Unified Commerce Retail Software And Solution

ETP Unify is a powerful cloud-native Unified Commerce Retail Solution. Built using MACH Architecture, it brings the best of Retail and e-commerce functionality to the user in one, easy to use, and beautiful interface. With all information stored in one database, it empowers retail merchants and managers to have all the information and tools at their fingertips to serve customers across channels, helping create an amazing experience for consumers.

Benefits of ETP Unify

One Database for Endless Possibilities

One Database for all retail and e-commerce applications – highest level of customer service with on-demand information, better order conversions, faster sell through leading to increased sales, optimised inventory levels for a better ROI, deeper insights into the customer buying behaviour for cross/up-selling, and reduced total cost of ownership (TCO) with a single unified platform for all brands & channels.

M.A.C.H. Architecture for Driving Retail Success

MACH architecture empowers businesses with flexibility, scalability, and security through microservices, API-first approach, cloud-native deployment, and headless design. This innovative framework enables organizations to create exceptional customer experiences, accelerate innovation, and adapt to evolving market dynamics.

Unified CRM and Promotions for Increased Customer Lifetime Value

GDPR-compliant, Unified Customer Database (CRM) – 360 degree customer view helps to drive cross channel loyalty, reduced CRM management cost, ability to cross sell and upsell across channels with clienteling. Unified Promotion Management for retail and e-commerce allows to visualise a promotion across merchandise, channel, location, time and customer dimensions. Collectively, this generates customer-centric growth leading to increased customer lifetime value.

Leveraging Artificial Intelligence for Improved Profitability

ETP Unify’s AI-powered POS with one screen for billing, returns, exchanges, orders, and targeted product recommendations generates higher cart conversions and an expanded basket size leading to increased sales. ETP Unify’s AI-powered OMS (Order Management System) offers order anomaly detection that flags potentially fake or fraud orders. The combination of these two AI engines drives an improvement in profitability.

Real-time Visibility of Inventory for Higher Inventory Turnaround

ETP Unify allows retailers to have real-time inventory visibility across all channels, which optimizes stock levels preventing stockouts and overselling. This leads to enhanced customer satisfaction through improved order fulfilment and backorder reduction. By unifying inventory management across countries and formats, businesses achieve higher inventory turns, reduced costs, and the ability to offer a true Endless Aisle experience to customers.

One Version of Truth for Eliminating Product Data Inconsistencies and Errors

Unified PIM (Product Information Management) – one platform for product management across channels, easy integration with brands for merchandise management, channels for e-Commerce management and vendors, and unified product catalogues for customers at stores.

Amazing Customer Experiences for Increased Loyalty

ETP Unify enables shoppers to easily transition between different touchpoints, irrespective of whether they are browsing online and making a purchase in-store or vice versa. This creates a cohesive and integrated experience, enhancing customer satisfaction and loyalty.

Powerful Order Fulfilment for Superior Customer Service

ETP Unify enables retailers to optimise order fulfilment processes by leveraging a unified view of inventory and order information as well as enabling out-of-the-box integrations with logistics providers, which is particularly crucial for fulfilling orders from various channels. It helps minimise shipping costs, reduce order processing and delivery times, and meet customer expectations for fast and accurate deliveries.

Centralised Information Management for Higher Employee Productivity

With ETP Unify, retailers can centralise their information management – customer data, product information, sales, orders, promotions, etc. – streamlining operations and ensuring that accurate and up-to-date information is accessible across the entire organisation. This not only improves internal processes and timely action, but also enables informed decision-making boosting productivity.

Unprecedented Scalability to Support Your Growth

ETP Unify’s cloud-native architecture enables seamless scalability, allowing retailers to easily adapt to changes in their business, whether it’s expanding into new markets, adding more brands, or handling increased transaction volumes. With built-in API management and control, ETP Unify offers flexibility in terms of deployment as updates and new features are rolled out seamlessly without disruptions to ongoing operations. This enhanced ecosystem development and collaboration empowers retailers to achieve robust growth and maintain a competitive advantage.

