5 Changes That Will Make A Big Difference To Your Omni-Channel Retail Business
Omni-Channel retail businesses offer a multichannel approach to sales by providing a seamless customer experience across all channels. Whether the customer is shopping online via a mobile device, laptop, tablet, or a brick or mortar store. The goal is to offer a fantastic shopping experience that makes them come back for more.
This article will help you incorporate five significant changes you need to make that will make a big difference to your omnichannel retail business.
An omni-channel retail software has the power to grow your omni-channel retail business quickly and effectively. The software aims at offering a unified and optimized customer experience by a seamless integration of all customer touchpoints. It smartly integrates back-end retail business operations with supply and demand channels, ensuring that your retail business always offers its customers the products they are looking for. Further, omni-channel retail software improves the overall customer experience and offers multiple purchase channels like mobile, web, and in-store. Customers can conveniently carry out purchases via different channels and select a convenient mode of transaction (cash, card, etc.).
2. Prioritize Your Customer’s Needs
All retailers know that the customer makes the most significant difference to their omni-channel retail business. Customers are the heart and soul of retail businesses, and prioritizing their needs is a must.
Retail businesses must focus on offering a fantastic customer experience to their customers irrespective of their purchase channel. Creating a great customer experience involves knowing your customer’s purchase behavior and purchase cycle. It also involves ensuring that the products they like are always in stock.
Retailers must focus on increasing customer loyalty via customer loyalty programs, special discounts, sales, and coupons. This makes the customer feel valued and unique. Once you tap into your customer’s purchasing needs, you tap into maximized revenue for your retail business!
Customer data is valuable information. It consists of important customer information such as contact details (name, gender, age group), past purchase history, purchase channel, and more. Accessing this information and using it strategically makes a big difference to your omni-channel retail business.
How’s that? Successful omni-channel retailers strategically capture this data and turn it into action.
Intelligent retailers systematically align messages, objectives, designs, and information across platforms to ensure a unified retail working channel. This results in redesigning the shopping journey and turning it into a seamless and all-encompassing experience.
If you are confused about where to begin, your first step can be investing in robust omni-channel retail solutions such as the one offered by ETP.
The software is packed with powerful features that help retailers use their customer data strategically.
4. Maintain Brand Consistency
The worst thing an omni-channel retail business can do is offer an inconsistent and disconnected brand experience across different channels.
Retailers must remember that consistency is the key to creating a successful brand. It involves creating a solid brand image and a quality brand experience in-store via a mobile app, brand website, or social media channels; you must ensure brand consistency.
5. Enable Smart Inventory Management
If customers are the soul, then an updated inventory is the heart of your retail business. Every retailer will agree to this. Retailers must always stock their retail business with the products that customers love.
It is why retailers must invest in comprehensive and robust stock management solutions.
Intelligent inventory management solutions help retailers in inter-stock transfers, warehouse to store stock transfer, store to warehouse transfers, direct to store deliveries, etc. Retailers can perform local purchases; retailers can stock up customers’ favourite products. Inventory management solutions also show product availability in a real-time format, allowing customers and retailers to discover which products are in stock and out of stock. Any changes in the inventory instantly reflect on all touchpoints.
ETP’s omni-channel retail software perfectly integrates with ETP’s omni-channel inventory management solutions, indeed growing your omni-channel retail business.
Grow Your Omni-Channel Retail Business with ETPs Omni-Channel Retail Software
It promises to create extraordinary customer experiences by personalizing physical and digital retail channels, thereby creating an excellent value for retailers and end customers.
ETP Group is a leading Unified Commerce Software company, with a 36 year track record of delivering enterprise class retail technology solutions. Market leading retailers in Asia Pacific use ETP across hundreds of thousands of employees, over 500 brands and across 24 countries.
ETP’s comprehensive AI powered solution suites, ETP Unify and Ordazzle, encompass a broad spectrum of e-commerce and retail functionality, from POS, CRM, OMS, PIM, Unified Inventory to Unified promotions, Logistics management and seamless integration with marketplaces and e-commerce platforms. ETP’s Unified Commerce Retail Platforms creates a frictionless and consistent shopping experience for consumers across all channels, wherever, whenever, and however they choose to shop.
ETP’s strength lies in its ability to provide robust and innovative retail solutions built with the most scalable and secure technology, MACH architecture and beautiful UI design. ETP’s “asset-light” solutions minimise IT administrative costs, enabling businesses to focus on growth and strategic initiatives.
