Unlocking the Benefits of Personalization in Omni-channel Retailing

In today’s highly competitive retail landscape, staying ahead of the curve requires embracing the power of personalization. As customers increasingly expect tailored experiences, omni-channel retailing presents a valuable opportunity to engage and retain them. Retailers can provide a unified and personalized shopping journey by integrating multiple channels seamlessly. In this blog, we explore the numerous benefits that personalization brings to the table in the context of Omni-channel Retailing.

Enhanced Customer Experience

Personalization lies at the heart of delivering exceptional customer experiences in omni-channel retailing. By leveraging customer data such as buyer preferences, purchase history, and browsing behaviour, retailers can customize interactions across various touchpoints. Whether targeted product recommendations, personalized offers, or tailored content, customers feel valued and understood. This fosters loyalty and drives repeat sales.

Increased Customer Engagement

In the vast sea of marketing messages, personalized experiences stand out. Through omni-channel personalization, retailers can craft highly relevant and timely communications that capture customers’ attention and resonate with their needs. By connecting with customers deeper, retailers can boost engagement metrics, such as click-through rates, conversion rates, and social media interactions, leading to more increased sales and brand advocacy.

Seamless Channel Integration

Omni-channel retailing breaks down the barriers between online and offline channels, providing customers with a seamless shopping experience. Personalization plays a pivotal role in ensuring this integration remains smooth and consistent. By tracking customer interactions across channels, retailers can deliver contextually relevant experiences such as personalized recommendations, payment method, or order fulfilment option based on previous in-store purchases. This channel synergy enhances convenience, reduces friction, and strengthens brand perception.

Improved Customer Retention

Personalization has the power to transform one-time customers into loyal brand advocates. By understanding customers’ preferences and purchase patterns, retailers can anticipate their needs, proactively offering tailored recommendations and incentives. Retailers can foster stronger connections through personalized loyalty programs and exclusive perks, driving customer retention and reducing churn rates. Satisfied, loyal customers are likelier to promote the brand through word-of-mouth, referrals, and positive online reviews.

Efficient Marketing Spend

In traditional retail, mass marketing campaigns targeting a broad audience often result in wasted resources. Personalization in omni-channel retailing allows retailers to optimize their marketing spend by focusing on high-value customers. By analyzing customer data, retailers can identify segments with the highest potential for conversion and allocate marketing resources accordingly. This targeted approach ensures that marketing efforts reach the right audience, maximizing return on investment and minimizing waste.

Data-Driven Insights

Personalization in Omni-channel Retailing generates a wealth of valuable data. Retailers gain insights into customer behavior, preferences, and trends by analysing their interactions across channels. These data-driven insights provide a competitive advantage enabling retailers to make informed business decisions. From product assortment planning to inventory management and pricing strategies, personalization-driven data empowers retailers to optimize operations and stay ahead of market trends.

As the retail landscape continues to evolve, personalization remains a powerful tool for success in omni-channel retailing. It helps retailers to thrive in a highly competitive environment by enabling them to offer enhanced customer experiences, foster engagement, and drive customer loyalty. The seamless integration of channels, improved customer retention, optimized marketing spend, and data-driven insights further cement personalization as a strategic imperative for retailers. By embracing personalization in omni-channel retailing with ETP V5, ETP Group’s robust and outstanding retail software solution, retailers can create meaningful connections with customers, delivering tailored experiences that leave a lasting impact.

 

 

How To Migrate Your Retail Business POS by POS, Casa by Casa

The phrase “migrating POS by POS, Casa by Casa” refers to a methodical and step-by-step approach to a migration process. “POS” stands for “Point of Sale,” which refers to the location where a transaction or sale takes place, often in retail. “Casa” is the Spanish word for “house” or “home.”

In this context, “migrating POS by POS, casa by casa” suggests that the migration process is being done one point of sale (or location) at a time, and one store (house or unit) at a time. This approach could be used, for instance, when upgrading or changing a system, software, or technology used for managing transactions in a retail business.

The process emphasizes a careful and systematic approach, likely to minimize disruption and ensure that each location or unit is migrated successfully before moving on to the next one.

Migrating a large number of very large stores, say 100+ stores each with a size of 5000+ sqm. to a new POS solution requires a well-planned and phased approach. Here’s how it could be done:

  1. Pilot Testing: Before the full-scale migration begins, select a subset of stores to act as pilot locations. These stores will serve as test cases to ensure that the new POS solution functions effectively and can handle the unique requirements of the brand’s operations.
  2. Customization and Configuration: Work closely with the POS solution provider to customize and configure the software according to the specific needs of your brand. This could include setting up inventory management, pricing, loyalty programs, and any other features that are crucial to your business.
  3. Training: Train your store staff on how to use the new POS solution. This training should cover everything from basic transaction processing to handling returns, managing inventory, and generating reports. The training should be comprehensive and hands-on to ensure that the staff feels confident using the new system.
  4. Phased Rollout: Divide the remaining stores into manageable groups based on factors like geographical location or operational similarity. Begin the migration process with one group at a time. This phased approach prevents overwhelming your IT team and allows for efficient troubleshooting and support.
  5. On-Site Support: During the migration of each group of stores, provide on-site support from IT experts and POS solution specialists. This support can address any technical issues, answer questions from store staff, and ensure a smooth transition.
  6. Parallel Operations: During the transition, consider running the old and new POS solutions in parallel for a short period. This allows for a comparison of results and helps identify any discrepancies or issues that need to be resolved before completely retiring the old system.
  7. Continuous Communication: Maintain open communication with store managers and staff throughout the process. Keep them updated on the progress of the migration, address their concerns, and gather feedback to make necessary adjustments.
  8. Feedback and Refinement: After each group of stores has migrated, gather feedback from store managers and staff about their experiences with the new POS solution. Use this feedback to refine the system and address any unforeseen challenges.
  9. Scalability and Performance Testing: Given the large scale of your operation, it’s crucial to conduct scalability and performance testing on the new POS solution. Ensure that it can handle high transaction volumes without slowdowns or crashes.
  10. Data Migration: If the new system requires historical sales and customer data, plan for a smooth transfer of this information from the old system to the new one. Data accuracy and integrity are paramount.
  11. Finalization and Support: Once all stores have migrated, perform a final evaluation of the entire process. Provide ongoing support to address any post-migration issues and ensure that the stores are operating seamlessly with the new POS solution.

