Retail Platform steps in with its intelligent AI engine. This real-time system curates personalised product recommendations for your customers across all channels, seamlessly suggesting complementary items and boosting cart value. But that’s not all! The built-in AI also acts as a vigilant fraud watchguard, detecting suspicious orders in real time to prevent financial losses. This powerful one-two punch of sales acceleration and fraud prevention empowers retailers to maximize revenue and minimize risk, significantly boosting profitability.

Powerful Order Fulfilment:

Imagine fulfilling orders across your online store, physical locations, and marketplaces with the ease of managing just one channel! The ETP Unified Commerce Retail Platform unifies your inventory and order data, streamlining the entire process from purchase to delivery. This translates to significant benefits for both you and your customers:

Centralized Information Management:

Want every piece of information stored in one centralized location? Say no more! The ETP Unified Commerce Retail Platform stores everything in one place, accessible to everyone in your organization. From customer details, product data, and sales orders to promotions, you can access it whenever you want. What does that mean? It means smoother operations, accurate decisions every time, faster action in spotting trends, etc.

Unprecedented Scalability:

The ETP Unified Commerce Platform is a cloud-based system built to scale seamlessly alongside your goals. Whether you’re expanding into new markets, adding brands, or experiencing explosive sales growth, ETP Unify adapts effortlessly. Automatic updates and new features ensure you’re always equipped with the latest tools, allowing you to focus on what matters most: running your thriving business.

A high-quality shopping experience is no longer enough—consumers want an engaging shopping experience that offers them value in terms of pricing and functionality. They expect them from you once they’ve gotten used to those benefits from other companies. So, your first step towards switching to an ETP’s Unified Commerce would be to book a free demo with us right now!

Are you looking for a technology partner who can accommodate all of your unique needs and demands? Click here for a free ETP Unified Commerce Retail Platform demo!

Beyond Checkouts: How Do ETP Mobile POS Solutions Improve Your Store Productivity?

Posted on by Omprasad Devadiga

Eliminate queues with user-friendly mPOS technology

Imagine a world where customer journeys extend far beyond the traditional checkout line. A world where retail businesses like yours can foster deeper brand loyalty and unlock new revenue streams by providing unique post-purchase experiences. This is the exciting potential of ETP Mobile POS Solutions.

In this blog, we’ll delve into the transformative power of the ETP Mobile Store and how it helps improve the productivity of your store.

Beyond Checkouts: A Complete Billing & Retail MPOS Solution

Gone are the days of customers waiting in long checkout lines!

Presenting ETP Mobile Store, a complete billing, retail mobile POS software on Android-based smartphone devices that can also be used as a queue-busting solution. It is designed keeping in mind the physical store floor space availability.

Here’s how ETP MPOS empowers your business:

  • Boost Efficiency and Reduce Wait Times: Assist customers anywhere on the shop floor—no need to wait for a traditional register. This lets you ring up sales, answer questions, and check out customers quickly, keeping lines short and staff productive.
  • Enhanced Customer Engagement: The ETP Mobile POS Solution app allows you to register customers for your loyalty program, provide information on loyalty points, and even look up product stock levels—all on the spot. This personal touch fosters stronger customer relationships and encourages repeat business.
  • Seamless Hold Billing: Put an end to abandoned purchases! With ETP mobile POS software, you can create hold bills for customers, allowing them to save items and complete the purchase later. This improves customer satisfaction and reduces lost sales opportunities.
  • Unified Customer Experience: The app integrates seamlessly with other ETP omnichannel retail solutions. This ensures all customer data, including loyalty points and purchase history, is consistent across your sales channels, online and offline.

The result? A smoother, more efficient in-store experience that keeps your customers happy and coming back for more.

Effortless Mobility: Available on Any Device, Anywhere

ETP Retail Mobile POS goes the extra mile for your business by offering ultimate flexibility. 

Here’s how:

Platform Agnostic: The app is available for download on iOS and Android-based smartphones and tablets, allowing you to equip your staff with the most comfortable devices.

Flexible Connectivity: Print receipts conveniently using Bluetooth or Wi-Fi within your store. For pop-up shops or kiosks, the app seamlessly connects to the ETP Central Server EAS through cloud computing, ensuring a smooth and uninterrupted workflow.

Seamless Integration: Mobile POS solution (mPOS) integrates perfectly with your existing ETP Store Operations system, guaranteeing all customer information and sales data stay consistent across channels.

