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Winning Over Gen-Z: Cracking the Code to the Next-Gen Shopper

Posted on January 30, 2025January 30, 2025 by admin

The Gen-Z shopper is a black box – an impressively inscrutable consumer well-versed in covering their digital footprint and following the beat of their own drum. Sometimes, they seem to exist outside of trends that retailers have always lived by. So, how can companies find a way to get their business and keep them coming back?

Understanding the Gen-Z Mindset

Gen-Z shoppers, born between the late 1990s and early 2010s, are unlike any generation before them. They grew up in a digital-first world, making them highly tech-savvy, socially conscious, and selective about the brands they engage with. Unlike millennials, who pioneered online shopping, Gen-Z takes it a step further—seamlessly blending online and offline experiences, demanding authenticity, and prioritizing convenience.

What Drives Gen-Z Shopping Behavior?

Authenticity Over Everything: Gen-Z values brands that are real and transparent. They prefer businesses that align with their values and speak in a genuine voice. Companies that take a stand on social issues, practice sustainability, and create an inclusive shopping experience win their trust.
Seamless Omni-channel Shopping: This generation doesn’t distinguish between online and offline shopping. They expect a unified commerce experience—where they can browse online, try in-store, purchase via mobile, and return through any channel without friction.
Social Media as a Storefront: Platforms like Instagram, TikTok, and Snapchat are where Gen-Z discovers new brands. Social commerce, influencer marketing, and interactive shopping experiences like live-stream shopping have become powerful conversion tools.
Hyper-Personalization is a Must: Gen-Z doesn’t want a one-size-fits-all approach. They respond to personalized recommendations, dynamic pricing, and AI-driven shopping experiences that cater to their preferences.
Instant Gratification & Convenience: Speed is non-negotiable. From fast delivery options to seamless checkout experiences, Gen-Z expects brands to keep up with their pace. Long loading times, cumbersome payment processes, or delayed deliveries are deal-breakers.

5 Best Practices to Win Over Gen-Z

Leverage Unified Commerce: ETP Group’s Unified Commerce solutions help retailers deliver seamless shopping experiences across channels. By integrating inventory, customer data, and sales channels, retailers can ensure that Gen-Z shoppers get the smooth, connected experience they expect.
Invest in Social Commerce: Retailers should make shopping as easy as a swipe-up link. By integrating their storefronts with social platforms, using influencer collaborations, and creating engaging, shoppable content, brands can capture the attention of Gen-Z where they spend most of their time.
Personalize the Shopping Experience: With AI-driven insights, brands can offer hyper-personalized product recommendations, targeted promotions, and customized loyalty rewards that resonate with Gen-Z preferences.
Offer Flexible Payment & Fulfillment Options: Gen-Z expects payment flexibility—BNPL (Buy Now, Pay Later), digital wallets, and cryptocurrency-friendly checkouts are gaining traction. Additionally, fast delivery, in-store pickup, and hassle-free returns enhance the overall experience.
Be Authentic & Purpose-Driven: Gen-Z connects with brands that have a purpose. Sustainability, ethical sourcing, and inclusivity should be woven into brand messaging—not just as a marketing gimmick but as a core business practice.

How Can You Harness the Power of ETP Unify to Engage Gen Z

ETP Unify is a powerful, cloud-native Unified Commerce Platform built using M.A.C.H. Architecture. It brings the best of retail and e-commerce functionality to the user in one, easy-to-use, beautiful interface. All information stored in one database empowers retail retailers and managers to have all the information and tools at their fingertips to serve customers across channels, helping create an amazing experience for consumers.

In short, ETP Unify is a leading unified commerce platform that empowers retailers to deliver the seamless, personalized experiences that Gen Z demands. Here’s how ETP Unify can help:

Amazing Customer Experiences Leading to increased loyalty

Whether customers are making in-store or online purchases, ETP Unify, a unified retail commerce offers a unified and smooth experience across all channels. Consumers can effortlessly move between several touchpoints, for example, from internet browsing to in-store purchases, or vice versa. As a result, customers are more satisfied and loyal because the experience is more unified and integrated.