In essence, migrating a large number of stores with significant square foot coverage involves meticulous planning, thorough training, phased implementation, and constant communication. By taking these steps, you can mitigate the challenges associated with such a massive transition and ensure that each store experiences a successful migration to the new POS solution.

ETP has successfully executed over 500 enterprise software projects across 35,000+ stores for 500+ brands. ETP’s unique value proposition is its ability to consistently deliver enterprise-grade omni-channel solutions to leading luxury and lifestyle retailers with multiple stores having multiple formats.

ETP Engage Q1 2024




ETP V5.5 – Omni-channel Retail Solutions

 

Localization

For the E-invoice Eligibility check below conditions must be satisfied:

  1. Property “E-Invoicing(B2B)” must be Either Auto or Manual.
  2. Property “E-InvApplicableDate” must have Value Less then or equal to the BOD date (Transaction date).
  3. The Selected Customers/ Store /Warehouse (To) GSTIN Number and the transaction Store‘s (From) GSTIN Number must be Different or must not be Blank.

Modules under which E-invoice Transactions can be performed are as mentioned below:

  1. Billing
  2. Sales Return
  3. Bill Cancellation

India GST is the tax, which is circulated by the India Govt. There are 4 different percentiles of tax which are being applied throughout India. These different percentiles are charged or calculated based on items and states. GST or tax applicable on items varies state to state.

In Store Front, locate Bill Tab and enter below details:

  1. Collect/Delivery mode- Collect /Deliver(Collect is by default system selected for normal transaction and if Deliver option is selected then only registered customer are allowed for billing)
  2. Customer ID
  3. Customer Name
  4. Item Number

Value Addition: Enabling e-invoicing for transfer orders streamlines the documentation process for inter-store transfers. It ensures compliance with e-invoicing regulations and simplifies the invoicing process for these transactions.

Vendor Purchase return can be done Reference of Purchase order- Based on Purchase order Retail customer return can return the qty and GST taxes would be applied on the same GST rate which we have purchase order receiving.

Following are steps to do vendor purchase return with PO:

  1. Login Store operation
  2. Go to vendor purchase return
  3. Click F4 on PO no and fetch Purchase order number
  4. Click on return qty and tax would be applied as per purchase order like if CGST/SGST applied so while returning also CGST/SGST will be applied as below<

Value Addition: E-invoicing for vendor purchase returns improves accuracy in tax calculation and documentation. It aligns with e-invoicing requirements and facilitates seamless transaction reporting.

The Kerala Flood Cess is applied only when the Invoicing/Billing is done from a Store which belongs to Kerala State. Hence, the B2C transaction will only be having the Kerala Flood Cess Component over and above CGST and SGST. {All Billing Transactions from StoreFront}

The B2B Business Transactions won’t be having the Kerala Flood Cess Component over and above CGST and SGST (Mainly Stock Management Transaction from StoreOperations)

This flow of the Feature is as follows:

  1. KFC tax will be defined as Other charge ( Charge type 4) with place as State and HSN wise rate.
  2. KFC charge will be attached in the existing GST model.
  3. Storefront will handle additional state level tax (KFC) with place and HSN code.
  4. The Output format of Invoice will be changed.
  5. The Following Modules of StoreFront (located in the State of Kerala) will be applicable for KFC
    1. Billing
    2. Return (Only the KFC Component will be displayed in Return Note/Document print)
    3. Order
    4. Order Cancellation
    5. Order Invoice
    6. Endless Aisle
    7. OC invoice
    8. OC Cancellation.

Value Addition: This development ensures compliance with regional tax regulations. It automates the application of Kerala Flood Cess based on the state of operation, preventing errors and facilitating accurate invoicing

We have developed the Korean language for the South Korea country “Zuel” product under which SF, SO, and Android applications are available and these applications are in the Korean language.

Value Addition: This development enhances the accessibility of your software for users in South Korea by providing an interface in their native language. It makes the product more user-friendly and reduces language barriers.

PayTm (E-Wallet):
PayTm can be Activated based on the Property Activate Paytm from SO.
If the Property is set to Y then the Paytm Payment Mode will be Displayed on the All Tender Screen as shown below.

