Measure and monitor promotion campaign KPIs
ETP Accelerator is equipped with an intuitive dashboard that enables retailers to stay tuned to the customer expectations and modify their retail marketing promotions as well as easily reactivate previously successful promotions. Retailers can view their various marketing promotions across various periods in a daily, weekly and monthly calendar format using the in-built promotions planning calendar allowing them to further sync their promotions with the brand’s social media network. A set of business rules monitor the performance of the promotion and measure it against a set of goals, giving you a feedback of how your promotion is performing against your target. This drives the discipline in your business as well as delights customers with a unified brand experience that encourages loyalty.
ETP V5 Omni-channel Retail Solutions comprising omni-channel POS software, Mobility (mobile POS), CRM software, Marketing and Promotion Campaigns, Order Management & Supply Chain Management, Omni-channel Analytics and Omni-channel Connect provide you with features such as Click and Collect, Click and Deliver, Endless Aisle, a holistic view of the inventory, and a single view of the customer enabling you to deliver a unified brand-customer relationship across all channels. This is done using real-time integration of ETP’s POS solution, CRM solution and Promotions engine with webstores and marketplaces using ETP Connect’s secured web services framework, which has the ability to see and manage order flows.