Real-time Visibility of Inventory Leading to Higher Inventory Turnaround

Retailers can view their inventory in real-time across all channels using unified commerce, ETP Unify. This lowers the possibility of stockouts or overselling since inventory levels and product availability are updated instantaneously. This results in higher customer happiness, better order fulfillment, fewer backorders, and better in-store service levels.

Improved Profitability by Leveraging Artificial Intelligence

With the help of ETP Unify’s AI-powered product recommendation solution, sales can be enhanced through higher cart conversion rates and larger basket sizes. The AI engine used by ETP Unify to detect order anomalies flags possibly fraudulent or phony orders. Profitability is increased when these two AI engines are used together.

Powerful Order Fulfilment Leading to superior customer service

With a consolidated view of inventory and order data, ETP Unify helps retailers optimize order fulfillment procedures. This effectiveness is especially important for companies that are fulfilling orders through many channels. It contributes to lowering shipping costs, expediting order processing, and satisfying customers’ demands for precise and timely deliveries.

Centralised Information Management Leading to higher employee productivity

Retailers can centralize all of their information management, including sales, orders, promotions, and customer and product data, with a unified commerce platform, ETP Unify. This centralized method guarantees that correct and current information is available throughout the entire organization while streamlining operations. This facilitates more informed decision-making and enhances internal procedures and prompts action.

Unprecedented Scalability to support your growth

The cloud-based solution ETP Unify is naturally scalable, making it simple for retailers to adjust to changes in their business, such as entering new markets, adding more brands, or managing higher transaction volumes. ETP Unify provides flexibility and a unified commerce experience with regard to upgrades and deployment. New additions and updates are implemented smoothly, causing little to no interruption to your business operations.

The Future of Retail with Gen-Z

Retailers who understand and adapt to Gen-Z’s expectations will gain a loyal customer base that values authenticity, innovation, and convenience. With ETP Group’s Unified Commerce platform, retailers can stay ahead of the curve, delivering seamless, data-driven experiences that resonate with the next generation of shoppers.

Are you ready to win over Gen Z? Let’s make unified commerce work for you!

ETP is Platinum Sponsor at NRCE 2024, Philippines

Posted on July 24, 2024November 7, 2024 by admin

Mr. Veer Ahuja, Director – Solution Architecture, ETP Group will be speaking at the soon to be held National Retail Conference Expo (NRCE) 2024 in Manila, Philippines. In his session ‘Driving Retail Performance Using Unified Commerce’, Veer will talk about how Unified Commerce, as a strategy, helps retailers meet modern customer expectations by providing seamless, personalised experiences across all channels. He will be sharing insights on how integrating retail and e-commerce operations into a single system enhances the customer journey and builds brand loyalty. He will also be throwing light upon how operational efficiency achieved by consolidating information from various touchpoints, allows businesses to analyse customer behaviour and preferences for better service and tailored recommendations.Catch this stimulating presentation at 11:25 am on Day 2 of the event at the Main Stage 1.

The 30th National Retail Conference and Expo (NRCE) 2024, hosted by the Philippines Retailers Association (PRA), is the largest gathering of retail leaders, shopping centre developers, and retail service providers. The event is the go-to platform that brings top industry professionals, experts, and service providers in the Philippines together to discuss the latest trends and technological innovations needed for empowering retail in the near future. The event will provide opportunities for large-scale networking, learning, and collaboration in a lively manner.

#ETPatNRCE2024 – ETP is the Platinum Sponsor at NRCE 2024.

ETP Group is a leading Unified Commerce Software company, with a 36 year track record of delivering enterprise class retail technology solutions. Market leading retailers in Asia Pacific use ETP across hundreds of thousands of employees, over 500 brands and across 24 countries.