  1. On Selecting Paytm Payment mode the user needs to accept the Payment by clicking on the Accept button.
  2. On Click of the Accept Button the QR code will be Displayed on the Paytm Device which the Customer will have to Scan through his device and Complete the Payment.
  3. After Accept Payment the Validate Button will be enabled for Validate the Transaction.
  4. After which the Cashier can Validate the Payment by clicking on the Validate Button.

Note:

  • If the Device is not Connected then the Transaction cannot be completed.
  • If Device is not connected then the Alert message is shown “There is an error during Paytm Request, Please Retry!!. ”.

Value Addition: Integration with Paytm wallet offers customers a convenient and secure payment method. It broadens payment options, increasing customer satisfaction and facilitating seamless transactions.

There is a need to integrate billing application on tablet/smartphone/any other device without using local connectivity interface/interfaces. The local interfaces are serial cable, USB cable, Bluetooth, NFC etc. These interfaces may not commonly be available on all devices hence one will have to bring in the support for all possible interfaces. In order to solve this, one can use cloud-based integration. Cloud based integration defines a transaction mapper on the cloud. This mapper is nothing but a hosted service by Pine Labs. Merchant’s Billing application on any device can consume this web-based API to post the transaction data into the mapper. In return a Unique Plutus transaction reference ID (PTRID, referred hereafter) gets generated and sent back to the merchant’s billing application. This PTRID is used on Plutus terminal to accept payment against the transaction in subject. Once payment has been accepted on the Plutus terminal, charge slip gets generated. Merchant’s billing application can use another web API to fetch the transaction status along with relevant details using

Value Addition: Integrating Pinelabs EDC through cloud-based APIs simplifies payment acceptance by enabling transactions without relying on specific local connectivity interfaces. This enhances flexibility and compatibility for payment processing.

For India GST Localization the Customer GSTIN is also Captured which is not a mandatory field and also the Customer GSTIN number is validated in two different ways.

  1. The GSTIN Format Entered
  2. The GSTIN Number Current Status Validation as per ASP Portal.
  3. The GSTIN Format Entered

The Entered GSTIN Format will be validated on the bases of the below mentioned Format.

  • First two digits will be numeric (which refer to is state code)
  • Next 10 digits will be the pan card number.
  • First 5 digits will be alphabets
  • Next 4 digits will be numeric
  • Last 1 digit will be the Alphabet.
  • The remaining 3 digits are not to be validated.

If the entered GSTIN Number is not matching the above combination (for the 1st 12 characters) then the system should give the alert message “Please enter Correct GSTIN Number”.

Value Addition: Validating and capturing Customer GSTIN in the registration process ensures accurate tax documentation. It prevents errors and ensures that the GSTIN follows the correct format, complying with tax regulations.

 

New Functionality

Value Addition: This development enables finer control over omni-channel orders and enhances the integration with promotion services. It allows for more precise order handling and offers a seamless experience across channels.

 

Accept: Click Accept button to receive the order .User can select the Delivery Date. This changes the order status Accepted .In case able to process the order based on availability of stock. The status of order Sends from store to Connect as Accepted.

Update Order status Pop Up

Auto Accept: Auto Accept OC order can be activated by Changing the Value for the Auto Accept OC Order to Y and also need to configure the Default No of days for Delivery property value. For Eg. If the Default number of days for Delivery value is set for 5 and the System Date is 15-04-2021 then the Delivery date for the OC order after Auto Accept will be set as (15-04-2021 + 5 days) 20-04-2021.

After Auto Accept the Order Status is also sent back to Connect as Accepted

Note: If the Auto Accept of OC Orders is turned on then the Order won’t reflect in the OC order Tray as the order is already accepted.

Value Addition: The auto acceptance feature speeds up the order fulfilment process in the omni-channel environment. It reduces manual intervention, improves order accuracy, and enhances customer satisfaction by ensuring timely deliveries.

Weighing scale integration: ETP Store seamlessly integrates with weighing scale machines in-store to enable quick checkout of perishable products with accurate pricing and latest promotions.

Selling in decimal quantities: ETP Store enables to sell in decimal quantities with precision and ease, enhancing the shopping experience.

Multiple retail price handling: ETP solution provides flexibility and control to enable multiple retail prices for FMCG products on shelf. At the same time, it enables quick checkout of customers buying such FMCG products.

Latest price and promotions: ETP solution allows grocery business to stay agile by implementing faster price changes and promotions to stay ahead of the competition.

Redefining cost-efficiency: ETP provides cutting-edge Point of Sale solution compatible with the Windows and Linux platforms — secured and reduced cost of ownership.

Channel-based promotions: ETP solution enables to develop, track, and modify relevant promotions for different retail channels.

Build loyalty: ETP Store offers seamless visibility and control of loyalty programs across all customer touch-points.

Quick checkout of fast moving products: ETP Store is touchscreen enabled and provides seamless user interface with hot keys for selling fast moving products.

OC Order return has 2 types (CC) Click and Collect and (CD) Click and Deliver, the CD Order can be Returned Online by placing Online Return Request whereas for the CC orders the Product should be returned at Store.

Also QC Reprint Button is newly added for the OC Sales Return left panel.
When Clicked on QC Reprint

Value Addition: This development provides a user-friendly way for customers to initiate returns, enhancing customer experience. It differentiates between return processes for Click and Collect (online) and Click and Deliver (in-store) orders.