What is unified commerce?

Unified commerce is a strategy that centralizes the data you've collected about customers and products on a single platform. These platforms can interconnect systems of e-commerce, mobile commerce, customer relationship management, order management systems, omnichannel order fulfilment, analytics and more to help provide insights into how to improve the customer experience. Bearing in mind that the goal of unified commerce is to promote personalized shopping experiences that meet consumer expectations, it is necessary to align all the sales channels to offer the same information that the customer expects, ensure there is a constant flow of information being shared, and reduce data silos on a given channel. When leveraged in this way, you might see benefits such as:

Viewing and updating stock in real-time.
Delivering quick and easy experiences and increasing customer satisfaction, as having an enhanced point-of-sale system can provide valuable data and greater ease in automatic payments at the checkout.
Reducing time spent on integrations since you no longer have various channels across multiple platforms.
Simplifying data analysis, performance and KPIs.

How is unified commerce different from the more common omni-channel strategies?

The key difference between unified commerce solutions and omnichannel retail solutions is that unified commerce unifies, orchestrates, and provides seamless experiences across channels. Whereas, the main goal of omni-channel retail is to give customers an overall experience that gives them an accurate view of all products across all platforms.

Systems that support online shopping and those that aid offline businesses are sometimes meant to work in silos as they are not designed to communicate with the other types of systems. As a result, retailers with omni-channel ambitions are forced to tie together systems that often are not designed for connectivity, which is reflected in poor API connectivity or the use of dated forms of file exchanges. By connecting data across channels in real-time through unified commerce technology, you are giving customers a single fluid experience whether they are purchasing online or offline.

How do you know if unified commerce is the right strategy for your retail business?

Any retailer who is active online, offline, and on social media can benefit from and create value by simplifying their IT landscape. The organization must have a natural willingness to modify its structure and processes. When you sell through marketplaces, you might want to be able to serve customers coming directly to your stores with a return. By having all the customer data in one place you can start thinking about offering unified commerce services.

How should retailers start their unified commerce strategy?

Retailers will need to be ready for a unified commerce world. The first step should include a strategy to prepare your retail business for a world where omnichannel, supply chain integration, and customer service optimization are expected. A high-quality shopping experience is no longer enough—consumers want an engaging experience that offers them value, both in terms of pricing as well as functionality. Once they've gotten used to those benefits from other companies, they expect those same things from you.

How to succeed with a unified commerce strategy?

Chief among the many misconceptions about a successful unified commerce strategy is that more features mean greater success. This isn’t true. What is true is that each feature needs to be part of a cohesive, well-executed plan to drive engagement, conversion, and loyalty across channels. Though they may vary widely in size and complexity, all successful unified commerce strategies share one common set of elements:

A desire to serve customers in a better manner at every stage of their journey.
A clear understanding of where both customers and sales happen in your industry.
The ability to see these two different things at once.
An understanding that it's possible and also profitable to own every stage of your customer's path to purchase.
An awareness that technology can help you accomplish all these things.
And finally, an understanding that properly implementing these concepts requires careful planning.

To learn more about how you can leverage these ideas into actionable results for your retail business, reach out to us today!

How can you find the right partner(s) to make this happen?

Choosing the right technology partner is a crucial step in launching a new unified commerce solution. Not only will you need to make sure you’re looking at vendors with proven scalability, but also make sure they can accommodate all of your unique needs and demands as well. Don’t forget to include details about how your company works from the top down, including resolving customer service issues. After doing some research into your local market, here are two things you should keep in mind when choosing a partner: integration strategy and functionality capabilities.

First, find out if these providers have experience working with your specific vertical or industry. Do they have examples of companies that look like yours on their client list? Even more important is asking if it’s possible for them to integrate with what you already use. Take a long hard look at what business systems your retail business already uses and make sure your potential vendor has had successful integrations with similar systems in other clients.

To truly get it right, get everyone involved in one room early on—your representatives from e-commerce and sales channels included!