ETP’s comprehensive AI powered solution suites, ETP Unify and Ordazzle, encompass a broad spectrum of e-commerce and retail functionality, from POS, CRM, OMS, PIM, Unified Inventory to Unified promotions, Logistics management and seamless integration with marketplaces and e-commerce platforms. ETP’s Unified Commerce Retail Platforms creates a frictionless and consistent shopping experience for consumers across all channels, wherever, whenever, and however they choose to shop.

ETP’s strength lies in its ability to provide robust and innovative retail solutions built with the most scalable and secure technology, MACH architecture and beautiful UI design. ETP’s “asset-light” solutions minimise IT administrative costs, enabling businesses to focus on growth and strategic initiatives.

This year, the event will also give you the opportunity to gain insights about –

The secrets to unlocking and revolutionising retail success in the future
Innovating Forward: The Next Generation’s Impact on Retail
Leveraging loyalty programs to drive repeat purchase and lifetime value
TikTok’s influence in the world of retail and e-Commerce businesses
Champion mindset in developing a dynamic sports goods retail business

Visit us at Booth No. 99 in NRCE 2024 to know more about how ETP’s Unified Commerce Solutions can help you elevate your retail performance and e-commerce business to the next level and also gain insights on how to kick off your journey to creating amazing customer experiences!

ETP Tigers wins ETP Premier League 2022

Posted on December 1, 2022February 3, 2023 by admin

Cheers to a day well spent!

ETP International had organised the ETP Premier League 2022 – a box cricket tournament, for its employees on Saturday, 26 November 2022. Taking a break from routine work, #teamETP celebrated the day together discovering hidden cricketing talent while putting on some fantastic displays of top-quality cricket, excellent team bonding, and spot-on sportsmanship. The team put in the same passion and integrity into the games as they do in their work.

Each of the 6 participating teams – Group A: ETP Indians, ETP Tigers, and ETP Royals; and, Group B: Ordazzle Daredevils, Ordazzle Super Kings, and Ordazzle Knight Riders – competed with the other 2 teams in their respective groups to qualify for the semi-finals. ETP Tigers knocked out Ordazzle Knight Riders in semi-final 1 while Ordazzle Super Kings triumphed over ETP Royals in the other semi-final to qualify for a chance to win the coveted ETP Premier League 2022 trophy.

Congratulations to team ETP Tigers that overcame tense moments during the Final and pipped team Ordazzle Super Kings in the end to win the prized winner’s cup.

The prize recipients were as under: –

All the winners:

Best Bowler – Pankaj Sharma, ETP Royals
Best Batsman – Satish Bhate, Ordazzle Super Kings
Best Fielder – Sohel Khan, Ordazzle Super Kings
Woman Player of the Series – Dhanashree Parab, , Ordazzle Knight Riders
Man of the Series – Bhavesh Doshi, ETP Tigers

A big kudos to all the participants and the organising committee as well as those who were present at the venue to cheer their colleagues and friends. Thank you Raj Jagasia, Executive Director, ETP Group for coming out to support the teams and present the trophies. A huge shout-out to the ETP HR and Admin teams that helped set-up and execute this league so perfectly. Thank you to the ETP Pune and ETP Hyderabad team members – who showed great enthusiasm and energy on that day in participating and giving their 100% during the matches.

Gratitude to our Management Team Naresh Ahuja – for arranging the fun-filled event that let the ETP family meet and mingle with each other strengthening our team bond more than ever!

POS & CRM – A Perfect Match

Posted on February 15, 2022September 1, 2022 by admin

As a retailer, you are most likely already using a retail POS system a retail CRM system. But are you aware of the advantages of having these two systems integrated and working together? If you are, you are already well on your way toward achieving retail success. If you are not, then these programs are probably working against you.

There are many benefits to having an integrated POS and CRM solution including faster transaction time, detailed customer history, and improved customer experience, to name a few. In this article, we will focus specifically on the benefits of capturing detailed customer history, and how the collected data can be used effectively. When your retail POS and CRM are integrated with each other, all your retail sales data is immediately and automatically captured in the CRM – every sale, service request, and customer complaint is logged, giving you a detailed customer profile.