The Application will check for the Auto Installer service on Download manager start-up first and if the service is not in running state then a popup message will be displayed stating “Do you want to start Auto Installer for Store-Front?” along with Yes and No Buttons on click of no the Auto Installer utility for that component won’t be started where as when clicked on Yes the Auto Installer for that a particular component will be started. Refer the below displayed image for reference. When you right-click the icon, these options appear - Open, Open my downloads folder, View log, and Exit option.

Value Addition: This design change streamlines the process of auto-installing updates at stores. It simplifies the initiation of the auto installer service, making the installation process more user-friendly and efficient.

We have developed a new Android reactive native application for billing and inventory management and this application is compatible with our PAX 920 Devices only.

Value Addition: The new mobile application provides comprehensive support for various functionalities. Support for specific devices, promo item identification, dark theme, and other features enhance the application's usability and versatility.

For Non-Merchandise Items the Inventory management allowed flag is configured at the Item Master Creation .

  1. 1. During Non-Merchandise Billing the Inventory will not be maintained.
  2. 2. Return for the Non-Merchandise Item won’t be Accepted instead Message will be shown as “Non-Inventory Items cannot be returned, Kindly scan inventory items only.“ As shown in the below screenshot during Item Scan of non-inventory Item.

Value Addition: This development ensures proper handling of non-merchandise items, preventing errors in inventory management. It improves accuracy in tracking inventory and returns, avoiding confusion and facilitating smoother processes.

Value Addition: Capturing multiple EDC banks in shift end and Z read reports provides comprehensive reconciliation of credit card transactions. This feature enhances accuracy in financial reporting and end-of-day processes.
25. Cash drawer opening integration in Ubuntu : -

It helps users to use the Cash Drawer, which is attached to the POS machine at the Counters.

Functionality Settings- Store Operations – Settings – Counter.

In the attached printer there is a setting for the Cash Drawer to open the cash drawer after printing or before printing.

Also, any user other than Super Admin should have the access rights for executing this functionality.
Cash drawer will open for billing, sales return , advance order, order invoicing, order cancellation, lift & drop opening balance and shift end.

Value Addition: Integrating cash drawer opening in Ubuntu-based systems improves cash management at counters. It enhances security and efficiency in cash handling during various transactions.

Each of these developments contributes to improving different aspects of your software, ranging from compliance with regulations, accuracy in financial transactions, customer experience, operational efficiency, and more. The combined effect of these improvements enhances the overall functionality and user satisfaction of the software.

Value Addition: Manual invoice number capturing facilitates accurate auditing and reporting. It allows for seamless tracking of invoices and returns, aiding in financial analysis and compliance.

Stock take report provides you the details of physical stock audit done with respect to system stock for a particular store, data/date range.

To view stock take

In the Menu Bar, double-click Reports, double-click Stock Reports, then click Stock Take. The Stock Take window appears, as shown below-

In the Reprint Browser the New Button mentioned below are the details and Use of them:

  1. Email Button -- To Send the Duplicate Invoices to the Customer on E-MailID
  2. IRN Fail Response Button -- To check the List of Failed IRN Status Code Invoices
  3. E-invoice Button -- To Check the Logs for the IRN Generation and also to Retrigger or Update IRN for Manual IRN Status Code, also the user can Export the Invoice for IRN Generation in JSON Format.

Email Button:

  • Email Button is Provided for Sending the Emails for the IRN Status Code Blank Or Success Invoices.
  • If the Customer Request for the Copy of the Invoice on Mail and if the Customer had not mentioned the invoice on Email during the Invoicing Process then from Reprint the Duplicate Invoice Copy be Mailed to the Customers Email Id.

Value Addition: This feature enhances communication by allowing users to re-send invoices and manage failed IRN (Invoice Reference Number) statuses efficiently. It helps in maintaining accurate records and addressing customer inquiries.

Value Addition: Enabling salesperson selection at line and header levels provides better tracking and attribution of sales. This helps in analysing sales performance, rewarding sales staff, and enhancing customer service.

  • Users can search the order for Invoicing OC Order No. and Item No. This displays the order level details such as Item No, Item Name, Lot No., Qty, Sales Price, Disc., Charge, Tax, Amount, Sales Person, Location, UOM
  • Sales Person can be Selected at Line Level as well as Header Level

  • Customer attributes: Customer category consists of the customer’s details such as the age, gender, spouse birthday and the anniversary date.
  • Merchandise Category: Merchandise Category constitutes of Various brands, manufactured items, style items and quantities

Value Addition: Incorporating customer attributes in promotions allows for more personalized marketing efforts. Making the customer hierarchy non-mandatory simplifies the process, promoting flexibility and agility in creating promotions.

 

Report

Earlier we have developed the EDC Pine Lab integration feature under the Credit card Payment modules for bill settlement and also we have registered multiple bank names under the EDC modules.

We have a Z report and shift end report for EDC modules and it’s getting generated successfully.

Report name are -

  1. Opening Balance
  2. Shift End report
  3. Z - read report

Value Addition: Capturing multiple EDC banks in shift end and Z read reports provides comprehensive reconciliation of credit card transactions. This feature enhances accuracy in financial reporting and end-of-day processes.

Value Addition: The audit trail reports provide transparency and accountability in store operations. Users can track and analyse various transactions, helping to identify issues, prevent fraud, and improve overall store management.

