Gynoveda Goes Live with ETP Unify to Accelerate its Retail Digital Transformation Journey
ETP Group is proud to announce the successful Go-Live of our comprehensive unified commerce platform, ETP Unify, at Gynoveda — India’s first Ayurveda Fertility Clinic chain. Gynoveda, an iconic women’s health brand and renowned D2C player, has partnered with ETP Group to transition from D2C to physical retail, leveraging digital transformation enabled by ETP Unify. Gynoveda combines Ayurveda, Technology, Content, and Community to support women’s healthcare.
The ETP and Gynoveda teams came together, embodying our shared passion & commitment to enhancing customer experience & boost operational efficiency.
Gynoveda will leverage ETP Unify to streamline its retail operations, enhance customer experience, and achieve seamless integration across all sales channels. This partnership marks a significant step forward in revolutionizing women’s health retail with cutting-edge technology.The ETP Unify solution implemented at Gynoveda encompasses a comprehensive suite of modules, including Store Front, Store Administration, Inventory, Pricing Management, Promotions, CRM, Reporting, Product Information Management, and Dashboards. By leveraging these modules, Gynoveda will benefit from:
- Centralized customer data management for a unified and seamless customer experience
- Real-time inventory availability to optimize fulfillment
- Data integrity and scalability with a single source of truth across all operations
- Enhanced operational efficiency across both front-end and back-end processes, improving supply chain performance
- Ongoing and Enhanced Customer Engagement, enabling an O2O2O (offline to online to offline) retail strategy through digital receipts
- Real-time KPI Monitoring to drive productivity and informed decision-making
The next phase has also been embarked upon. This includes unifying customer experience across offline and digital platforms.
“We chose ETP to unify customer experience across our physical and digital channels, ensure reliable data for efficient supply chain management, and meet statutory compliances. In ETP, we found a partner with a strong understanding of both retail and e-commerce, experience working with large and respected conglomerates, and a history of achieving business objectives. We aspire to grow our business to a similar level and believe this partnership with ETP will be instrumental in achieving that goal.”
Vishal Gupta
CEO & Co-founder, Gynoveda
“We are excited to welcome Gynoveda to the ETP family. This collaboration is a testament of our commitment to empowering brands with cloud-native, scalable, and transformative unified commerce solutions. We look forward to supporting Gynoveda in their mission to revolutionize women’s health retail,”
Naresh Ahuja
Chairman & CEO, ETP Group
About Gynoveda:
Gynoveda is an innovative company dedicated to transforming women’s health through personalized and natural solutions. With a strong focus on customer well-being and scientific research, Gynoveda offers a range of products and services that cater to the unique health needs of women.
About ETP Group
ETP Group is a leading Unified Commerce Software company, with a 36-year track record of delivering enterprise class retail technology solutions. Market-leading retailers in Asia Pacific use ETP across hundreds of thousands of employees, over 500 brands and across 24 countries.
ETP’s comprehensive AI powered solution suites, ETP Unify and Ordazzle, encompass a broad spectrum of e-commerce and retail functionalities, from POS, CRM, OMS, PIM, Unified Inventory to Unified promotions, Logistics management and seamless integration with marketplaces and e-commerce platforms. ETP’s Unified Commerce Retail Platforms creates a frictionless and consistent shopping experience for consumers across all channels, wherever, whenever, and however they choose to shop.
ETP’s strength lies in its ability to provide robust and innovative retail solutions built with the most scalable and secure technology, MACH architecture and beautiful UI design. ETP’s “asset-light” solutions minimize IT administrative costs, enabling businesses to focus on growth and strategic initiatives.