Complete customer profiles provide information that can be extrapolated and applied in a variety of ways.

First, imagine a customer that has come into your retail store — let’s say you specialize in wireless products. The customer browses around for a minute or two and settles on purchasing the latest Bluetooth speaker. When they get up to the till (retail POS solution) for billing, the sales representative scans the item and in doing so, the customer profile is brought forward from the retail CRM software and the sale can be attached to their account. At this point in the integrated system, the sales associate will be able to view this customer’s entire purchase history based on recency-frequency-monetary value and will have access to valuable upgrade information, using which he/she can cross-sell or upsell with additional correlated products, or share deals that may apply to this customer.

Secondly, the customer data you collected can be used to segment your customers as per their purchase history, upgrade eligibility, and even as far as demographic information that can help you identify your purchase audience. The key benefit here is, you can now begin hyper-targeting your customer base and hone marketing efforts based on these unique profiles that bring customers back into stores.

Finally, integrated data collection is a game-changer with the ability to take the customer data and include it in your communication to customers; this is referred to as personalization. The ability to use personalization in your marketing and customer relationship efforts goes a long way, and according to a report by Forrester, the biggest challenges with personalization are gaining insight quickly enough (40%), having enough data (39%), and deciphering what is inaccurate data (38%). With an integrated POS and CRM, these key issues with executing personalization are largely alleviated, connecting the sales and customer data and by displaying the information at the POS.

Think back to that customer who came in and bought the Bluetooth speaker. You have already captured their demographic information and because your CRM and POS are integrated, you now have their sales history including details of the product they bought, the store they bought it in, and the sales rep that sold it to them. With this information, a powerful, personalized email can be created and sent to them to make sure they are enjoying their purchase, generating customer loyalty and mostly repeat business.

So I will ask again, is your POS and CRM integrated with each other and working together?

Top 5 Compelling Reasons Why You Need Omni-Channel Retail

Posted on February 8, 2022May 18, 2023 by admin

The concept of omnichannel retailing has now taken over a majority of the retail industry, with retailers focussing on providing a consistent, coordinated omnichannel customer experience across all customer channels using consistent and universal data.

So, what is omnichannel retail?

Omnichannel retail involves a dramatic shift from the multichannel retail approach. This retail strategy refers to a business model wherein all existing channels are integrated to offer customers a seamless and omnichannel shopping experience. The strategy is empowered by centralised data management, which blurs the lines between online and physical channels.

Customers can seamlessly use different channels in their shopping processes and are given a unique opportunity to create their preferable shopping routines. The omnichannel retail approach is adopted simultaneously in inventory management, sales channel, and marketing strategy.

This article aims to help retailers understand the need of investing in omnichannel retail:

1.Offering A Wonderful Customer Experience

Omnichannel retailing results in an omnichannel customer experience that seamlessly integrates online and offline channels. A retailer’s ultimate goal should not be to generate sales in a specific channel but to allow purchases to occur naturally and conveniently in the channel chosen by their customers.

By integrating online and offline channels, customers can shop from anywhere and experience an optimized retail experience. Be it shopping in brick and mortar stores or via using apps or company websites, customers can interact on all channels, efficiently manage their loyalty points and rewards, and invest in quick transactions. This type of interaction at all levels helps in improving customer relationships and pushes them to interact on a deeper level with retail brands.

2.Improving Sales

With an omnichannel retailing set-up, shoppers can shop from whichever channel they like, physical stores or online channels. With inventory management integration in the retail strategy, retailers receive stock visibility across all channels and gain accessibility into the customer’s favorite channel. This retail strategy also integrates multiple sales channels, and shoppers can pick the most convenient one, thereby leading to an increase in sales.