The Audit Trail Reports provides the details of transactions pertaining to store audit (price override, item override, parking etc.) for counter, and date / date range. It enables you to generate and view details of the following reports:

  • Return Details Report
  • Price Override Details Report
  • Void Details Report
  • Parked Invoice Report
  • Credit Card Transaction Audit
  • Missing Transaction Report
  • Audit Reports

Upload tools is Used to map the item codes against a channel created for a Web Store or marketplace.

The objectives of macros in Excel are to automate repetitive tasks and streamline workflows. By recording a series of actions or writing VBA code, macros that perform complex operations with just a few clicks of a button. Some specific objectives of macros in Excel include:

  • Saving time: Macros can automate tasks that would otherwise be time-consuming to perform manually, such as formatting data or generating reports.
  • Reducing errors: Macros can help to reduce errors by performing tasks consistently and accurately, without the risk of human error.
  • Enhancing productivity: By automating repetitive tasks, macros can free up time for more important tasks, which can enhance productivity and efficiency.
  • Improving data quality: Macros can perform data cleaning and validation tasks, ensuring that data is accurate and consistent across multiple worksheets or workbooks.
  • Enabling complex analysis: Macros can be used to perform complex calculations, statistical analysis, and other advanced data analysis tasks that would be difficult or time-consuming to perform manually.
  • Overall, the objectives of macros in Excel are to make it easier and faster to work with data, improve data quality, and enable more advanced data analysis.

Value Addition: The upload tool simplifies the mapping of item codes for different channels, reducing manual effort. It ensures accurate and consistent data mapping, which is crucial for maintaining a well-organized online presence.

Specification of field details for Tools-Upload

Tools-Upload
FieldDescriptionField Type
FunctionUse to select function from dropdownMandatory Field. Select from the drop down list.
File typeUse to select file type to uploadMandatory Field. Select from the drop down list.
File PathPath from where file need to be uploadedMandatory Field.
BrowseUse to browse the file path to uploadMandatory Field.
Action RequiredUse to Add or update the file. User can select based on the requirement.Mandatory Field.

 

User Interface

This development was unified in order to enhance the billing experience of a customer. This feature allows the customer to view the billing of his purchase.

Value Addition: Dual display screen support enhances customer experience during billing by providing a clear and easy-to-read display of their purchase details. This feature improves customer satisfaction and transaction transparency.

  • Its enable using toggle function or Counter wise dark theme property is set to Y
  • If the Property value of the Dark theme value is N, Then Normal Theme applied on the storefront application
  • If the Property value of the Dark theme value is Y, Then Dark Theme applied on the Storefront Application.

Value Addition: Offering a dark theme option enhances user experience by providing a modern and visually appealing interface. It caters to user preferences and potentially reduces eye strain during prolonged usage.


Ordazzle – Ecommerce Management Solutions

 

New Integrations

  • Flipkart
  • Shopee V2
  • Zalora V2
  • Tiktok
  • Amazon

  • Entrego
  • Grab (WIP - expected completion in the next couple months as it is for SSI)
  • Lalamove (WIP - expected completion in the next couple months as it is for SSI)
  • Worklink Dalivery (WIP - expected completion in the next couple months as it is for SSI)

 

New Devices

 

New Features

  • Capturing Package Dimensions
  • Bulk Packing
  • Ability to get Shipping Label without RTS
  • Directly Print Labels/Invoices/Manifests
  • Lazada ‘Automatic Shipped Update’ for Lazada Fulfilled
  • Mass Search - Ability to search for orders in bulk to process multiple orders together
  • Ability to print multiple Shipping Labels in one go

 

AI Recommendations

Know How Leading Luxury and Lifestyle Retailers are Future-Proofing their Retail Technology Investments

In the fast-paced and ever-evolving world of retail, luxury and lifestyle retailers face unique challenges. With discerning customers and rising expectations, these retailers must constantly strive to enhance the shopping experience while maintaining their brand allure. To achieve this delicate balance, investing in the right retail technology solutions is crucial. In recent years, omni-channel retail software has emerged as a game-changer, enabling luxury and lifestyle retailers to future-proof their investments and stay ahead in the competitive landscape.

Seamlessly Integrating Multiple Channels

Omni-channel retail software empowers luxury and lifestyle retailers to offer a consistent shopping experience across various channels, including brick-and-mortar stores, online platforms, mobile applications, and social media. By seamlessly integrating these channels, customers can enjoy a cohesive shopping journey, irrespective of their preferred touchpoints.

For instance, a customer can begin their shopping journey on the brand’s mobile app, explore the latest collections, and add items to their wishlist. Later, they can visit a physical store to try on the products and seek personalized assistance from knowledgeable store associates. Finally, the customer can make the purchase on the brand’s website, using their saved preferences and obtaining seamless access to their loyalty rewards. This level of integration enhances customer satisfaction and builds brand loyalty, as customers appreciate the convenience and personalized experience.

Driving Traffic to Physical Stores

In an era where e-commerce has gained significant traction, luxury and lifestyle retailers must not neglect the importance of physical stores. Omni-channel retail software leverages various technologies, such as mobile apps and location-based marketing, to drive foot traffic to brick-and-mortar stores.

By offering exclusive in-store promotions, personalized discounts, and special events, luxury retailers can entice customers to visit their stores physically. This not only provides customers with a unique shopping experience but also presents opportunities for retailers to engage with customers directly, enabling better understanding of their preferences, giving the store staff up-selling or cross-selling opportunities, and enhancing the overall shopping journey.

