One of the pioneering perfumes manufacturers in the Middle East has partnered with ETP International, a leading end-to-end retail solutions company, to implement the ETP V5.2 suite.

The perfumes group is a diversified perfumes manufacturing, distribution and retailing company. Established in 1974, it originally began its business operations with the marketing of the popular “Jannet el Firdaus” brand targeting Asian users. Over the years the company has diversified into serving various customer segments within the perfume industry. The firm distributes its products in more than 80 countries across five continents.

In the Arabian Gulf, the group operates nearly 70 of its own retail stores. The stores are separated into two formats which target different end users; the value conscious and the luxury segment customers. The Group has plans for rapidly expanding both these concepts across the Gulf region and beyond.

“We are impressed with the integrated approach that ETP V5.2 has to offer. We have seen how the ETP V5.2 modules when used in combination, is an invaluable tool to any retail organisation. The scalability of the solution fits our criteria to have a tighter control over our retail operations as we continue to expand. It also allows us to have across the board visibility of our stocks which is important to our production and stock management. Another area that we are focusing on is improved customer relationship management. With the data captured and the proactive features of the solution, we can now effectively manage all our store promotions and reduce the rollout timeline for sales promotions,” said the director of the group.

With the use of the ETP V5.2, the Group can expect to speed up the sales checkout process time, streamline and improve on stock management, implement a robust customer relationship management system, derive effective sales promotions with real-time data and execute such promotions with minimal hassle across all stores.

Background

• Ceylon Grain Elevators PLC. (CGE) is one of the worlds oldest Chick farming companies.
• CGE has a complex supply chain ranging from rearing chicks to growing eggs and manufacture of animal feed and trading in Animal drugs and vaccines.
• Incorporated in Colombo, Sri Lanka in 1982, CGE engages in two main activities: transhipment and integrated feedmilling.

The transhipment business, which started in November 1984, is equipped with an unloading tower of 300 MT/hr unloading capacity and six high speed packers coupled with extensive utilisation of conveyors and transhipment operations abilities. The feedmill with its capacity of 30MT/hr milling capacity was commissioned in mid-December 1984. Since then, the local market has enjoyed high-quality formulated complete feeds. The farmers have greatly benefited from this. The poultry industry in Sri Lanka as a whole has also been upgraded.

As part of it’s integrated flour milling activity, the company, through its subsidiaries have expanded into poultry breeding, shrimp farming and seafood processing.

M3 Project update

The Movex Implementation was complete in just 6 months, starting from July’08.

• End-to-end tracking of Inventory from the inception of importing a chick to its growing – laying eggs – hatching eggs – rearing chicks – culling bird
• Complete Financial (GL) integration with Procurement, Manufacturing, Distribution and Sales and backward traceability.
• Simplification and Re-engineering of business processes making the business more manageable and controllable.
• Range of transactions right from inter-divisional (MUC) Sale-Purchase-GL adjustments – Sub-contracting (Items and Operation) to Inter-facility transfers.
• This is the third roll out of Movex at Prima by the ETP team , first two were – Prima Ceylon limited & Ceylon Agro-industries Limited.

• On-line availability of Inventory positions as against month end manual reports.
• Sale-Purchase-Manufacturing process detailing availability.
• Time saved in terms of transaction booking and reporting, FA module.
• AR fully integrated with GL, saving time in terms of manual Invoicing.
• Product data handling easier and more controlled.
• Higher conformity to legal requirements relating to transactions.
• More control in terms of resources – material, machines and men.
• Convenience in advance planning and forecasting for Purchase and Sales.
• Manufacturing process became more disciplined and systematic.