3.Increased Customer Retention Rates

Shoppers aim to buy products in a way that is most convenient to them. An omnichannel retail strategy is the best way of offering your customers various sales channels and letting them pick one that best suits them. Further, omnichannel retail incorporates multiple payment gateways that ease transaction processes. This leads to optimized checkout rates and quick and secure checkouts, resulting in increased customer retention.

4.Improved Data Collection

With an intelligent omnichannel retail solution, retailers can store all customer data centrally located on cloud databases. The valuable data may include essential customer information like contact details, purchase histories, etc. Retailers can take advantage of this data for creating personalized shopping experiences for customers. They can monitor customers across all channels, understand them better, know their preferences, and create targeted marketing campaigns and customized promotions for every client that makes them feel special.

5.Enhanced Productivity

The omnichannel retail experience offers a 360-degree view of all the customer purchases that helps to serve them better in the future. The integration of loyalty management programs further increases productivity.

Customers can pick, review information, offer feedback, purchase, promote, and like products from anywhere that increasing overall productivity and efficiency.

ETP’s omnichannel retail software offers an amazing omnichannel retailing experience

An intelligent omnichannel retail software integrates all crucial retail operations such as the point-of-sale, inventory management, customer relationship management, etc. by providing a single point solution for all retail processes irrespective of the channel. It perfectly integrates the backend operations with the demand and supply channels, offering physical and digital retail personalization to the customers which improves their overall experience and visibility of the brand.

How Does Mobile POS (mPOS) make the Modern Retailer’s Life Easy

Posted on January 19, 2022December 14, 2022 by admin

The grueling responsibility of running a retail business efficiently can be made manageable by using a robust and dynamic Mobile POS (MPOS) system. Mobile POS solutions allow retailers and merchants to access POS functionalities on iOS or Android devices. These solutions turn any smartphone, tablet, or wireless device into a powerful, modern-day system that performs the functions of a cash register or electronic POS terminal wirelessly. The correct MPOS system will also help you keep track of sales and customer information, boost employee productivity, and offer a seamless customer experience and service. A capable mPOS system can help retailers in taking their brand or company to the next level in the near future.

A Mobile POS system, also known as a Mobility Retail Solution, works on a tablet or handheld device that is either iOS or Android enabled. It is cloud-based, which means that all the data captured by the device is automatically backed up and saved online. Its advantages in terms of customer service (queue busting, ensuring safe distancing in the stores) and the speed with which it records data and monitors transactions can just not be ignored any longer. Most significantly, it aids in comprehending complex data, allowing business owners to solve issues and tailor their strategies for long-term success.

This blog will help you understand how mobile POS systems can make a retailer’s life easier.

Inventory management

Terrible inventory management is without a doubt bad for retail businesses. After all, it is your stock that attracts customers to your store. With inventory issues across stores and across channels such as stock out and pilferage becoming all too typical these days, it’s clear that retailers need to improve their inventory tracking and management system.

During peak sales periods such as the festive season especially, it is common to see empty shelves and frustrated shoppers. Store staff is unable to replenish the stock on the shelves in time and that leads to unfulfilled sales which leaves the shoppers unsatisfied as they feel they made a wasted trip down to the store. With the endless aisle feature, stores are no longer limited by their shelf space. With the Endless Aisle Item Search functionality, you can easily list your entire inventory across stores and at warehouses online in a single screen and empower your store staff to offer suggestions to in-store shoppers for goods that are not on the shelves and allow them to choose from the entire inventory available.

You can thus monitor your transactions against your existing stocks without breaking a sweat using an MPOS system. This real-time accounting provides you with a realistic picture of the status of your inventory. And, because your MPOS can manage and sort goods by categories, tags, and serial numbers, you can track supply fluctuations and determine which ones need to be replaced.

Provide great customer experience

When it comes to providing an outstanding customer experience, cloud-based mobile point of sale gives your associates more time with their customers. It makes them happy by removing the difficulties they experience when dealing with technology that doesn’t work or isn’t doing its job effectively.