Enhancing Inventory Control

Accurate inventory management is paramount for luxury and lifestyle retailers, as stockouts and overstocking can lead to significant revenue losses and damaged brand reputation. Omni-channel retail software offers real-time visibility of inventory across all channels, providing retailers with valuable insights into stock levels, product movement, and customer demand patterns.

By centralizing inventory data, retailers can optimize their supply chain, minimize stockouts, and ensure the availability of popular products. Additionally, with the software’s predictive analytics capabilities, retailers can anticipate demand trends and adjust their inventory levels accordingly. This efficient inventory control leads to reduced carrying costs, increased sales, and improved customer satisfaction.

Achieving High Fulfillment Rates

In today’s retail landscape, customers expect fast and reliable fulfillment options. Omni-channel retail software equips luxury and lifestyle retailers with advanced order management systems, enabling them to fulfill orders from any channel with efficiency and accuracy.

Whether a customer places an order online, in-store, or through a mobile app, the software automatically routes the order to the most suitable fulfillment center, be it a warehouse or a nearby store. This dynamic fulfillment process ensures quicker order processing and reduces the risk of delayed deliveries. The high fulfillment rate not only delights customers, but also helps retailers build a reputation for reliability and promptness.

Fostering Customer Loyalty

Customer loyalty is a driving force behind the success of luxury and lifestyle retailers. Omni-channel retail software plays a pivotal role in fostering customer loyalty by providing personalized experiences and rewards for loyal shoppers.

Through data analytics and customer segmentation, retailers can identify their most loyal customers and tailor marketing initiatives to suit their preferences. Loyalty programs integrated into the software offer incentives such as exclusive access to new collections, birthday offers, and early access to sales. This recognition and appreciation reinforce the bond between customers and the brand, encouraging repeat purchases and turning them into brand advocates.

ETP Group is Platinum Sponsor at NRCE 2023 (Retail Solutions Asia), Philippines

The Philippines Retailers Association (PRA) is hosting its flagship event – the 29th National Retail Conference and Stores Asia Expo (NRCE) 2023 (Retail Solutions Asia) – the largest gathering of retail leaders, shopping centre developers, and retail service providers on 10th and 11th August 2023. The event is the go-to platform that brings top industry professionals, experts, and service providers in the Philippines together to discuss the latest trends and technological innovations needed for a retail breakthrough in the post-pandemic era. The event will provide opportunities for large-scale networking, learning, and collaboration in a lively manner.

#ETPatNRCE2023 – ETP is the Platinum Sponsor at NRCE 2023

Neev Ahuja
Director – Strategic Initiatives, ETP Group

ETP Group, Asia’s leading enterprise-class retail technology company, is enabling both brick and mortar as well as online retailers to embrace unified commerce and drive their brands and customer relationships in a seamless manner. ETP brings you two outstanding products – ETP V5 and Ordazzle, with localisation in 24 countries across the Asia Pacific. ETP V5 includes omni-channel modules like POS, CRM, Promotions, and Analytics so you can drive more traffic to stores, have a higher fulfilment percentage, and gain customer loyalty. ORDAZZLE is an e-commerce management platform that elevates the entire e-commerce journey so you can process millions of orders/day, meet delivery SLAs, and improve margins with marketplace reconciliations. And so much more!

At NRCE 2023, Mr. Neev Ahuja, Director – Strategic Initiatives, ETP Group will be speaking about ‘Unified Commerce in a Divided World’. Catch this thought provoking presentation at 10:10 am on Day 1 of the event.

This year, the event will also give you the opportunity to gain insights about –

  • The secrets to unlocking and revolutionizing retail success in the future
  • How some of the world’s best known legacy brands have endured through time and made themselves relevant event to newer generations of consumers
  • The power of CRM in driving customer loyalty and growth
  • How to think differently for Innovation in retail to achieve business Success

 

Do visit us at the ETP Pavilion (Booth #66-69) at NRCE 2023 to know more about how ETP can empower you in elevating your retail performance and e-commerce business as you kick off your Journey to Creating Amazing Customer Experiences.

The Transformative Role of Retail Solutions in Powering Omni-channel Success

The retail industry has witnessed significant transformations throughout its history, and the rise of omni-channel retailing marks a turning point in how businesses engage with customers. In this article, we delve into the positive impact of the right retail solutions on omni-channel retailing, exploring its various aspects, enablers, and the future of store logistics operations and workforce management.

1. Grasping the Impact of Omni-channel Retailing

Retail has evolved through different eras, from traditional brick-and-mortar stores to the emergence of e-commerce and the current omni-channel landscape. The right retail solutions have enabled businesses to seamlessly navigate these transitions, leveraging technology to integrate online and offline channels, thereby providing a unified shopping experience.

The History of Retail (in the U.S.)

The defining change across each of these eras was the progression in the retail shopping experience. It was synonymous with how the consumer shopped – from shopping at mom and pop corner stores to mass merchants to shopping malls to buying online.

Omni-channel retailing has enhanced the shopping experience further by offering customers flexibility, convenience, and choice. With the right retail solutions, businesses can implement personalized promotions, loyalty management programs, and innovative order fulfilment techniques such as endless aisle that allow customers to access a broader range of products. Click & collect and ship-from-store options further bridge the gap between online and offline, catering to customers’ preferences for speedy and flexible fulfilment.