The bottom line: ETP Mobile Store empowers you to deliver a superlative brand experience, no matter the device, location, or customer interaction.

How ETP Mobile POS Software Reduces Wait Times

Makes your store staff more efficient: 

With mobile POS equipped tablets or smartphones, store and sales associates can transform into sales experts, assisting customers anywhere in the store. This means closing sales at the perfect moment, not waiting for a traditional checkout line. Equipped with instant product information, they can provide personalized guidance on availability and features. Plus, this retail mPOS streamlines the process by accepting various payment methods right there. 

A single view of customers:

But it’s not just about transactions. ETP mPOS creates a unified customer experience by offering a single view of your shoppers. They can be instantly enrolled in your CRM program, and they can even earn and redeem loyalty points on the spot. This translates to a happier workforce, faster service, and a more personalized shopping journey for your customers—a win-win for everyone!

No more inventory guessing games:

Cloud-based mobile POS solutions provide real-time visibility into your entire stock across all channels. This empowers your sales associates to answer customer questions about product availability instantly, right on the shop floor. With accurate information at their fingertips, they can not only provide faster service but also close more sales and boost your overall revenue.

Say goodbye to checkout headaches:

Mobile POS software empowers your customers to pay how they want, accepting cash, debit, credit, loyalty cards, and even emerging payment methods. This flexibility creates a smooth and convenient checkout experience, keeping your customers happy and coming back for more.

Keep sales ringing with mPOS:

Long lines are a major turn-off for shoppers. With mobile POS, you can quickly set up additional checkout points during peak hours, keeping lines short and customers satisfied. This translates to fewer abandoned carts and a boost in your overall sales.

The volume of digital transactions:

Traditional point-of-sale (POS) systems handle online transactions efficiently, but security becomes a bigger concern when dealing with high sales volumes. Cash-based businesses might not necessarily require a dedicated POS device. However, for businesses experiencing a surge in online or cashless transactions, investing in secure mobile POS technology offers significant advantages. MPOS is a powerful tool designed to empower businesses that thrive on online and cashless transactions.

Slash costs and boost efficiency with mobile POS:

Unlike traditional POS systems, mobile POS is a budget-friendly solution. You can leverage existing iOS or Android tablets, minimizing the need for expensive hardware. Plus, the familiar interface minimizes training needs for your staff—they will be up and running in no time! This translates to significant cost savings while empowering your team to deliver a smooth customer experience.

ETP Mobile POS Software – Key Characteristics

  1. Available on iOS and Android-based smartphones and tablets
  2. Lookup products, pricing, images, and inventory easily and instantly
  3. Endless Aisle lets stores offer their entire online inventory to in-store shoppers, boosting sales and customer satisfaction
  4. Supports discounts/promotions, holds bills, enables instant billing and loyalty points, etc
  5. Simplifies customer database lookups and CRM information and enables easy de-duplication of customer data
  6. Supports message promotions, free items, line discount scan events, line discount order end events, value buys, credit card header discount promotions, & more
  7. Tracks beginning and end of shift for the mobile counter

Retailer’s Success with ETP Mobile POS Solutions

  • Effortless Expansion: Opening new stores becomes a breeze with ETP’s standardized process.
  • Enhanced Customer Journey: Empower your staff to deliver exceptional service. They can readily answer product inquiries, check inventory levels, and facilitate seamless purchases—all on the spot.
  • Goodbye Long Lines: ETP Mobile POS Software tackles queue buildup with rapid billing. Product lookup is a snap, and integration with various loyalty programs makes checkout smooth and efficient.
  • Boost Staff Productivity: Simple to use for both staff and supervisors, the ETP MPOS empowers your team to work smarter, not harder.
  • Eco-Friendly Choice: Cater to environmentally conscious customers by offering digital receipts via email, eliminating paper waste.
  • Maintain Safe Distancing: Enable safe social distancing practices by minimizing customer contact at traditional checkouts.

Convenience & Efficiency: A Win-Win for Retailers & Customers

In a nutshell, the ETP Mobile POS Software (mPOS) empowers you to transform the shopping experience. 

Happy customers: Faster checkouts, queue busting, and a wider selection through Endless Aisle features keep shoppers smiling.

Empowered staff: Staff can access real-time inventory, promotions, and loyalty programs, all on their mobile device.

Streamlined operations: Reduce wait times, manage inventory efficiently, and maintain a safe shopping environment.

Learn more & take control: Explore ETP Mobile POS Solutions Today!