Your employees will give superior service, and your customers will be able to check out on the spot using a mobile point of sale. Your store staff can scan the merchandise anywhere in-store, hold the bill if needed, offer line discounts during the checkout process, and collect the payment to enable queue busting at the store. This improves customer satisfaction, which leads to increased and/or repeat sales. You’ll be able to provide that desired shopping experience by providing your efficient employees with great tools.

Better Analytics Leads to Better Decisions

This is where some of MPOS’s most outstanding features come into play. MPOS includes a robust reporting system that can provide you with real-time or near-real-time sales data. You may usually filter by date, product ID, customer, and other factors in addition to just totaling transactions. These tools allow you to delve deep into your data to determine what is selling and what isn’t, and how to adjust your strategy accordingly.

Digital Receipts

Your customers now expect digital receipts in addition to contactless payments. They are seen as safer, more reliable, and more convenient once again. Offering digital receipts is a highly successful technique to acquire your consumers’ email addresses, adding to your marketing database.

Following are 4 main reasons to upgrade to a mobile POS (mPOS) solution:

mPOS solutions are time-saving: They are easy to set up and can be used anywhere along with requiring minimal counter space.
Optimized and Secure checkouts: Intelligent mPOS solutions offer integrations with various payment gateways and loyalty programs, encouraging clients to manage and use their rewards or loyalty points during future purchases.
Cloud integration is standard on mPOS systems as it reduces the requirement for on-site data storage by business owners.
With an mPOS, sales associates can service consumers quickly, reducing queues and turnaround times. By providing prompt and courteous service to customers, has boosted sales and interactions.

A fast and secure mPOS solution such as the ETP Mobile Store solution allows you to handle all of the above and more from a single screen. Furthermore, when running your business from the cloud, it’s simple to adapt services and extend capabilities as your company expands and your customers’ needs change. Mobile point-of-sale systems provide a well-organized, quick, and anywhere checkout, allowing store staff to handle clients swiftly. A robust Retail Mobile POS solution also enables a variety of contactless payment choices.

ETP’s Mobile POS solution seamlessly integrates and offers user-friendly experiences. It can also help you scale your business, be more responsive to customer requests, and forecast your revenue. Its unique value proposition is its ability to continuously offer enterprise-grade Omni-channel retail solutions to its clients while also forging decade-long strategic collaborations and partnerships.

Adopting Unified Commerce – the Next Generation of Retail

Posted on January 2, 2022September 4, 2023 by admin

Imagine you are buying your favourite luxury car that offers you a choice between manual, automatic, and driverless options; passive, active, interconnected front and rear suspensions; disc, drum, or anti-lock braking systems; plush amenities such as higher-quality interiors, high-viability headlights, auto-dimming mirrors, safety features; and, comes in petrol, electric and hybrid variants. But imagine if the car dealer said he could offer you a choice in only one or the other category. What kind of a horrid car buying experience would that be! Versus that, if another car dealership across the town offers you a choice in each of the categories along with a few extra features such as a great infotainment system or a voice-activated security system, wouldn’t that be a truly amazing experience? And now, imagine if the ‘you’ in the example above is actually your end customer, the ‘car dealership’ is your retail brand and the ‘luxury car’ along with its various features is the retail technology suite your brand is relying upon to offer a truly amazing unified shopping experience that makes your customers keep coming back for more.

If you’re in retail or even e-commerce, then you already know that omnichannel retail has changed the game in terms of how businesses reach and interact with their customers. If you want to stay competitive, it’s no longer enough to have a multichannel presence where the different channels function in silos and, it never will be again. What you need is unified commerce solutions, which enable your business to deliver consistent experiences across all channels — in-store, mobile, and digital — to make sure that your brand is staying ahead of the competition.

What Is Unified Commerce? What Does It Mean?

If you’re new to unified commerce, you may be wondering what exactly it is. The term can be defined as one platform serving several use cases. It encompasses many different tools, whether online or in-store, that customers utilize at different points throughout their journeys. Customers make purchases across platforms like mobile apps, websites, retail locations, social media pages, and connected devices. With the proper utilization of all these channels, interactions between brands and consumers can take place in real-time. For example, if an e-commerce company has an app that offers customers an easy way to shop for products anytime or anywhere they want (including on the go), it’s offering a very specific type of unified commerce experience.