A technology-savvy consumer shopping journey today often involves

 

Additionally, the omni-channel shopping journey is defined by a diverse set of channel combinations for order fulfilment

Competitive Pricing – Retail software solutions such as omni-channel POS software empower businesses to optimize pricing strategies. With real-time data analysis, retailers can monitor market trends, competitor pricing, and customer behaviour to ensure competitive pricing that attracts and retains customers across all channels.

Differentiating Service – Omni-channel retailing goes beyond transactions; it focuses on building lasting customer relationships. The right retail store software solutions enable businesses to offer personalized services and tailored recommendations, ensuring a superior shopping experience that differentiates them from their competitors. By leveraging data analytics, retailers gain insights into customer preferences and behaviour, enabling targeted marketing efforts and personalized interactions.

2. Understanding the Enablers for Omni-channel Retail

Retail Showrooming – New-age digital transformation solutions facilitate the concept of showrooming, where customers visit physical stores to experience products before making purchases. By integrating digital tools such as interactive displays and mobile applications, retailers can provide in-depth product information, customer reviews, and seamless online ordering options. This showrooming experience becomes an essential touchpoint for customers’ purchase journeys.

Stores as Fulfilment Centres and Distribution Hubs
Omni-channel retail solutions enable the utilization of physical stores as fulfilment centres and distribution hubs. With real-time inventory visibility and order management systems, businesses can efficiently fulfil online orders from the nearest store location, minimizing delivery times and costs. This approach optimizes inventory utilization while providing customers with faster and more convenient order fulfilment.

3. Powering the Next-Generation Intelligent Store

Retail technology solutions play a pivotal role in transforming stores into intelligent spaces that provide enhanced customer experiences. With the integration of IoT devices, artificial intelligence, and data analytics, businesses can gather valuable insights about customer behaviour, store performance, and inventory management. This information enables retailers to deliver personalized experiences, optimize product placements, and offer real-time inventory availability, fostering engagement and driving sales.

4. Store Logistics Operations of the Future

  • Inventory Receiving and Unloading
    Inventory management solutions streamline stocking processes, ensuring efficient receiving and unloading of goods. By employing barcode scanning and automated inventory tracking, businesses can accurately and quickly update inventory levels, reducing human errors and enhancing operational efficiency.
  • Reverse Inventory Logistics
    Efficient management of reverse logistics, including returns, repairs, and recovery, is crucial for customer satisfaction and cost optimization. Retail POS solutions that can handle easy returns facilitate streamlined processes, enabling businesses to track returns, initiate repairs, and manage recovered inventory effectively, minimizing losses and improving overall customer experience.
  • Inventory Put-Away and Storage
    Competent stock management solutions optimize inventory put-away and storage, leveraging automation and intelligent algorithms to determine the most efficient locations for products. This reduces the time taken to locate items and enhances inventory accuracy, leading to improved order fulfilment and customer satisfaction.
  • In-Store Picking, Packaging, and Shipping
    In-store inventory management solutions enable smooth in-store picking, packaging, and shipping processes. By leveraging order management systems, businesses can efficiently allocate staff, manage picking routes, and ensure accurate packaging. This reduces order fulfilment time and enables faster shipping, meeting customers’ expectations for timely delivery.
  • Automation and Robotics
    The future of store logistics operations lies in automation and robotics. Unified retail software solutions facilitate the integration of automation technologies, such as robotic picking systems and autonomous delivery robots. These innovations increase operational efficiency, reduce costs, and enhance the speed and accuracy of order fulfilment processes.

5. Leveraging the Latest Generation of Workforce Management

  • Planning – Cutting-edge retail software solutions provide advanced workforce management tools that help businesses accurately forecast staffing needs based on historical data, sales trends, and seasonality. This enables efficient workforce planning and ensures the right number of employees are available to meet customer demands.
  • Optimized Scheduling – With the right retail solutions, businesses can create optimized schedules that consider employee availability, skills, and workload requirements. By automating scheduling processes, retailers can improve productivity, minimize staffing gaps, and ensure a better work-life balance for employees.

As retailers adapt to evolving customer expectations and market dynamics, the implementation of the right retail solutions becomes essential for sustainable growth, increased profitability, and superior customer experiences.

Enhancing Retail Success with the Power of Right Retail Solutions

In the dynamic landscape of retail, delivering an exceptional customer experience has become paramount to success. As consumer expectations evolve, retailers must adapt and leverage the right retail solutions to meet these changing demands. In this article, we explore how the implementation of appropriate retail solutions positively impacts key aspects of the retail industry, including customer experience, growth, and profitability, scalability, and store staff training.

  1. Delivering an Amazing Customer Experience to Ever-Changing Expectations
    To stay ahead in a competitive market, retailers must continuously meet and exceed customer expectations. The right retail solutions play a crucial role in achieving this. Advanced customer relationship management (CRM) systems enable retailers to gather and analyse customer data, allowing them to understand individual preferences, purchase history, and behaviour. This knowledge enables personalized marketing campaigns, tailored product recommendations, and targeted promotions that resonate with customers, enhancing their overall experience.
    Furthermore, incorporating Omni-channel solutions allows retailers to provide a seamless and consistent experience across multiple touch-points. From online platforms to physical stores, customers can enjoy a cohesive journey with easy access to product information, flexible ordering options, and hassle-free returns. By embracing the power of retail solutions, retailers can build lasting relationships with customers, foster loyalty, and create memorable experiences.
  2. Striking a Balance between Growth and Profitability
    Successful retailers understand the delicate balance between growth and profitability. The right retail solutions enable effective inventory management, demand forecasting, and supply chain optimization. By leveraging data-driven insights, retailers can optimize inventory levels, minimize stock-outs, and reduce overstock situations, resulting in improved cash flow and reduced costs.
    In addition, retail solutions equipped with robust analytics capabilities provide valuable insights into sales patterns, customer behaviour, and market trends. Retailers can make informed decisions regarding pricing, promotions, and product assortment, ensuring optimal profitability while satisfying customer demands. The ability to strike a balance between growth and profitability is a key driver for long-term success in the retail industry.
  3. Scale Readiness for Experience Creation
    As retailers expand their operations, scalability becomes a crucial factor in sustaining growth. The right retail solutions offer scalability by providing flexible and modular platforms that can adapt to evolving business needs. Cloud-based solutions, for instance, offer scalability and agility, enabling retailers to seamlessly integrate additional stores, regions, or even international markets.
    Moreover, retail solutions equipped with advanced content management systems empower retailers to create immersive experiences across all touch-points. From interactive displays to personalized product recommendations, retailers can deliver engaging and memorable experiences that captivate customers. The scalability of retail solutions ensures that as retailers grow, they can maintain consistent and innovative experiences across their expanding footprint.
  4. Store Staff and Training: Changing Equations of Delivering Uniformity of Experience
    Store staff play a vital role in delivering a uniform customer experience across physical retail locations. The right retail solutions offer training modules, performance tracking tools, and communication platforms that enable consistent training and seamless information sharing among staff members. With mobile apps and centralized databases, employees can access product information, inventory availability, and customer data in real-time, allowing them to provide personalized assistance to customers.
    Furthermore, retail solutions facilitate efficient workforce management, ensuring optimal staff allocation and scheduling based on customer demand and peak hours. By empowering store staff with the right tools and training, retailers can enhance customer interactions, improve efficiency, and ultimately deliver a unified and exceptional experience across all store locations.

For more information on choosing the right retail software solutions for your retail enterprise, talk to one of our experts today via www.etpgroup.com or email us at: contactus@etpgroup.com

Embracing the In-Store Digital Future: Essential Strategies for Modernizing Brick-and-Mortar Retail

The retail industry has undergone significant changes in recent years, particularly with the rise of the COVID-19 pandemic. While the pandemic did not completely eliminate brick-and-mortar retail, it did highlight the need for businesses to adapt to the evolving preferences of consumers. The shift from physical stores to online shopping had put pressure on traditional retailers even before the pandemic struck. The need to do business during the pandemic further highlighted the significance and need for merging various physical and digital channels of retail operations, leading to the so-called “retail apocalypse”.

Although there is a gradual return to in-store shopping, brick-and-mortar retailers must keep pace with the rapidly changing landscape of modern retail. While ecommerce remains a vital channel, it’s worth noting that 44% of shoppers still prefer the in-store experience. Therefore, embracing in-store modernization has become more critical than ever for businesses aiming to establish themselves as leaders in the future of retail.

To thrive in this new era, brick-and-mortar businesses should adopt four essential strategies:

  1. Contactless Payments: The pandemic accelerated the adoption of contactless payments as consumers sought safer and more hygienic options. Data shows that 8 out of 10 consumers are now using contactless methods, driven by safety and cleanliness concerns. Providing fast and high-quality contactless checkout experiences is crucial to meet customer expectations.
  2. Interactive Self-Checkout Kiosks: Self-checkout kiosks have gained popularity, especially during the pandemic, as customers appreciate the convenience and perceived safety they offer. In fact, 87% of respondents express a preference for retail stores equipped with touch less or robust self-checkout options. These kiosks not only facilitate payment but also serve as a platform for brand messaging, customer engagement, and promotion of exclusive offers.
  3. Digital Signage: Traditional paper signage falls short in terms of adaptability and sustainability. Digital signage, on the other hand, provides businesses with the flexibility to quickly adapt and convey relevant information to customers. From static images to interactive menus and real-time maps, digital signs enhance the customer experience and enable effective communication of new products, updates, and sales. Additionally, digital signage contributes to sustainability efforts and eliminates the need for costly and frequent overhauls of outdated paper displays.
  4. Omni-channel Approach: The pandemic revealed the importance of offering alternative purchasing methods beyond traditional in-store service. Brick-and-mortar retailers that failed to adapt to customer preferences and civil mandates faced significant challenges. While online commerce continues to grow, in-store shopping offers unique sensory and interpersonal experiences that cannot be fully replicated online. By implementing an Omni-channel approach, retailers can bridge the gap between the physical and digital realms, providing personalized customer experiences and leveraging business intelligence data to enhance shopper satisfaction.

Embracing these strategies allows brick-and-mortar businesses to modernize their operations and deliver memorable experiences to their customers. Technologies like the ones developed by ETP can assist companies in acquiring, analysing, and leveraging business intelligence data to stay agile and flexible in this ever-changing retail landscape. As retailers strive to adapt and succeed, their tools must keep pace with their evolving needs.