Unified Commerce Vs Omnichannel – Evolving into One Version of Transactional Truth

The rapid growth of omnichannel has left retailers with one distinct problem – how to provide a seamless customer experience across all channels when managing multiple systems can be quite complex. The rapid proliferation of digital touchpoints has created complexities that leave retailers struggling to manage multiple systems, networks, and data silos in order to create a customer-centric experience. However, there is hope on the horizon with unified commerce platforms that bring order out of chaos by aggregating product data into a single source of truth. By integrating POS, WMS, ERP, CRM/CMO solutions into a single platform for managing merchandising content, brands can deliver more personalized shopping experiences while also unlocking critical insights about customers throughout their journey.

Retailers Aren’t Yet Delivering the Truly Seamless Customers Experiences that Shoppers Want

If you’re a retailer, then chances are your website is already unified. In fact, you probably already have a mobile shopping app for your brands. But what about in-store shopping? That’s where you might be falling behind. According to Gartner, over 30% of retail sales still take place in physical stores, but in 2025 more than 65% of sales will occur online. If that prediction holds true, then it doesn’t bode well for retailers that aren’t prioritizing unified commerce solutions at their brick-and-mortar locations or on their websites.

What Is a Unified Commerce Platform?

A unified commerce platform is a single, all-encompassing digital storefront that gives customers complete access to your brand, products, customer service channels, mobile apps, social media accounts, websites, etc. The goal of unified commerce is to encourage your customers to interact with your brand through multiple channels while simultaneously making it easy for them to find the information/product they are looking for. To do so successfully requires cross-channel product listings that are consistently accurate. Also critical is an omnichannel experience where any interaction with your brand automatically updates in real-time across every channel. Even more importantly, it allows you to meet each customer on his or her own terms by offering customized interactions tailored directly to their preferences.

Unified Infrastructure Designed for Company Growth

Most retailers are already experiencing growth in sales, which means their infrastructure should be ready to support increased growth. For example, if a company has only 200 customers today but expects 1,000 new customers within 12 months, then unified commerce is critical. With integrated systems across all channels of communication, businesses can better understand who their customers are. This will allow them to deliver an experience that’s personalized for each individual customer. Because of omnichannel capabilities combined with retailer-specific features designed to grow your business, unified commerce helps you grow your bottom line while staying ahead of industry changes.

The Advantages of Delivering Unified Customer Experiences

The first advantage of unified commerce is that it allows businesses to offer customer-centric shopping experiences. Customers want a seamless shopping experience, which means it should be easy for them to browse products on their smartphones and buy those products quickly and efficiently through an e-commerce site or a mobile app. Giving your customers quick access to your inventory as well as options like click-and-collect delivery services increases their chances of making a purchase with you. Giving them multiple ways to complete purchases, such as email receipts and pick-up codes for shoppers who order online but don’t have home delivery service available in their area, also makes purchasing easier for them — and makes them more likely to shop with you again in the future.

How to Deliver Unified Commerce Experiences & Preparing for 2025 and beyond with a Unified Commerce Strategy

When we at ETP were building our product roadmap in 2015-2016, we already had a good idea that omnichannel retail solutions would be one of our most in-demand products over the next six years. However, once we had firmly established ourselves as an Omni-channel Retail Solutions provider for luxury and lifestyle retailers across APAC, India, and the Middle East in 2018-2019, we saw that unified commerce was quickly becoming a trending topic in the immediate future as well. At that point, it was clear that unified commerce was going to be one of our key points of focus for our 2025 strategy. As such, we decided to develop specialized products that can benefit that various types of retailers. We have also created a dedicated page on its core components and main advantages to help you better understand unified commerce and omnichannel retail solutions.

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Author: admin